OnDemand WTP Pricing Research

Tag: Netflix

U.S. franchisee files suit against Tim Hortons, alleging price gouging | National Post

U.S. franchisee files suit against Tim Hortons, alleging price gouging | National Post

Weeks after achieving a breakthrough in two class-action lawsuits with restive Canadian franchisees, Tim Hortons and its parent company are facing a fresh legal fight with a Minnesota-based franchisee over accusations of price-gouging and misleading statements. “This matter is about broken promises, unfulfilled contractual expectations and false and misleading statements and omissions,” reads a complaint […]

Why Hulu Changed Its Pricing Strategy | Market Realist

Why Hulu Changed Its Pricing Strategy | Market Realist

Currently, Comcast (CMCSA) has a 30% stake in Hulu, while AT&T’s (T) WarnerMedia holds a 10% stake in the OTT (over-the-top) service. The Walt Disney Company (DIS) and 21st Century Fox (FOXA) hold a 30% stake each in Hulu. However, Disney’s share in Hulu will come to 60% after the completion of its acquisition of 21st […]

Netflix Still Has a Lot of Pricing Power Left | The Motley Fool

Netflix Still Has a Lot of Pricing Power Left | The Motley Fool

Netflix (NASDAQ:NFLX) raised its subscription prices earlier this month, but it might not be done. The latest price hike makes the streaming service’s most popular plan $5 more expensive per month than it was in 2014. But Netflix is arguably still one of the best values in video entertainment. More consumers consider its original series […]

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu has issued a number of key prices changes, just a week after the leader in the subscription streaming market, Netflix, also announced price increases. Notably, the prices of the service’s stand-alone subscription video-on-demand services (SVOD) are not going up in price. In fact, they’re going down, with the core SVOD platform, which includes commercials, […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Netflix announced Tuesday it is raising prices on customers for the fourth time in its history. Shares took off after the company said the increase will take effect right away, with the price jump expected to be between 13 and 18 percent. The stock rose to near its high of the day as Wall Street analysts […]

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix is raising monthly fees for its subscribers again by between 13 percent and 18 percent, as it spends heavily on original content and international expansion. Its most popular plan will see the largest hike, to $13 per month from $11. That option offers high-definition streaming on up to two different internet-connected devices simultaneously. This […]