Tag: JCPenny

J.C. Penney’s (JCP) Awful Year Comes at the Hands of Brutal Discounting | TheStreet

J.C. Penney’s (JCP) Awful Year Comes at the Hands of Brutal Discounting | TheStreet

Ellison, whose company’s stock is lower over 57% year-to-date, was confident in stating that this year’s holiday season is shaping up favorably for the retailer while noting beauty, home refresh, omnichannel, pricing strategy, and women’s apparel are instrumental in generating positive same-store-sales. Ellison also told the analysts that investors should primarily focus on the company’s […]

J C Penney Company Inc (JCP): Data is Key to the New Pricing Algorithm | Smart Stock News

J C Penney Company Inc (JCP): Data is Key to the New Pricing Algorithm | Smart Stock News

Management is overhauling its merchandising approach by editing out brands/styles, investing in speed, building out its plus-size business and shifting mix towards casual/athletic … JCP’s new pricing strategy cuts across initial markups, coupons and clearance and should benefit sales/GM as it relies more on data to drive its pricing and couponing decisions. The company has […]

A Strategic Mistake That Still Haunts JC Penney | Forbes

A Strategic Mistake That Still Haunts JC Penney | Forbes

Apparently, J. C. Penney’s strategic mistake came from a misunderstanding of a crucial difference between retail stores and Apple stores: Hype! Apple’s Word-of-Mouth (WOM) and buzz marketing machine — and unique products — already hype its customers. They know what they want; they don’t need conventional sales promotions to be lured to the stores. But retailers like JC Penney don’t […]