Tag: MSRP

Ram Redesign Improves Fiat Chrysler’s Shot at Luxury Prices | Bloomberg

Ram Redesign Improves Fiat Chrysler’s Shot at Luxury Prices | Bloomberg

If you hadn’t noticed, Ford, Chevy and Ram pickups are now priced a lot more like luxury cars. They still have to work, and the people who buy them obsess over towing, payload and durability to make sure they get their money’s worth. But a growing number of trucks also feature the kinds of comfort, […]

At BMW India, 50% of the car’s price is just taxes, says Vikram Pawah | Business Standard News

At BMW India, 50% of the car’s price is just taxes, says Vikram Pawah | Business Standard News

Q) Should entry prices for luxury cars come down to expand the market? A) The component of pricing in India includes manufacturing cost and taxes. We have been constantly localising. Of our 16 models, eight volume products are locally produced and have an average 50 per cent localisation, including engine. Tax is a big component. […]

Dodge can’t stop dealers from pricing Demons above MSRP, but is taking some measures | Autozaurus

Dodge can’t stop dealers from pricing Demons above MSRP, but is taking some measures | Autozaurus

The 2018 Dodge Challenger SRT Demon just made its debut, and people are already talking about how much this thing might cost, not to mention how much dealers are going to mark it up. Speaking with Tim Kuniskis, head of passenger cars at FCA North America, we learned that pricing and dealer allocation will be announced […]

Applying behavioral insights to understand the psychology of pricing | Deloitte University Press

Applying behavioral insights to understand the psychology of pricing | Deloitte University Press

Pricing products and services is a tricky business: Strategies based on utilitarian logic can fail in the face of the irrational ways humans often perceive value. Executing a winning pricing strategy starts—and ends—with understanding how customers and the front line answer the question, “Is this really worth that?” Dust off your microeconomics textbook and read […]