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Tag: loss-leader pricing

The Art of Using Loss Leaders to Attract New Business | Quickbooks

The Art of Using Loss Leaders to Attract New Business | Quickbooks

What if we told you it’s possible to increase your sales by offering products at or below cost? That’s the idea behind “loss leaders,” which are products that are deeply discounted simply to attract new business. The strategy involves more than just slapping a discount sticker on a product and hoping for the best. Here’s […]