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Tag: IVDI formula

Pricing News Daily > 10/2/14

Pricing News Daily > 10/2/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

IVDI – The Greatest Luxury Goods Pricing Strategy You’ve Never Heard Of | Business 2 Community

IVDI – The Greatest Luxury Goods Pricing Strategy You’ve Never Heard Of | Business 2 Community

The Breakdown Essentially, the IVDI formula creates an index for any luxury product category so long as you have basic information on other brands in the same industry. This is an incredibly useful way to predict consumer thinking without having to test different price points on the shelf. In the below formula, “Ut” represents utilitarian […]