OnDemand WTP Pricing Research

Tag: Marc Folch

Pricer’s Points | May 2014

Pricer’s Points | May 2014

The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our […]

Pricer’s Points: How to Transition Your Organization From “Gut” Pricing to Data-Driven Pricing | Marc Folch

Pricer’s Points: How to Transition Your Organization From “Gut” Pricing to Data-Driven Pricing | Marc Folch

As the competitive landscape evolves and the pace of pricing change accelerates, data-driven approaches are increasingly becoming a requirement to stay competitive. One of the most important things to remember is that data-driven pricing does not necessarily replace good gut instinct. When implemented properly, data supports, informs and improves those instincts by providing better information […]

Pricer’s Points: Leveraging Big Data in a Big Way – Automating Complex Pricing With Data Science | Marc Folch

Pricer’s Points: Leveraging Big Data in a Big Way – Automating Complex Pricing With Data Science | Marc Folch

As paradoxical as it may sound, the primary role of a pricing professional is rarely to set pricing. It is rather to collect and distill the data needed to make optimal price setting as obvious as possible. If done right, setting prices becomes nearly an afterthought, and can even be automated for highly complex and […]