OnDemand WTP Pricing Research

Tag: Luxury Goods Pricing

Growing demand for Hermès’ iconic Birkin due to an increase in pricing | CPP-LUXURY

Growing demand for Hermès’ iconic Birkin due to an increase in pricing | CPP-LUXURY

In 2017, a report from Baghunter suggested the Birkin was due for another pricing increase A price increase on the Birkin will keep the handbag’s status as a wealth symbol and beneficial financial investment. The expected price hike will come after the Birkin had a record-breaking sales year in 2016. Since the release of its 2016 “Birkin […]

Prestige Imports: How much it costs to lease a Pagani Huayra Roadster  | CNBC

Prestige Imports: How much it costs to lease a Pagani Huayra Roadster  | CNBC

A Pagani Huayra Roadster is expensive — the price starts at $2.6 million. If you don’t have that kind of cash upfront, you can lease one, but that’s not cheap either. “The majority of our clients are going ahead and writing a check to buy the car on the spot,” Brett David, CEO of Prestige […]

You Can Rent A Bugatti… For The Price Of Buying A New Car | CarBuzz

You Can Rent A Bugatti… For The Price Of Buying A New Car | CarBuzz

Want to buy a Bugatti? You’ll be looking at a seven-figure price tag. But if you can’t afford that and still want the experience of driving one of Molsheim’s finest, you can rent one. And all it’ll cost you is the small matter of about $20,000 to $25,000 per day. That’s how much, according to […]

The most expensive car to rent in America is $20,000 a day | CNBC

The most expensive car to rent in America is $20,000 a day | CNBC

A Bugatti – the French luxury car — isn’t cheap to own. There are only three models — Veyron, Chiron and Divo — and the prices range from $1.7 million to $3 million. In September, the new Divo hypercar sold out in one day, with the hefty price tag of $5.8 million. If you buy […]

The world’s most expensive whisky to lead Sotheby’s Wine Autumn 2018 Auction series in New York

The world’s most expensive whisky to lead Sotheby’s Wine Autumn 2018 Auction series in New York

NEW YORK, NY.- Sotheby’s Wine unveiled the full contents of their autumn 2018 auctions in New York. Led by The Macallan 1926 60 Year Old (Sir Peter Blake Label) as well as an historic offering of Rare Domaine de la Romanée-Conti Wines from the Personal Cellar of Robert Drouhin, the series of four auctions this […]

A Bugatti hypercar’s oil change costs as much as buying another car | CNBC

A Bugatti hypercar’s oil change costs as much as buying another car | CNBC

The cost of a Bugatti, a French luxury car with only three models — Veyron, Chiron and Divo — typically ranges from $1.7 million to $3 million, and its newest Divo hypercar model, which sold out in one day, has a ticket price of $5.8 million. But getting a Bugatti serviced costs a pretty penny […]

Peloton CEO John Foley: Sales increased after we raised prices [Video] | Yahoo Finance

Peloton CEO John Foley: Sales increased after we raised prices [Video] | Yahoo Finance

Peloton CEO John Foley tells Yahoo Finance the profitable fitness startup saw sales of its in-home exercise bike actually increase after it raised the price to $2,245. “It was interesting psychology that we teased out,” Foley recalls. “In the very, very early days, we charged $1,200 for the Peloton bike for the first couple of […]

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

When it comes to getting a quality night’s sleep, sheets are just as important as more obvious items like mattresses and pillows. Brooklinen, a startup specializing in amazingly high-quality sheets at reasonable prices, is easily one of Insider Picks’ favorite places to buy them. We’ve written about their superb comfort and even named their Luxe […]

How Chico’s, Lululemon And Michael Kors Are Bringing Back The Full-Price Sale | Forbes

How Chico’s, Lululemon And Michael Kors Are Bringing Back The Full-Price Sale | Forbes

Retailers have really made a bed for themselves. In an effort to compete against online and discount retailers, most have overplayed their hand when it comes to discounting and are now suffering the unfortunate ramifications of stubbornly low margins. I’ve written at length about the markdown death spiral in past articles. It’s been widely reported […]

Blockchain makes diamond process and price more transparent | Chepicap

Blockchain makes diamond process and price more transparent | Chepicap

Diamond’s price and provenance will be made transparent to the public by Rare Carat using blockchain technology. One of the hardest materials on earth, which considered as a woman’s best friend, diamond, has an industry value worth of approximately US$72 billion per year. Valued at a relatively high price, no one really ever knows where […]