OnDemand WTP Pricing Research

Tag: Market Pricing

We let sandwich prices get out of control (part 1) | Medium Rare

We let sandwich prices get out of control (part 1) | Medium Rare

Five. Five dollar. Five dollar footlong. Those Subway commercials took the country by storm, but what we didn’t understand–at least not at the moment–was just how important this pricing strategy was for the future of all sandwiches. This wasn’t a simple gimmick. This wasn’t just a ploy for Subway to boost their annual sales. No, Subway […]

Employers must ditch market-based pricing for jobs to be pay equity compliant: Mercer | Benefits Canada

Employers must ditch market-based pricing for jobs to be pay equity compliant: Mercer | Benefits Canada

Canadian employers may need to re-evaluate how they think about job classes when the federal pay equity legislation comes into effect. The new legislation, which was announced in October 2018, has strict requirements for how employers can classify a job’s worth to the organization for the purpose of compensation. Some workplaces may not be compliant, […]

Pricing Strategies Should Endure, Individual Prices Should Not | Strategic Pricing Solutions

Pricing Strategies Should Endure, Individual Prices Should Not | Strategic Pricing Solutions

Five, five, five-dollar footlong.  Who doesn’t remember that jingle?  During the last recession, Subway announced their promotion for footlong subs priced at $5.00.  Now, nearly 10 years after they introduced it, Subway has ended $5.00 pricing on the big sandwiches.  It is about time!  It is also a good reminder that although we want pricing […]

RIP: Subway’s $5 foot-long sandwich deal is no more | The Washington Post

RIP: Subway’s $5 foot-long sandwich deal is no more | The Washington Post

Fast-forward to today: The $5 foot-long as the world knows it is no more. In an interview with USA Today, Subway CEO Trevor Haynes revealed that the company will no longer require franchisees to run the special. In recent years, the promotion had become a contentious point among store owners, some of whom felt the deal did […]

Subway, Little Caesars, KFC know what you don’t: $5 is a magic price | USA Today

Subway, Little Caesars, KFC know what you don’t: $5 is a magic price | USA Today

So he heads to Taco Bell where, for a mere $5, he can load up on one of the chain’s meal deals. On a budget, his $5 haul usually serves as dinner, but occasionally, he’ll save some of the food for the following day. “Value is important; it keeps me coming back,” Jones said. In the fast-food […]

Red Robin Makes Nationwide Announcement On All 570 Locations — Direct Result of Failed Liberal Policies | Your Daily Breifing

Red Robin Makes Nationwide Announcement On All 570 Locations — Direct Result of Failed Liberal Policies | Your Daily Breifing

On Monday, the national restaurant chain Red Robin announced it would eliminate busboys at all of its 570 restaurants, as the company expects it will save $8 million in 2018 by doing so. Red Robin’s chief financial officer Guy Constant told attendees at the ICR retail conference, “We need to do that to address the […]

Ten Fast Food Trends That Will Shape 2018 (But Will They Make Food Safer?) | Unsafe Foods

Ten Fast Food Trends That Will Shape 2018 (But Will They Make Food Safer?) | Unsafe Foods

The year 2017 saw a lot of changes in the food market. With people choosing more and more whole foods over processed ones, baked over fried, and organic over inorganic, there is definitely a lot to look out for in 2018. As food trends change, fast food markets do too. Here are top 10 fast […]

Fast Food Brands Update Price Strategy to Pay for Higher Minimum Wage | QSR magazine

Fast Food Brands Update Price Strategy to Pay for Higher Minimum Wage | QSR magazine

Finding the best approach So how can leaders create effective price strategies for their brands? A cost-based approach ties pricing strategy to items, but because customers don’t know the cost of ingredients, such complex and confusing pricing models force them to consider personal costs over the value of what companies are offering. Anchoring a strategy […]

Pricing Policy Explained | The Real Entrepreneur

Pricing Policy Explained | The Real Entrepreneur

If you’re thinking of starting a business, you first need to come up with a realistic idea you can turn into a successful product or service. Whether you’re deciding to sell a product you’ve manufactured/purchased or providing a service, a policy on pricing is essential. Pricing must always be transparent, showing the make up in […]

“The Market Sets the Price” is Not a Strategy | Strategic Pricing Solutions

“The Market Sets the Price” is Not a Strategy | Strategic Pricing Solutions

“The market sets the price!”  We have all heard that statement and many treat it as axiomatic.  After all, there are limits to prices on every product or service, and you can’t “charge more than the market will bear”.  So I am not terribly surprised when someone tells me their strategy is to match the […]