OnDemand WTP Pricing Research

Tag: Menu Pricing

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

When he co-founded the Home Depot chain, Atlanta Falcons owner Arthur Blank tried to make the customer experience and pricing the highest priority. He’s using that same model for concessions at Mercedes-Benz Stadium – and it’s having impact around the country. Two seasons ago, the stadium unveiled a grand experiment in professional sports: food and […]

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Ever since Mercedes-Benz Stadium opened in Atlanta in 2017, the fan-first concession pricing has turned heads. That pricing doesn’t change, whether a Falcons game, a concert or even a Super Bowl. Hot dogs are $2. Refillable sodas: $2. But what we will see for the first time at a Super Bowl on Feb. 3 hasn’t […]

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

Mercedes-Benz Stadium’s concourse houses a Chick-fil-A restaurant. However, due to the game being played on a Sunday, the store will be dark for Super Bowl LIII. The popular restaurant has closed all locations every Sunday since opening in 1946 and won’t make an exception for the biggest game in the world. While you can’t enjoy […]

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

The Uber era has marked several shifts in culture, from the proliferation of AUX cord literacy to a decreased willingness to ride public transit at 3 a.m. even when it’s quicker. The San Francisco start-up’s business model, in particular, has spread far beyond the realm of the service economy and transportation. Take surge pricing. Restaurants have begun experimenting […]

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing may come soon to a restaurant near you. Most of us know surge pricing from ride-hailing companies that charge more for a taxi ride when ridership spikes. The idea is simple economics when demand exceeds supply, prices go up. The higher prices, though, also shift the supply and demand curves. Higher prices encourage […]

Why Surge Pricing and Blockchain Tracking at Restaurants Aren’t Far Off | Skift Table

Why Surge Pricing and Blockchain Tracking at Restaurants Aren’t Far Off | Skift Table

Kokonas, who is also co-owner of culinary reservation system Tock, previously told Bloomberg that he thinks customers should be able to pay for their meal in advance. “I’m a big advocate for dynamic pricing,” he said during the panel. Rather than create culinary gimmicks with artificially inflated prices to make ends meet, Kokonas thinks restaurants […]

Surge Pricing May Save Your Favorite Restaurant | Bloomberg

Surge Pricing May Save Your Favorite Restaurant | Bloomberg

Next year, the restaurant experience will be defined more than ever by technology, according to the panelists at Bloomberg’s The Year Ahead: Luxury conference on Thursday. Blockchain, surge pricing, and facial-recognition software were all listed as ways that dining out will evolve in 2019. Maria Font Trabocchi, the Washington restaurateur behind Fiola and Del Mar, spoke about what’s to come in fine dining during […]

A $49 lobster roll? A recent shortage has lobster prices soaring. | The Boston Globe

A $49 lobster roll? A recent shortage has lobster prices soaring. | The Boston Globe

It’s no shell game: As the price per pound has skyrocketed over the last few months, the costs of lobster dishes on restaurant menus across the city have been off the charts as chefs have been looking to claw back some of the margins. A combination of lousy weather, international demand, and iced-over Canadian fisheries […]

Feedback App Lets Restaurants Pick Their Off-Peak Pricing | The Spoon

Feedback App Lets Restaurants Pick Their Off-Peak Pricing | The Spoon

If you’ve ever been to a restaurant between two and five o’clock, chances are pretty good that you walked into a near-empty establishment, with servers, hosts and kitchen staff waiting around until the dinner rush. Feedback wants to make those off-peak hours more productive by giving restaurants the ability to offer dynamic pricing and discounts […]