Tag: Music Pricing

Taylor Swift is doing more to stop scalpers than Ontario’s new ticket act: experts | The Globe and Mail

Taylor Swift is doing more to stop scalpers than Ontario’s new ticket act: experts | The Globe and Mail

Pressure for lawmakers to respond took shape, though enforcement solutions weren’t obvious. Some provinces and U.S. states have scalper bans in effect and they haven’t necessarily prevented tickets from being resold at significantly higher prices. That’s why Swift’s more aggressive swing at scalpers has a far better chance of making a dent in the black […]

With ticket sales in the tank, Taylor Swift makes unprecedented move | New York Post

With ticket sales in the tank, Taylor Swift makes unprecedented move | New York Post

With the curtain rising on her “Reputation” tour, Taylor Swift blinked. She buckled by having Ticketmaster turn off resale ticket listings on its interactive venue charts for the first leg of her North American tour, according to music-industry veterans. The tour, which begins on Tuesday in Glendale, Ariz., shows plenty of primary tickets still available […]

Spotify Subscriptions Helped The Streaming Company Win Listeners | WIRED

Spotify Subscriptions Helped The Streaming Company Win Listeners | WIRED

The focus on subscriptions, combined with its hard-won relationships with the record labels, has saved Spotify from the fate of its many failed streaming music peers. That includes MOG, Turntable.fm, Muxtape, Imeem, Playground.fm, Myxer, Mixwit, Seeqpod, Grooveshark, and Skeemr. Pandora, which bought Rdio in 2015 in a distressed sale, endured takeover speculation for the last […]

Is Taylor Swift’s ‘Reputation’ World Tour Bombing? | PopCrush

Is Taylor Swift’s ‘Reputation’ World Tour Bombing? | PopCrush

Ultimately, Marcus said the change could mean more money for Swift — a potential $1-1.5 million in revenue per show. Naturally, though, the change to “slow ticketing” isn’t seamless, and many fans are upset that the Reputation tour is asking for $1,500 VIP tickets and $800 “Snake Pit” tickets. But WME head of music Marc Geiger told the site that […]

JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard

JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard

Sales for JAY-Z’s tour represent a paradigm shift in concert tickets: by more aggressively pricing front row seats, VIP experiences and platinum tickets, concert promoters are getting increasingly more skilled at commanding high prices and record grosses from their best seating inventory. That’s bad news for ticket resellers — by pricing tickets closer to actual […]

When Does Pay What You Want Pricing Work? | Psychology Today

When Does Pay What You Want Pricing Work? | Psychology Today

I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple. Provide a good-quality product to customers, let them […]

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. $1 for 3 months). However, these tactics place long […]

Streaming Music Pricing: Inelastic Stretching | Music Industry Blog

Streaming Music Pricing: Inelastic Stretching | Music Industry Blog

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. $1 for 3 months). However, these tactics place long […]

An Argument Against “Pay What You Want” Pricing | Music Clout

An Argument Against “Pay What You Want” Pricing | Music Clout

Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of […]

Why hasn’t dynamic pricing taken off in music? | IQ Magazine

Why hasn’t dynamic pricing taken off in music? | IQ Magazine

Although most of the industry – with, of course, the exception of the secondary sites themselves – agree on the desirability of minimising touting, it remains divided on the best way to do so. Italian-style legislation is one possibility; as is blocking individual sites, as has happened in Belgium. Another is the dynamic pricing of tickets, in which […]