SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: LinkedIn

Pricing News Daily > 9/23/14

Pricing News Daily > 9/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

LinkedIn’s Freemium Pricing Strategy | The Digital World

LinkedIn’s Freemium Pricing Strategy | The Digital World

Anderson’s Taxonomy Model Chris Anderson explains in the article, Free! Why $0.00 Is the Future of Business, that the definition of freemium which was coined by Fred Wilson is, “What’s free: Web software and services, some content. Free to whom: users of the basic version.” Businesses who decide to use the freemium pricing strategy usually […]

Pricing News Daily > 9/1/14

Pricing News Daily > 9/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Pricing News Daily > 6/19/14

Pricing News Daily > 6/19/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Is Your Price High Enough? | The Sales Hunter Far too many companies are afraid of what might happen if they raise their prices. The […]

Monster Is Rejuvenating | Forbes

Monster Is Rejuvenating | Forbes

We believe that Monster may be on the cusp of revitalizing its business. Our current price estimate for the company stands at $7.92, implying a premium of about 25% to the market price. It recently revealed its near term strategy which includes significant expansion in the number of job listings, leveraging social media and adding more flexibility to […]

Will Lower Pricing Bring Young Users to LinkedIn? (LNKD) | The Motley Fool

Will Lower Pricing Bring Young Users to LinkedIn? (LNKD) | The Motley Fool

LinkedIn  (NYSE: LNKD  ) announced plans recently to offer recent college graduates lower pricing for a stripped-down version of its premium services. Premium subscriptions give customers enhanced tools that aid in a job search, including putting their application at the top of the pile. The service, which usually costs $20 a month, accounts for around 20% […]

Pricing News Daily > 6/12/14

Pricing News Daily > 6/12/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Your Sales Team is So Afraid of Price thesaleshunter.com – The argument of price preventing sales is simply bogus.  What it comes down to is […]

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

In the prequel to this article I described the pricing strategies of Apple and LinkedIn to explain how decoy pricing leads to a customer upgrading on choice.  In this article I will explain how as a seller one can take advantage of the decoy effect to book more profit. To begin with we have to […]

Discussion: Would a price hike kill Amazon Prime?

Discussion: Would a price hike kill Amazon Prime?

Fortune Tech Article FORTUNE — How much more would customers pay for an Amazon (AMZN) Prime membership? That’s the question Amazon is mulling over. During Thursday’s quarterly earnings call, CFO Tom Szkutak announced that management might up Prime’s $79 annual fee by anywhere between $20 and $40 due to increasing fuel and shipping costs. The […]

POLL: What was the best Pricing Strategy in the News Case Study of 2013?

POLL: What was the best Pricing Strategy in the News Case Study of 2013?

Cast your vote for: JCPenny Apple Amazon Netflix Uber Write in submissions are encouraged in comments if you think another name should be on the list. Results will be published after the poll closes. Link to Poll