Tag: Luxury Goods Pricing

What Can Happen When You Get The Price Wrong On Your Luxury Home | cincinkyrealestate.com

What Can Happen When You Get The Price Wrong On Your Luxury Home | cincinkyrealestate.com

Setting the right price for a luxury home is one of the most critical aspects of selling a home.  Setting a price too low and the homeowner is walking away from money they could have otherwise added to their own pocket.  Setting a price too high and no amount of marketing will help get that […]

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

Yachting the French Riviera carries connotations of Champagne-fueled deck parties, zipping around the turquoise sea on jet skis, and having a crew to spray your sun-dappled face with Evian mist—all for the bare-minimum price of $10,000 per week. … Sort of like Bolt Bus or MegaBus, Float is built on the principle of dynamic pricing: […]

Strategic pricing brings in 11 offers for updated midtown house | The Globe and Mail

Strategic pricing brings in 11 offers for updated midtown house | The Globe and Mail

The Action: In late June, this three-bedroom house with private parking was strategically priced under $1.4-million to draw attention away from other midtown options and incite a bidding war. “The key to doing that is you have to be very aggressive in the asking price,” says agent Andre Kutyan, who ultimately juggled 11 offers. “[Plus,] […]

The Cost of Living in New York City Just Got Even Higher | Newsweek

The Cost of Living in New York City Just Got Even Higher | Newsweek

The price rise has resulted in New York apartments selling at an average of $2.19 million a pop while median prices also hit a new record of $1.19 million. “The expectation for the second quarter had been more modest,” said Jonathan Miller, president of Miller Samuel, told CNBC Thursday. “We did see the market cool […]

“Luxury” versus “discount” pricing and the meaning of the number 9 | Sociological Images

“Luxury” versus “discount” pricing and the meaning of the number 9 | Sociological Images

I discovered a nice gem of an insight this week in an article called The 11 Ways That Consumers Are Hopeless at Math: the symbolism of the number 9. We’re all familiar with the convention of pricing items one penny below a round number: $1.99 instead of $2.00, $39.99 instead of $40.00, etc. Psychologically, marketers know […]

Michael Kors To Shutter Up To 125 Stores | Bisnow

Michael Kors To Shutter Up To 125 Stores | Bisnow

Same-store sales dropped 14.1%, and the company’s wholesale business, which mostly consists of  department store sales, dropped 22.8% in Q1, the company announced Wednesday. In response to these pressures, Michael Kors will shed 15% of its portfolio, a move that will counter the aggressive expansion the company pursued when its brand was hot. The upscale chain said […]

13 Pricing Strategies for Your Event Business | Event Manager Blog

13 Pricing Strategies for Your Event Business | Event Manager Blog

Are you wondering how to price your services? Here’s what you need to know about norms and the psychology behind pricing. Pricing is one of the most important things you will do for your event planning business. Too high and no one will pay. Too low and they’ll question your skills. Too high without credentials […]

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

By all accounts, the fruit thus sold is very high quality, grown under special conditions. However, the price this fancy fruit commands is geometrically greater than what it costs to grow, ship, and display it. The profit margins for these gift fruits must be astronomical. Why do people pay so much money for something that […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

To Discount Or Not To Discount? That Is The Question | Forbes

To Discount Or Not To Discount? That Is The Question | Forbes

So, back to the question of whether to discount or not and whether it can be done without sacrificing any aspect of a brand’s image. New Market Advisors, a consulting firm, believes it is possible. The firm recommends an intelligent discounting approach that involves separating discounted products from the core brand, if possible, as well […]