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Tag: loss-leader pricing

Why do ten McNuggets cost the same as twenty? | Random Directions

Why do ten McNuggets cost the same as twenty? | Random Directions

Even if McDonalds makes little to no money selling you their 20pcs Nuggets at the same rate as 10pcs, you’re in the store now. The high-sodium McNuggets combined with strongly flavored dips might encourage you to buy a drink or some fries, both of which are higher margin products. Yet this too, doesn’t make a […]

Loss-leader Pricing | Changing Minds

Loss-leader Pricing | Changing Minds

Price some items so low that you are making a loss on them, but also so you will attract many customers who will spend on other products, more than making up for what you are losing on the loss-leader. Use the loss-leader pricing for a limited period only to suggest limited availability and so enhance […]

Loss Leader Pricing Strategy For Your Dental Business | Dental Health Care

Loss Leader Pricing Strategy For Your Dental Business | Dental Health Care

Have you wondered if a loss leader pricing strategy would work for your dental practice?  Or maybe you are wondering exactly what this strategy actually is!  In this article on Score.org, Steve Strauss, Founder of TheSelfEmployed.com, answers this question. The loss leader is a pricing strategy that can be a great way to grow any […]

Pricing News Daily > 3/17/15

Pricing News Daily > 3/17/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

5 Discount Stores That Are More Expensive Than You Think | Wise Bread

5 Discount Stores That Are More Expensive Than You Think | Wise Bread

If you think you’re getting a great bargain by shopping at big box stores that market themselves as purveyors of incredibly low prices, you may want to think again. Consider the alluring “loss leader” pricing strategy, for example. America’s discount retailers draw you in by selling certain items at or below cost. But, they make […]

Pricing News Daily > 11/17/14

Pricing News Daily > 11/17/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Pricing News Daily > 11/13/14

Pricing News Daily > 11/13/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]

Shoppers Might be Clucking About Turkey Prices | Inside INdiana Business

Shoppers Might be Clucking About Turkey Prices | Inside INdiana Business

WEST LAFAYETTE, Ind. — Thanksgiving holiday food shoppers will find adequate supplies of turkeys but at higher prices, depending on the type and whether grocers pass the increases on to customers or eat the loss themselves, a Purdue University agricultural economist says. Wholesale prices of turkeys are expected to be 8-10 percent higher than last […]

Microsoft’s ‘loss leader’ Office 365 pricing strategy? NO THANKS | The Channel

Microsoft’s ‘loss leader’ Office 365 pricing strategy? NO THANKS | The Channel

Sales staff are paid on margin and profit and “can’t afford to sell products at a loss”, said Martin Hellawell, chairman at Microsoft LSP Softcat. “I don’t believe in the principle that you need to sell at a loss on the first sale [to get a foot in the door]. I want to make money […]

Pricing News Daily > 11/4/14

Pricing News Daily > 11/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]