While Amazon (NASDAQ:AMZN) and local player “Hotstar” have a market share of 69.4% and 5% respectively, Netflix only has a 1.4% market share, which is quite concerning. Though I believe the company’s pricing strategy is to blame for this. Netflix has the most expensive pricing strategy in India, charging at least $7.30 per month. To […]
Netflix is gearing up to kick the tires on cheaper pricing plans in emerging markets outside the U.S. But at the same time, some on Wall Street think it has a growing amount of pricing power that could let it hike fees for American users. In a research note Monday, Piper Jaffray analysts said Netflix […]
Now that we have quickly reviewed the company’s fourth quarter, it’s time to dive into everything we learned about Disney’s new streaming services from the company’s conference call. First, the media conglomerate announced that it settled on a name: Disney Plus or Disney+ . The company also maintained its late 2019 launch timeline. CEO Bob […]
The world’s most successful OTT platform is pumping in hundreds of crores in India but success is still eluding it in the price-sensitive market. BestMediaInfo.com spoke to market experts and rival players to understand the future of the international giant in India’s exploding internet video streaming market For Netflix, the world’s largest over-the-top (OTT) player, […]
Virtual cable services show that it’s not impossible, provided you have a company that is willing to lose money on every subscriber for a while, which is not something you can count on forever. There’s a reason why many online video services, such as Netflix and Amazon, focus more on back-catalog and original programming, instead […]
Video streaming giant Netflix’s (NASDAQ:NFLX) worldwide expansion continues to progress, and one key pillar of its strategy is growing its library of original content developed specifically for various foreign markets. Populating its platform with locally produced fare should entice more subscribers in those countries, and the company plans to spend a not-insignificant fraction of its […]
Earlier this week, CordCutting.com and Italian site TuttoAndroid reported that Netflix is testing a pricing overhaul in European markets in which the company would launch an “Ultra” subscription plan that has the features of its current Premium plan, which costs €14 ($16.35) per month in a slew of European markets and $14 per month in the […]
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Netflix price changes are always controversial. But luckily, it looks like the streaming company’s latest strategy for getting more money out of users won’t affect most of us (for now). The streaming giant confirmed to CNET that it has been testing out a new tier for its pricing models for select users in Europe: a […]
Over the last few years, Netflix has slowly rolled out a series of price increases for its streaming service. After the debacle of 2011 that occurred when it announced a split between its streaming and disc service to create “Qwikster” the company has been more sensitive to potential backlash. The company’s next move could be […]
Surviving price increases Most of the international growth came as Netflix started producing larger originals outside the US like the German series Dark. So much so, that price increases across the world didn’t really impact Netflix. In the EU and Australia, Netflix raised prices by roughly a euro, around ₹100 last year. In the US, its mid-tier plan underwent […]
This Week in Pricing > 2/16/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
Remember MoviePass? It was just delisted | The Chestnut Post
The movie subscription service on Thursday announced a new, complicated pricing structure that is dependent on geography and the kind of movies customers want to watch. Starting in January, MoviePass will offer three plans that members can choose from. The first, called “Select,” starts at $10 a month and will allow subscribers to see three […]
Woman: Retailer Should Honor Penny Label on Display | NBC 6 South Florida
It was a deal so good, Robin Puppo could not believe her eyes. “I’m like, oh my God, what is this?” she said. “It’s marked as a penny.” The vacuum Robin wanted was on display at the Walmart near Sawgrass Mills Mall. She says the label under it read one cent. “It’s a $279 machine,” […]
While it is neat to see digital displays come to life within a store, and while the label shelving substrate alone is enough to make someone feel like they suddenly walked into an episode of Star Trek Next Generation, the “tech,” even with all its flashing fruit, should not overshadow why digital pricing displays are […]
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