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Tag: Netflix

A Look at Netflix’s Strategy in Developing Markets Like India | Market Realist

A Look at Netflix’s Strategy in Developing Markets Like India | Market Realist

Pricing strategy The company has also employed a pricing strategy in international markets, where its plans cost between $6 and $19 per month—closer to its US prices. Netflix noted that as it penetrates more international territories and has to appeal to households with various income levels, it could consider introducing various price tiers in international […]

In India Amazon Prime Is Taking On Netflix With Dirt-Cheap Pricing | TechTree.com

In India Amazon Prime Is Taking On Netflix With Dirt-Cheap Pricing | TechTree.com

With Netflix making most of its head-start, Amazon had to pull off something extraordinary to put up a fight. Sure, it has the Jeremy Clarkson’s insanely popular series The Grand Tour in its kitty. However, this wasn’t going to be enough to win over the Indian audience. So, Amazon decided to burn the cash to […]

Will Rising Competition Force Time Warner to Change Its Price? | Market Realist

Will Rising Competition Force Time Warner to Change Its Price? | Market Realist

The price of HBO Now There’s rising competition in the streaming services industry with more new entrants. That could make it tough for direct-to-consumer services such as Time Warner’s (TWX) HBO Now to gain new subscribers. Late in February 2017, Alphabet’s (GOOG) YouTube announced it would be launching its online television service, YouTube TV, within […]

Is Netflix Inc. Falling Behind in the World’s Fastest Growing Internet Market? | The Motley Fool

Is Netflix Inc. Falling Behind in the World’s Fastest Growing Internet Market? | The Motley Fool

Netflix’s pricing is a big problem Netflix’s biggest problem in India is pricing. In a country where consumption of pirated content is rampant, Netflix needed to get its pricing right before anyone else in order to drive adoption of its service. According to a survey by Irdeto, 66% of polled customers watch pirated content in […]

Aldi, Lidi, Google Tops in Simplicity Index | MediaPost

Aldi, Lidi, Google Tops in Simplicity Index | MediaPost

Brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy and employee engagement, according to Siegel+Gale. The global brand strategy firm has revealed the top finishers of its seventh annual Global Brand Simplicity Index. Low-price grocery chain Aldi retains the number one spot as the world’s simplest brand, followed by Lidi, a German discount […]

Can Amazon Beat Netflix? | The Motley Fool

Can Amazon Beat Netflix? | The Motley Fool

Amazon, which has seized on opportunities in emerging industries unlike any other company in the past generation, is pouring billions into video streaming, which has become its biggest focus after e-commerce and cloud computing. The global launch follows Amazon’s recent release of the highly anticipated “The Grand Tour” with Jeremy Clarkson, a show it reportedly […]

Amazon.com, Inc. (AMZN) Takes On Netflix, Inc. (NFLX) With International Expansion: Wedbush | Smart Stock News

Amazon.com, Inc. (AMZN) Takes On Netflix, Inc. (NFLX) With International Expansion: Wedbush | Smart Stock News

Prime Video has been launched with a free seven-day trial after which it can be subscribed at $2.99 per month for the first six months and $5.99 after that. The pricing strategy adopted by the Seattle-based company is at a significant discount compared to Netflix, Inc.’s (NASDAQ:NFLX) global pricing of $9.99. Analysts at Wedbush are […]

Is There Any Pricing Power In Streaming? | Seeking Alpha

Is There Any Pricing Power In Streaming? | Seeking Alpha

Summary Streaming services often offer multiple simultaneous streams per account. This enables account sharing, which means the price per stream is the more relevant one to consumers. While prices per account are going up, prices per stream are actually going down. Most streaming services are more or less equalizing prices, at very low levels. A […]

Netflix Isn’t Headed Toward a Happy Ending | WSJ

Netflix Isn’t Headed Toward a Happy Ending | WSJ

With 47.1 million overall U.S. subscribers, Netflix remains far from its long-term goal of 60 million to 90 million. Some analysts believe that target might no longer be achievable, particularly as prices rise and competition picks up from Amazon.com Inc., Hulu and others. In July, Mr. Hastings said price increases for existing subscribers led to […]

Price-Conscious Consumers Are a Challenge for Netflix | Market Realist

Price-Conscious Consumers Are a Challenge for Netflix | Market Realist

Netflix’s pricing strategy Netflix (NFLX) has kept its international prices close to its US prices. The company’s streaming service in international markets costs between $6 and $19 per month. However, Netflix was asked about its premium pricing strategy in international territories at the Goldman Sachs Communacopia conference last month. Early this year, Netflix expanded to […]