OnDemand WTP Pricing Research

Tag: Netflix

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Netflix announced Tuesday it is raising prices on customers for the fourth time in its history. Shares took off after the company said the increase will take effect right away, with the price jump expected to be between 13 and 18 percent. The stock rose to near its high of the day as Wall Street analysts […]

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix is raising monthly fees for its subscribers again by between 13 percent and 18 percent, as it spends heavily on original content and international expansion. Its most popular plan will see the largest hike, to $13 per month from $11. That option offers high-definition streaming on up to two different internet-connected devices simultaneously. This […]

Will Latest Netflix Price Hike Spur Customer Backlash? | Variety

Will Latest Netflix Price Hike Spur Customer Backlash? | Variety

Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also […]

How Is Netflix Performing In India – Netflix, Inc. (NASDAQ:NFLX) | Seeking Alpha

How Is Netflix Performing In India – Netflix, Inc. (NASDAQ:NFLX) | Seeking Alpha

While Amazon (NASDAQ:AMZN) and local player “Hotstar” have a market share of 69.4% and 5% respectively, Netflix only has a 1.4% market share, which is quite concerning. Though I believe the company’s pricing strategy is to blame for this. Netflix has the most expensive pricing strategy in India, charging at least $7.30 per month. To […]

Netflix May Raise U.S. Prices, While Testing Cheaper Plans Elsewhere | Variety

Netflix May Raise U.S. Prices, While Testing Cheaper Plans Elsewhere | Variety

Netflix is gearing up to kick the tires on cheaper pricing plans in emerging markets outside the U.S. But at the same time, some on Wall Street think it has a growing amount of pricing power that could let it hike fees for American users. In a research note Monday, Piper Jaffray analysts said Netflix […]

Everything You Need to Know About Netflix Rival Disney Plus | Nasdaq

Everything You Need to Know About Netflix Rival Disney Plus | Nasdaq

Now that we have quickly reviewed the company’s fourth quarter, it’s time to dive into everything we learned about Disney’s new streaming services from the company’s conference call. First, the media conglomerate announced that it settled on a name: Disney Plus or Disney+ . The company also maintained its late 2019 launch timeline. CEO Bob […]

Netflix’s conundrum: How to succeed in India’s price-sensitive market | Best Media Info

Netflix’s conundrum: How to succeed in India’s price-sensitive market | Best Media Info

The world’s most successful OTT platform is pumping in hundreds of crores in India but success is still eluding it in the price-sensitive market. BestMediaInfo.com spoke to market experts and rival players to understand the future of the international giant in India’s exploding internet video streaming market For Netflix, the world’s largest over-the-top (OTT) player, […]