OnDemand WTP Pricing Research

Tag: Menu Pricing

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

The Masters Tournament is one of the most prestigious events in sports Opens a New Window. , but fans who paid top dollar for entry badges can look forward to dirt-cheap prices at Augusta National Golf Club’s famous concessions stands Opens a New Window. . The Masters menu features traditional items such as pimento cheese […]

Lower Super Bowl Food Pricing To Stay? | Venues Now

Lower Super Bowl Food Pricing To Stay? | Venues Now

AMB Sports would not a disclose a Super Bowl per cap, which makes it difficult to say whether the deep price cuts had an effect on total sales. Over the past eight years, the Super Bowl has generated food and drink revenue of $6 million to $8 million, producing per caps of $72 to $95. […]

Texas Rangers’ considering adopting Atlanta Falcons style menu [Video] | Fort Worth Star-Telegram

Texas Rangers’ considering adopting Atlanta Falcons style menu [Video] | Fort Worth Star-Telegram

One of the biggest complaints non-season ticket holders have, virtually in every major sports venue in North America, is the price gouge on food and drink at the concession stands. The fan is conditioned to pay at least $10 for a 16 oz. beer, or $6 for a Coke, among other ripoffs. Paying $6 for […]

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

When he co-founded the Home Depot chain, Atlanta Falcons owner Arthur Blank tried to make the customer experience and pricing the highest priority. He’s using that same model for concessions at Mercedes-Benz Stadium – and it’s having impact around the country. Two seasons ago, the stadium unveiled a grand experiment in professional sports: food and […]

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Ever since Mercedes-Benz Stadium opened in Atlanta in 2017, the fan-first concession pricing has turned heads. That pricing doesn’t change, whether a Falcons game, a concert or even a Super Bowl. Hot dogs are $2. Refillable sodas: $2. But what we will see for the first time at a Super Bowl on Feb. 3 hasn’t […]

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

Mercedes-Benz Stadium’s concourse houses a Chick-fil-A restaurant. However, due to the game being played on a Sunday, the store will be dark for Super Bowl LIII. The popular restaurant has closed all locations every Sunday since opening in 1946 and won’t make an exception for the biggest game in the world. While you can’t enjoy […]

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

The Uber era has marked several shifts in culture, from the proliferation of AUX cord literacy to a decreased willingness to ride public transit at 3 a.m. even when it’s quicker. The San Francisco start-up’s business model, in particular, has spread far beyond the realm of the service economy and transportation. Take surge pricing. Restaurants have begun experimenting […]

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing may come soon to a restaurant near you. Most of us know surge pricing from ride-hailing companies that charge more for a taxi ride when ridership spikes. The idea is simple economics when demand exceeds supply, prices go up. The higher prices, though, also shift the supply and demand curves. Higher prices encourage […]

Why Surge Pricing and Blockchain Tracking at Restaurants Aren’t Far Off | Skift Table

Why Surge Pricing and Blockchain Tracking at Restaurants Aren’t Far Off | Skift Table

Kokonas, who is also co-owner of culinary reservation system Tock, previously told Bloomberg that he thinks customers should be able to pay for their meal in advance. “I’m a big advocate for dynamic pricing,” he said during the panel. Rather than create culinary gimmicks with artificially inflated prices to make ends meet, Kokonas thinks restaurants […]