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Tag: Minimum Advertised Price

New Nike pricing strategy worries analysts | Portland Business Journal

New Nike pricing strategy worries analysts | Portland Business Journal

As it seeks to navigate a bruising retail environment and possibly responds to pressure from rivals, Nike has changed how U.S. retailers price its products. The sportswear giant will let retailers advertise 25 percent discounts on Nike merchandise year round. … Nike declined to confirm details or comment on specifics, but said in a statement […]

Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart | AdExchanger

Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart | AdExchanger

The SSP gathers insights from across its publisher base – click-through rate, CPM, cost per click – to algorithmically predict the best price at any given time for any given cluster of users. It’s part of what appeals to Enrique Blanc, director of strategic digital sales at Barcelona-based publishing conglomerate Grupo Zeta, which tested Marfeel’s SSP on […]

How Manufacturers Can Nudge Retailers to Follow MAP Policy | Kellogg School of Management

How Manufacturers Can Nudge Retailers to Follow MAP Policy | Kellogg School of Management

Manufacturers should be strategic in enforcing minimum advertised price policies. Savvy shoppers scour the Internet for the lowest price on a digital camera. But new research shows that equally savvy manufacturers use sophisticated channel-pricing policies to control downstream prices and competition from unauthorized resellers. Manufacturers of durable goods like electronics, housewares, toys, and sporting equipment […]

Appeals Court Blocks Utah Law That Would Have Banned Price-Fixing On Contact Lenses | Consumerist

Appeals Court Blocks Utah Law That Would Have Banned Price-Fixing On Contact Lenses | Consumerist

In recent years, many of the country’s biggest contact lens manufacturers moved to set minimum sale prices for their products, meaning any retailer wishing to discount these lenses couldn’t go below that price floor. The practice — which would have been illegal until a 2007 Supreme Court ruling — has come under scrutiny from federal […]

Pricing News Daily > 3/17/15

Pricing News Daily > 3/17/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

Pricing News Daily > 3/9/15

Pricing News Daily > 3/9/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm […]

Idaho and Utah Legislatures Consider Banning Current Contact Lens Pricing Policies; Law Suit Filed in California | OpticalCEUs

Idaho and Utah Legislatures Consider Banning Current Contact Lens Pricing Policies; Law Suit Filed in California | OpticalCEUs

“A company that sells contact lenses online has cleared its first hurdle in persuading the Idaho Legislature to ban manufacturers from cutting off retailers that don’t sell their product at a set minimum price,” reports the Idaho Statesman. “The Idaho House and Welfare Committee unanimously voted Thursday to send the bill to the House floor […]

Google sweetens deal for publishers with dynamic price floors | Digiday

Google sweetens deal for publishers with dynamic price floors | Digiday

Google is testing a new way for publishers to maximize their advertising revenue. The feature — called a “dynamic price floor” by a publishing executive briefed on the plans — would automatically change the minimum sell price for ads sold through Google’s DoubleClick Ad Exchange (AdX) based upon advertiser demand. A price floor is the […]

Pricing News Daily > 2/26/15

Pricing News Daily > 2/26/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by:   Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: […]

How closely should you eye your online shopping cart? | PBS NewsHour

How closely should you eye your online shopping cart? | PBS NewsHour

Online shopping has been convenient for more than just shoppers, who no longer need to leave their computers. For retailers, the Internet allows them to change prices in an instant. And yet, they don’t. Or at least they haven’t yet adopted this as a widespread practice. That surprised economists. A new National Bureau of Economic […]