Tag: Mobile Phone Pricing

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple was the only foreign brand in China’s 2017 market top 10, according to the research, thanks to the success of its iPhone 7 series. An uptick in sales in the second half of the year was reportedly due to the implementation of price cuts, which increased Apple’s competitiveness against lower-cost local brands. For example, […]

Comcast varies internet service price by region, Harvard study concludes | FierceCable

Comcast varies internet service price by region, Harvard study concludes | FierceCable

Leaving it to the best and brightest to confirm what we already suspected, a new Harvard University study concludes that consumers pay less and have more pricing transparency when they subscribe to municipal broadband services. The study, conducted by Harvard’s Berkman Klein Center for Internet and Society, also concludes—at least to a degree—that Comcast varies […]

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

4. Control Pricing. Have you ever seen new Apple products with deep discounts during Black Friday or Cyber Monday? Apple’s marketers leverage pricing—with very little discounting– as a tool to convey the brand in the same way as luxury retailers. This strategy extends to the microcosm of Apple retailers, dealers, and resellers, where Apple uses […]

T-Mobile reveals NB-IoT pricing strategy challenging Verizon | TelecomLead

T-Mobile reveals NB-IoT pricing strategy challenging Verizon | TelecomLead

Mobile US announced its pricing strategy for narrowband IoT (NB-IoT) services challenging main rival Verizon. Based in Bellevue, Washington, T-Mobile said its price for the narrowband IoT (NB-IoT) will be $6 per year – offering at one tenth the cost of Verizon’s Cat-M plans. T-Mobile is able to offer cost effective NB-IoT plan to enterprises and […]

Nokia 6 (2018) Vs Xiaomi Mi A1 Vs Moto G5s Plus, Specs, Price | iGyaan

Nokia 6 (2018) Vs Xiaomi Mi A1 Vs Moto G5s Plus, Specs, Price | iGyaan

HMD Global’s pricing strategy for its mid-range and budget smartphones in India has baffled everyone. The Nokia 6 was launched in India in early-2017 and was heavily panned for its excessive pricing. However, it appears that HMD Global has learned its lesson and will be willing to rectify such costly errors with its new budget […]

Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

A tale of two markets When the first iPad launched in 2010, its $499 starting price was seen as much lower than expected. Still, for some, it wasn’t low enough. As consumers found that an iPad could not yet completely replace their laptop, the market clamored for cheaper options, suitable for basic tasks like browsing […]

Apple Inc. Rumored to Cut iPhone Prices in Early 2018 | The Motley Fool

Apple Inc. Rumored to Cut iPhone Prices in Early 2018 | The Motley Fool

The impact of price cuts The reason companies cut prices is simple — they want to boost demand. However, it’s important for investors to understand that iPhone revenue is a function of two factors: iPhone unit shipments and iPhone average selling prices. If Apple is thinking about cutting iPhone pricing, then the company probably thinks it […]

Tax reform reaction: AT&T is giving bonuses to 200,000 employees | CNBC

Tax reform reaction: AT&T is giving bonuses to 200,000 employees | CNBC

AT&T told CNBC the bonuses announced on Wednesday are above and beyond any existing agreements, which means some workers would get two $1,000 allocations: One with a new contract, and one when the tax reform bill is signed. AT&T’s tax reform announcement comes a month after the Justice Department challenged AT&T’s pending merger with Time […]

Batman’s new villains: How T-Mobile CEO John Legere plans to foil the cable and satellite TV giants | GeekWire

Batman’s new villains: How T-Mobile CEO John Legere plans to foil the cable and satellite TV giants | GeekWire

Opportunity for disruption: It’s no coincidence that Legere is taking aim at cable’s practice of bundling TV, phone, Internet and other services for the best prices. One of T-Mobile’s first signature “Uncarrier” moves was essentially a pricing strategy, decoupling the cost of the phone from the monthly price of the wireless service. There are opportunities galore […]

T-Mobile to launch TV service in 2018, challenging cable and satellite giants with purchase of Layer3 TV | GeekWire

T-Mobile to launch TV service in 2018, challenging cable and satellite giants with purchase of Layer3 TV | GeekWire

T-Mobile says it will launch its own TV service in 2018, expanding its competitive focus beyond the U.S. wireless giants to target major cable and satellite providers with its latest “Uncarrier” initiative. The Bellevue, Wash.-based wireless company says it will acquire Layer3 TV Inc., a Denver, Colo.-based television technology company started by cable veterans, leveraging […]