Tag: Minimum Advertised Price

Take Advantage of Minimum Advertised Pricing – Read These 4 Reasons Why | Small Business Trends

Take Advantage of Minimum Advertised Pricing – Read These 4 Reasons Why | Small Business Trends

Minimum advertised pricing policies are a big deal for small businesses. They sell goods and services through resellers both off and online. Specifically, if you run a retail or online business, these policies help by protecting brand reputation, preserving the price margins designated for authorized sellers and bumping revenue growth for everyone involved. The idea […]

Accell Presents Dealer Focused Omni-Channel Set-Up in US | Bike Europe

Accell Presents Dealer Focused Omni-Channel Set-Up in US | Bike Europe

In order to tackle disruptions caused by high discounts advertised by webshops, Accell North America is changing its price policy from Manufacturer’s Suggested Retail Pricing (MSRP) to Minimum Advertised Pricing (MAP). Equal ‘advertised’ pricing Minimum Advertised Pricing is the lowest price a retailer and/or webshop can advertise the product for sale. Not the lowest price […]

How to avoid overpaying for optical transceivers | NetworkWorld

How to avoid overpaying for optical transceivers | NetworkWorld

Old habits die hard, especially when it comes to buying network gear and accessories based on long-standing procurement practices. While it may seem easier to sustain the status quo, doing so can expose you to undue costs created by manufacturer price-gouging practices. Case in point: Optical transceivers, which Gartner says accounts for 10 to 15 […]

Supreme Court restricts patent holder’s bounds | Albuquerque Journal

Supreme Court restricts patent holder’s bounds | Albuquerque Journal

A century ago, the corporate predecessor to Columbia Records sold its patented, cylinder-spinning Graphophones to a dealer with the condition that the dealer would retail them at a fixed price. When the dealer offered the machines at a discount, the corporation sued. But it didn’t sue for the broken contract (which was then illegal under […]

More Manufacturers are Adopting Minimum Advertised Pricing Policies | Pet Product News

More Manufacturers are Adopting Minimum Advertised Pricing Policies | Pet Product News

Several pet product manufacturers adopted minimum advertised pricing (MAP) policies recently, demonstrating a commitment to supporting the independent pet specialty channel. The Company of Animals, a U.K.-based manufacturer of pet behavioral and training gear products, announced this spring that it was establishing rigorous policy designed to create a level playing field for its North American […]

New Nike pricing strategy worries analysts | Portland Business Journal

New Nike pricing strategy worries analysts | Portland Business Journal

As it seeks to navigate a bruising retail environment and possibly responds to pressure from rivals, Nike has changed how U.S. retailers price its products. The sportswear giant will let retailers advertise 25 percent discounts on Nike merchandise year round. … Nike declined to confirm details or comment on specifics, but said in a statement […]

Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart | AdExchanger

Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart | AdExchanger

The SSP gathers insights from across its publisher base – click-through rate, CPM, cost per click – to algorithmically predict the best price at any given time for any given cluster of users. It’s part of what appeals to Enrique Blanc, director of strategic digital sales at Barcelona-based publishing conglomerate Grupo Zeta, which tested Marfeel’s SSP on […]

How Manufacturers Can Nudge Retailers to Follow MAP Policy | Kellogg School of Management

How Manufacturers Can Nudge Retailers to Follow MAP Policy | Kellogg School of Management

Manufacturers should be strategic in enforcing minimum advertised price policies. Savvy shoppers scour the Internet for the lowest price on a digital camera. But new research shows that equally savvy manufacturers use sophisticated channel-pricing policies to control downstream prices and competition from unauthorized resellers. Manufacturers of durable goods like electronics, housewares, toys, and sporting equipment […]

Pricer’s Points: Minimum Viable Product vs. Product – The Profit Factor | Rags Srinivasan

Pricer’s Points: Minimum Viable Product vs. Product – The Profit Factor | Rags Srinivasan

If a business has not figured out how to make and get it into the hands of customers at a cost lower than what the customers are willing to pay for, it is not a product yet. If you insist on calling it a product you are not running a business but practicing a hobby. That stricter […]

Appeals Court Blocks Utah Law That Would Have Banned Price-Fixing On Contact Lenses | Consumerist

Appeals Court Blocks Utah Law That Would Have Banned Price-Fixing On Contact Lenses | Consumerist

In recent years, many of the country’s biggest contact lens manufacturers moved to set minimum sale prices for their products, meaning any retailer wishing to discount these lenses couldn’t go below that price floor. The practice — which would have been illegal until a 2007 Supreme Court ruling — has come under scrutiny from federal […]