OnDemand WTP Pricing Research

Tag: Menu Pricing

What Is Restaurant Psychology (And How Successful Restaurants Use It) | Institute of Culinary Education

What Is Restaurant Psychology (And How Successful Restaurants Use It) | Institute of Culinary Education

Visits from the innovators at Chipotle and Sixpoint Brewery and field trips to Daniel and Blue Smoke have been a few of the highlights. The end result is information and networking overload. While that might sound intimidating, it’s actually the intellectual equivalent of stuffing yourself on Thanksgiving: though you can barely fit another bite, you […]

Would You Pay More for Dinner on a Saturday Than on a Tuesday? | Heated – Medium

Would You Pay More for Dinner on a Saturday Than on a Tuesday? | Heated – Medium

Most people want reservations at peak times, which in Toronto, starts around 7:30 p.m. on Friday and Saturday night. Unless restaurateurs can convince customers to sit on each other’s laps, they often can’t satisfy demand. Meanwhile, seats can sit empty on Tuesday. So in March, Yang got creative with a solution by raising prices on […]

The restaurant with dynamic costing | The Hindu

The restaurant with dynamic costing | The Hindu

A couple of cost accountants came together to start a restaurant. They made quite a few enquiries about the possible clientele, number of eateries around that area, offices nearby that would have both floating and regular customers. They then started it with as little fanfare as possible, to reduce overheads on advertisement costs. They decided […]

Portland Timbers, Thorns freeze concession prices and add ‘park pricing’ for some games | Pro Soccer USA

Portland Timbers, Thorns freeze concession prices and add ‘park pricing’ for some games | Pro Soccer USA

The Portland Timbers are the latest club in Major League Soccer to embrace lower concession prices in a bid to boost the game-day experience. The club has announced plans to offer “park pricing” for some midweek games, which includes $2 hot dogs, $2 nachos and $5 Coors Light. The lower prices will be available during […]

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

The Masters Tournament is one of the most prestigious events in sports Opens a New Window. , but fans who paid top dollar for entry badges can look forward to dirt-cheap prices at Augusta National Golf Club’s famous concessions stands Opens a New Window. . The Masters menu features traditional items such as pimento cheese […]

Lower Super Bowl Food Pricing To Stay? | Venues Now

Lower Super Bowl Food Pricing To Stay? | Venues Now

AMB Sports would not a disclose a Super Bowl per cap, which makes it difficult to say whether the deep price cuts had an effect on total sales. Over the past eight years, the Super Bowl has generated food and drink revenue of $6 million to $8 million, producing per caps of $72 to $95. […]

Texas Rangers’ considering adopting Atlanta Falcons style menu [Video] | Fort Worth Star-Telegram

Texas Rangers’ considering adopting Atlanta Falcons style menu [Video] | Fort Worth Star-Telegram

One of the biggest complaints non-season ticket holders have, virtually in every major sports venue in North America, is the price gouge on food and drink at the concession stands. The fan is conditioned to pay at least $10 for a 16 oz. beer, or $6 for a Coke, among other ripoffs. Paying $6 for […]

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

When he co-founded the Home Depot chain, Atlanta Falcons owner Arthur Blank tried to make the customer experience and pricing the highest priority. He’s using that same model for concessions at Mercedes-Benz Stadium – and it’s having impact around the country. Two seasons ago, the stadium unveiled a grand experiment in professional sports: food and […]

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Ever since Mercedes-Benz Stadium opened in Atlanta in 2017, the fan-first concession pricing has turned heads. That pricing doesn’t change, whether a Falcons game, a concert or even a Super Bowl. Hot dogs are $2. Refillable sodas: $2. But what we will see for the first time at a Super Bowl on Feb. 3 hasn’t […]