Nine years after introducing pay-what-you-can restaurants to several U.S. cities, Panera Bread is admitting defeat and closing down its last remaining non-profit Panera Cares location. The Massachusetts restaurant will shutter on February 15, according to Eater Boston. The chain opened its first donation-based community cafe in St. Louis, Missouri, in 2010. Under the model championed […]
Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]
DENVER, CO — At some groundbreaking Colorado community cafes, guests from all walks of life eat a nourishing, organic meal at a price they can afford. Some guests give little extra, some give a recommended amount, and some volunteer their time in exchange for lunch. The non-profit Pay-What-You-Can cafe business model — with its epicenter […]
Lidl have launched an unprecedented new scheme which allows its shoppers to determine the price of selected products. In what is being dubbed the “social price drop”, the retailer will drop prices lower and lower the more customers tweet about a certain product aiming to help customers save money in the run up to Christmas. […]
It had worked. They had given the audience the entertainment first and then put the decision in their hands as to how much it had been worth, and it would appear that they were making a profit. The pay-what-you-want idea is not a new concept, the likes of Gordon Ramsay has used the method on […]
There are all sorts of after-Christmas sales to be found this week, but the one happening at Everlane has to be among the most unusual: The online store is inviting its shoppers to choose the price they want to pay. The popular Nubuck Street Shoe, for example, normally goes for $140, but should you purchase […]
Everlane’s latest sale lets shoppers select the price they wish to pay, Fashionista reports. In a choose-your-own adventure twist, shoppers are presented with three prices for each item on sale. For instance, the Slim Trouser(pictured right; originally $98) are available for $47, $56, or $89. But Everlane silently presents you with a moral quandary. The lowest […]
Is it worthwhile for retailers to experiment with “pay what you want” pricing? Shelle Santana unmasks the surprising logic behind how much customers will pay, and when. One finding: sellers can dramatically change what some buyers are willing to pay. by Michael Blanding Years ago, when I was a student in New York (and like […]
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. It is somewhat surprising therefore, that only one in ten of all business-to-business companies has a formal pricing strategy in place. Developing a pricing strategy Every company needs to ask itself the question “am I charging optimum prices that will generate […]
How much would you pay to upgrade your next flight? Online auction system Plusgrade lets you bid against other passengers for a better seat. But it’s not as simple as it sounds. Want to move from coach to business–and name your own price? Thanks to Plusgrade, that might actually be possible. Around 30 international airlines, […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Perfect Price The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand […]
Apple Arcade Could Win Customers with Attractive Pricing | Market Realist
Apple’s (AAPL) is rumored to be offering its upcoming gaming subscription service, Apple Arcade, for $4.99 per month. Guilherme Rambo from 9to5Mac revealed the expected price of Apple Arcade based on a promotional message in one of the application programming interfaces used by the Apple Store app. 9to5Mac gained access to a special early access […]
Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer
Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former. Apple is reportedly “weighing” a $9.99 per month cost following a free […]
AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica
AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
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