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Tag: Luxury Goods Pricing

13 Pricing Strategies for Your Event Business | Event Manager Blog

13 Pricing Strategies for Your Event Business | Event Manager Blog

Are you wondering how to price your services? Here’s what you need to know about norms and the psychology behind pricing. Pricing is one of the most important things you will do for your event planning business. Too high and no one will pay. Too low and they’ll question your skills. Too high without credentials […]

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

By all accounts, the fruit thus sold is very high quality, grown under special conditions. However, the price this fancy fruit commands is geometrically greater than what it costs to grow, ship, and display it. The profit margins for these gift fruits must be astronomical. Why do people pay so much money for something that […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

To Discount Or Not To Discount? That Is The Question | Forbes

To Discount Or Not To Discount? That Is The Question | Forbes

So, back to the question of whether to discount or not and whether it can be done without sacrificing any aspect of a brand’s image. New Market Advisors, a consulting firm, believes it is possible. The firm recommends an intelligent discounting approach that involves separating discounted products from the core brand, if possible, as well […]

What a Michael Kors Bag at Macy’s Says About Christmas Sales | WSJ

What a Michael Kors Bag at Macy’s Says About Christmas Sales | WSJ

Slashing prices can be a sign that a company is struggling to move its inventory, or a preplanned part of the pricing strategy. Both are on display as Christmas gets closer. The rise of e-commerce has spread holiday sales out more evenly across November and December. As a result, sales aren’t as front-loaded toward Black […]

Louis Vuitton handbags ‘cheapest in London’ after Brexit vote | BBC News

Louis Vuitton handbags ‘cheapest in London’ after Brexit vote | BBC News

Myf Ryan, chief marketing officer at shopping mall operator Westfield, told the BBC: “The number of tourist shoppers at Westfield centres in July increased year on year with average international spend up nearly 70%.” “What we have seen is Chinese tourists bulk-buying designer items,” she added. In August, Chinese spending at Westfield’s malls was up […]

Diamond Prices Remain Relatively Unchanged in Sept. | National Jeweler

Diamond Prices Remain Relatively Unchanged in Sept. | National Jeweler

New York–Diamond prices fluctuated little between August and September, the latest report from the Rapaport Group shows. Prices for 1-carat, half-carat and 3-carat diamonds all dropped very slightly, 0.2 percent, while prices for 0.3-carat diamonds rose 0.3 percent month-over-month. Year-to-date (Jan. 1 to Oct. 1), prices have dropped for 1-carat (down 2 percent) and 3-carat […]

Jeep Could Push Grand Wagoneer Price North of 100k | Insider Car News

Jeep Could Push Grand Wagoneer Price North of 100k | Insider Car News

Manley said there really is no limit to the pricing of the new Grand Wagoneer. Of course, everyone has taken that to mean it will cost every bit as much as a G-Class or Range Rover. When pushed for more info, Manley said a price tag of $130,000 or $140,000 could be possible. Those figures […]

Does Pricing Matter? The Psychology of Luxury Marketing | Waypost

Does Pricing Matter? The Psychology of Luxury Marketing | Waypost

Your product or service might fit into any combination of these three value categories on a shopper-to-shopper basis. Regardless, these are all ways in which actual and perceived value are held in higher regard than price. Let’s look at an example. While some consumers may opt to buy a Rolex watch just because of the […]

Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands | Bloomberg

Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands | Bloomberg

For over a century, Cartier has sold elegant, if simple, timepieces such as the Tank, which starts around $2,500 — affordable by Swiss watch standards, and never confused with the level of technical finesse from brands like Patek Philippe. Then a decade ago, Cartier sought to prove its own prowess, investing millions to build one […]