OnDemand WTP Pricing Research

Tag: Netflix

Competition Could Hit Netflix’s Subscriber Growth — but Not Its Pricing Power | Barron’s

Competition Could Hit Netflix’s Subscriber Growth — but Not Its Pricing Power | Barron’s

Increased competition could cut into Netflix ’s (NFLX) potential subscriber growth, according to new research, but its pricing power is less at risk. Buckingham Research analyst Michael Harrigan on Friday lowered his rating on the streaming-video giant’s shares from Buy to Neutral, reiterating a $382 price target below Wall Street’s average around $400. (Still, the […]

Netflix’s Raised Prices Will Drive Students Away | Washington Square News

Netflix’s Raised Prices Will Drive Students Away | Washington Square News

It wasn’t too long ago that Netflix was a shoddy DVD-rental service that relied on USPS. Back then, Netflix was like Blockbuster, but with long shipping times and the unavoidable blank periods between returned and incoming DVDs. How times have changed. Now, Blockbuster is nowhere to be found, and, with 139 million paid users worldwide, […]

U.S. franchisee files suit against Tim Hortons, alleging price gouging | National Post

U.S. franchisee files suit against Tim Hortons, alleging price gouging | National Post

Weeks after achieving a breakthrough in two class-action lawsuits with restive Canadian franchisees, Tim Hortons and its parent company are facing a fresh legal fight with a Minnesota-based franchisee over accusations of price-gouging and misleading statements. “This matter is about broken promises, unfulfilled contractual expectations and false and misleading statements and omissions,” reads a complaint […]

Why Hulu Changed Its Pricing Strategy | Market Realist

Why Hulu Changed Its Pricing Strategy | Market Realist

Currently, Comcast (CMCSA) has a 30% stake in Hulu, while AT&T’s (T) WarnerMedia holds a 10% stake in the OTT (over-the-top) service. The Walt Disney Company (DIS) and 21st Century Fox (FOXA) hold a 30% stake each in Hulu. However, Disney’s share in Hulu will come to 60% after the completion of its acquisition of 21st […]

Netflix Still Has a Lot of Pricing Power Left | The Motley Fool

Netflix Still Has a Lot of Pricing Power Left | The Motley Fool

Netflix (NASDAQ:NFLX) raised its subscription prices earlier this month, but it might not be done. The latest price hike makes the streaming service’s most popular plan $5 more expensive per month than it was in 2014. But Netflix is arguably still one of the best values in video entertainment. More consumers consider its original series […]

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu has issued a number of key prices changes, just a week after the leader in the subscription streaming market, Netflix, also announced price increases. Notably, the prices of the service’s stand-alone subscription video-on-demand services (SVOD) are not going up in price. In fact, they’re going down, with the core SVOD platform, which includes commercials, […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]