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Tag: Menu Pricing

Food Truck Menu Pricing Methods | Mobile Cuisine

Food Truck Menu Pricing Methods | Mobile Cuisine

Setting menu pricing for the products you sell from your food truck is one of the most crucial components to running it, because the prices you set directly affect your ability to sell, cover costs, and generate your desired level of profit. Food cooked on food trucks is normally priced on a per item basis. […]

Restaurants add minimum wage surcharge | Business Insider

Restaurants add minimum wage surcharge | Business Insider

For years, restaurant owners have argued that a higher minimum wage means pricier meals.Now some restaurants in states that recently raised the minimum wage — including Arizona, California, and Colorado — are putting the proof in customers’ checks. Surcharges of 3% to 4% to pay for higher labor costs are “the emerging new norm,” a […]

Pricing your menu: Why you should never use a spreadsheet | Air Accounting

Pricing your menu: Why you should never use a spreadsheet | Air Accounting

And here’s another thing: by lowering your price, you could be making that meal less desirable to the consumer. Why? Because a lot of people associate cheap prices with poor quality. (Just think back to the last time you were looking for a nice bottle of wine and automatically rejected everything under $20.) What Apple […]

Cheap Eats, Cheap Labor: The Hidden Human Costs Of Those Lists | NPR

Cheap Eats, Cheap Labor: The Hidden Human Costs Of Those Lists | NPR

This view of people of color as sources of “cheap” labor bleeds into our restaurant culture: Immigrant food is often expected to be cheap, because, implicitly, the labor that produces it is expected to be cheap, because that labor has historically been cheap. And so pulling together a “cheap eats” list rather than, say, an […]

What Businesses Can Learn From Restaurants | Search Engine People

What Businesses Can Learn From Restaurants | Search Engine People

When it comes to pricing your services or products, you will be surprised to know that pricing changes can effect your business quite a bit. If you think about it, you probably have competitors, so your customers don’t need to buy your services or products. They usually do it because of your unique selling proposition, […]

City Munch: the app that’s changing the way we use restaurants | The Telegraph

City Munch: the app that’s changing the way we use restaurants | The Telegraph

New app City Munch lets diners pay less during quieter periods to help restaurants put bums on seats, offering real-time deals in your area. It’s 4pm and you’re hungry. You open your City Munch app and see there are six restaurants nearby offering up to 50pc off their food. Ten minutes later, you sit down […]

$4 is the New $5 | RestaurantNews.com

$4 is the New $5 | RestaurantNews.com

Driving sales and traffic is difficult for many restaurants these days. Yet some chains manage to do both. The legendary burger brand Krystal, for example, has applied a successful pricing strategy for decades, putting their iconic square-shaped burgers at its core. As a result, sales and traffic have climbed. … Krystal offers 12 of its […]

New Stadium Revolutionizing Guest Experience | Mercedes-Benz Stadium

New Stadium Revolutionizing Guest Experience | Mercedes-Benz Stadium

Pricing and quality approach to food and beverage, as well as careful design elements that speed and enhance service, is direct response to fan concerns As a stated goal from the outset of design, Mercedes-Benz Stadium is reimagining the fan experience. Today in the building’s first completed concession stand, stadium leadership announced a game-changing food […]

Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment | PLOS ONE

Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment | PLOS ONE

Key findings Increasing the meal price by 10 and 20% when choosing French fries was associated with respective 10.9 and 21.8% absolute reductions in French fries purchases, while reducing the meal price by 10 and 20% when choosing fruit for dessert was associated with absolute increases in fruit purchases of respectively 25.1 and 42.4% (all […]

Golden Corral raised prices on the weekend and lured in more customers | CNBC

Golden Corral raised prices on the weekend and lured in more customers | CNBC

With consumers more choosy about their dining options, many restaurants have slashed prices to lure diners through their doors — Golden Corral has opted to take a different route. The nation’s largest grill-buffet chain’s out-of-the-box strategy went like this: Hire more staff and boost prices on the weekends to offer customers more choices. In February, […]