Tag: Music Pricing

When Does Pay What You Want Pricing Work? | Psychology Today

When Does Pay What You Want Pricing Work? | Psychology Today

I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple. Provide a good-quality product to customers, let them […]

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. $1 for 3 months). However, these tactics place long […]

Streaming Music Pricing: Inelastic Stretching | Music Industry Blog

Streaming Music Pricing: Inelastic Stretching | Music Industry Blog

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. $1 for 3 months). However, these tactics place long […]

An Argument Against “Pay What You Want” Pricing | Music Clout

An Argument Against “Pay What You Want” Pricing | Music Clout

Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of […]

Why hasn’t dynamic pricing taken off in music? | IQ Magazine

Why hasn’t dynamic pricing taken off in music? | IQ Magazine

Although most of the industry – with, of course, the exception of the secondary sites themselves – agree on the desirability of minimising touting, it remains divided on the best way to do so. Italian-style legislation is one possibility; as is blocking individual sites, as has happened in Belgium. Another is the dynamic pricing of tickets, in which […]

Apple’s App Store switching from USD pricing to local currency for paid apps and in-app purchases in eight countries | 9to5Mac

Apple’s App Store switching from USD pricing to local currency for paid apps and in-app purchases in eight countries | 9to5Mac

Apple has announced to developers that it is switching up its pricing strategy in eight countries over the next few weeks. Today, Apple sells apps in many regions with the prices shown as US Dollars irrespective of the local domestic currency. Later this month, the following App Store countries will now price apps in their […]

Why an Apple Music Price Drop Doesn’t Make Sense | The Motley Fool

Why an Apple Music Price Drop Doesn’t Make Sense | The Motley Fool

Yesterday, Digital Music News reported that Apple (NASDAQ:AAPL) is seriously considering a major price drop. The reduction could be upwards of 20%, which would lower the monthly price from $10 to $8. The site is quick to point out that its sources are not within Apple, but instead have been working with Apple on the […]

Amazon: Reverse Pricing, And The Rise Of Zero UI | Music Industry Blog

Amazon: Reverse Pricing, And The Rise Of Zero UI | Music Industry Blog

So on the surface Amazon’s new $7.99 is a smart move, pushing a price point into the market that unlocks the next tier of users. The move is less radical than it first appears though, as this price is only available for Amazon Prime subscribers (all others have to pay $9.99). Also Spotify and Deezer’s […]

Top promoters call on concert industry to embrace dynamic pricing | Music Week

Top promoters call on concert industry to embrace dynamic pricing | Music Week

Two leading promoters have called on the live industry to embrace dynamic pricing for shows. Live Nation’s president of touring, international, Phil Bowdery and Robomagic CEO Rob Hallett were speaking during the live panel at this week’s MUSEXPO Europe conference at the Millennium Hotel in Mayfair. “We’re underpriced in the front of the house and […]

An Argument Against “Pay What You Want” Pricing | Music Clout

An Argument Against “Pay What You Want” Pricing | Music Clout

Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of […]