OnDemand WTP Pricing Research

Tag: Jose MendozaX Price Setting

Pricer’s Points: The “C” in B2B Pricing Research | Jose Mendoza

Pricer’s Points: The “C” in B2B Pricing Research | Jose Mendoza

There have been different traditional approaches to B2B pricing research, most of them centered in the estimation of value-based pricing and willingness to pay (WTP). According to Hinterhuber (2004), this area has been neglected with few studies on the topic of B2B pricing research. This view is supported by Cressman (2013) who argues that there […]