SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Luxury Goods Pricing

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

To Discount Or Not To Discount? That Is The Question | Forbes

To Discount Or Not To Discount? That Is The Question | Forbes

So, back to the question of whether to discount or not and whether it can be done without sacrificing any aspect of a brand’s image. New Market Advisors, a consulting firm, believes it is possible. The firm recommends an intelligent discounting approach that involves separating discounted products from the core brand, if possible, as well […]

What a Michael Kors Bag at Macy’s Says About Christmas Sales | WSJ

What a Michael Kors Bag at Macy’s Says About Christmas Sales | WSJ

Slashing prices can be a sign that a company is struggling to move its inventory, or a preplanned part of the pricing strategy. Both are on display as Christmas gets closer. The rise of e-commerce has spread holiday sales out more evenly across November and December. As a result, sales aren’t as front-loaded toward Black […]

Louis Vuitton handbags ‘cheapest in London’ after Brexit vote | BBC News

Louis Vuitton handbags ‘cheapest in London’ after Brexit vote | BBC News

Myf Ryan, chief marketing officer at shopping mall operator Westfield, told the BBC: “The number of tourist shoppers at Westfield centres in July increased year on year with average international spend up nearly 70%.” “What we have seen is Chinese tourists bulk-buying designer items,” she added. In August, Chinese spending at Westfield’s malls was up […]

Diamond Prices Remain Relatively Unchanged in Sept. | National Jeweler

Diamond Prices Remain Relatively Unchanged in Sept. | National Jeweler

New York–Diamond prices fluctuated little between August and September, the latest report from the Rapaport Group shows. Prices for 1-carat, half-carat and 3-carat diamonds all dropped very slightly, 0.2 percent, while prices for 0.3-carat diamonds rose 0.3 percent month-over-month. Year-to-date (Jan. 1 to Oct. 1), prices have dropped for 1-carat (down 2 percent) and 3-carat […]

Jeep Could Push Grand Wagoneer Price North of 100k | Insider Car News

Jeep Could Push Grand Wagoneer Price North of 100k | Insider Car News

Manley said there really is no limit to the pricing of the new Grand Wagoneer. Of course, everyone has taken that to mean it will cost every bit as much as a G-Class or Range Rover. When pushed for more info, Manley said a price tag of $130,000 or $140,000 could be possible. Those figures […]

Does Pricing Matter? The Psychology of Luxury Marketing | Waypost

Does Pricing Matter? The Psychology of Luxury Marketing | Waypost

Your product or service might fit into any combination of these three value categories on a shopper-to-shopper basis. Regardless, these are all ways in which actual and perceived value are held in higher regard than price. Let’s look at an example. While some consumers may opt to buy a Rolex watch just because of the […]

Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands | Bloomberg

Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands | Bloomberg

For over a century, Cartier has sold elegant, if simple, timepieces such as the Tank, which starts around $2,500 — affordable by Swiss watch standards, and never confused with the level of technical finesse from brands like Patek Philippe. Then a decade ago, Cartier sought to prove its own prowess, investing millions to build one […]

Book Review: Fancy Color Diamonds – The Pricing Architecture | Gem Gossip

Book Review: Fancy Color Diamonds – The Pricing Architecture | Gem Gossip

Pricing fancy colored diamonds has always been sort of an art for appraisers and diamond dealers—so many factors come into play, lots of unchartered territory. Not to mention, it is so market-driven with many unknowns. To make things even more difficult, fancy colored diamonds are multi-layered themselves, with several factors which come into play when […]

Fashion retailer Zara accused of unlawful pricing in U.S. | abc7.com

Fashion retailer Zara accused of unlawful pricing in U.S. | abc7.com

PASADENA, Calif. (KABC) — Zara is a clothing company of choice of many celebrities, but the fashion retailer Monday got hit with a lawsuit for allegedly cheating American shoppers out of billions of dollars. It is known for its trendy but reasonably-priced clothing for women and men. Even celebrities sport the label, including Kim Kardashian, […]