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Tag: Matt Burnett

Pricer’s Points | August 2014

Pricer’s Points | August 2014

The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key […]

Pricing News Daily > 7/11/14

Pricing News Daily > 7/11/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines The Worst Kind of Customer… | The Sales Hunter They bought on price, not on the solution you’re providing them. This low-price customer is now […]

Pricer’s Points: Why the Amazon Fire Phone price isn’t cheap. | Matt Burnett

Pricer’s Points: Why the Amazon Fire Phone price isn’t cheap. | Matt Burnett

It’s been about three-weeks since Amazon unveiled its first smartphone to the world: the Fire Phone. Now the dust has settled it’s possible to try and understand exactly what Amazon is trying to achieve with the Fire Phone pricing. Some commentators have criticised the company for not doing what it’s done in the past with the […]

Pricer’s Points | May 2014

Pricer’s Points | May 2014

The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our […]

Pricer’s Points: Microsoft’s tablet pricing strategy. | Matt Burnett

Pricer’s Points: Microsoft’s tablet pricing strategy. | Matt Burnett

This is a counter argument to an article written by Tony Rizzo of techzone360.com. You can read it here. Tony Rizzo of techzone360.com has written a piece concerning Microsoft’s failed attempt at making a dent in the tablet market. Rizzo argues that a core problem with Microsoft’s strategy was pricing. In particular the fact that Microsoft didn’t […]

Pricer’s Points: Product bundling: when is a good time to use it? | Matt Burnett

Pricer’s Points: Product bundling: when is a good time to use it? | Matt Burnett

When is a good time to bundle different products/ services together? Product bundling is what it sounds like: bundling multiple products into one package with a single price. It’s nothing new and is common in certain product categories: software (e.g.Microsoft Office), games consoles, airlines and even restaurants (the three course meal). So why bundle? Product bundling […]

Pricer’s Points: Is Microsoft’s Xbox One price cut the right move? | Matt Burnett

Pricer’s Points: Is Microsoft’s Xbox One price cut the right move? | Matt Burnett

Last week Microsoft announced it was it cut the price by $200 just months after launch. In a normal scenario I’d advise against a straight price cut. Microsoft’s actions are a result of struggling sales because of an inability to communicate the value of its product vs. its biggest rival the PlayStation 4. But, there is a […]

Pricing News Daily > 1/6/14

Pricing News Daily > 1/6/14

Top Headlines Lowest Price Comes at a Cost That Is Too High | The Sales Blog Discounting Is A Marketing Problem | CMO.com 5 Unusual and Effective E-commerce Pricing Strategies | Commerce Monks Google Glass Prescription Pricing Quietly Announced | GeegkyGadgets.com High Demand: Price of legal marijuana soars in Colorado | NBC News “Free” Isn’t […]