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Tag: JCPenny

J C Penney Company Inc (JCP): Data is Key to the New Pricing Algorithm | Smart Stock News

J C Penney Company Inc (JCP): Data is Key to the New Pricing Algorithm | Smart Stock News

Management is overhauling its merchandising approach by editing out brands/styles, investing in speed, building out its plus-size business and shifting mix towards casual/athletic … JCP’s new pricing strategy cuts across initial markups, coupons and clearance and should benefit sales/GM as it relies more on data to drive its pricing and couponing decisions. The company has […]

A Strategic Mistake That Still Haunts JC Penney | Forbes

A Strategic Mistake That Still Haunts JC Penney | Forbes

Apparently, J. C. Penney’s strategic mistake came from a misunderstanding of a crucial difference between retail stores and Apple stores: Hype! Apple’s Word-of-Mouth (WOM) and buzz marketing machine — and unique products — already hype its customers. They know what they want; they don’t need conventional sales promotions to be lured to the stores. But retailers like JC Penney don’t […]