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Tag: newspaper pricing

Elias: The Early Death Wish of Journalism | The Dartmouth

Elias: The Early Death Wish of Journalism | The Dartmouth

We all know the feeling — you’re scrolling through Facebook and you find that New York Times article you just have to read. Perhaps it’s about how unlovable Theresa May is, or breaking news that Donald Trump does have terrible cardiovascular health. You eagerly click on the article and BAM! You’ve been hit with the […]

The Baltimore Sun chosen to participate in Google News Initiative Subscriptions Lab | Baltimore Sun

The Baltimore Sun chosen to participate in Google News Initiative Subscriptions Lab | Baltimore Sun

The Baltimore Sun has been named one of 10 newsrooms selected to take part in a Google initiative aimed at developing a sustainable business model for newspapers across North America through digital subscriptions. Google News Initiative’s Subscriptions Labs is a six-month experience during which newsrooms, including The Sun, will undergo a mix of quantitative and […]

Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers) | Nieman Journalism Lab

Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers) | Nieman Journalism Lab

If you’ve been a daily print newspaper subscriber for any length of time — whether it’s a seven-day morning habit you’ve had for decades or a Sunday-only New York Times subscription you have mainly so your four-year-old will sometimes see Dada reading something other than a screen :raised_hand: — you’ve noticed prices have gone nowhere […]

Pricing Needs to Reflect Who People Want to Be, Not Just What They Want | Harvard Business Review

Pricing Needs to Reflect Who People Want to Be, Not Just What They Want | Harvard Business Review

When are people willing to pay a super-high price premium for something? They do, for example, for vacation properties in just the right places, like Southampton, Carmel, or Aspen; for condos in famous buildings, like 432 Park Avenue or The Millennium Tower (even if the latter might be sinking into oblivion); for signature luxury fashion […]

Pricing News Daily > 3/20/15

Pricing News Daily > 3/20/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training […]

Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted | Newsonomics

Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted | Newsonomics

Have you bought a lonely single copy of a newspaper lately, from a newsstand or a newspaper box? Probably not. Neither are many other people. Single-copy newspaper sales — which not that long ago made up as much as 15 to 25 percent of sales — are obsolescent, dropping in double digits per year and, […]

Pricing News Daily > 7/9/14

Pricing News Daily > 7/9/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Rising Prices under Declining Preferences – The Case of the U.S. Print Newspaper Industry | Marketing Science Institute Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar […]

Rising Prices under Declining Preferences – The Case of the U.S. Print Newspaper Industry | Marketing Science Institute

Rising Prices under Declining Preferences – The Case of the U.S. Print Newspaper Industry | Marketing Science Institute

Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar focus on the U.S. print newspaper industry, a quintessential two-sided market, to study how major changes in advertising demand influences prices to readers and advertisers. Online media present major challenges to traditional advertising-supported markets such as print newspapers. Between 2006 and 2011, daily print newspapers lost 20% of […]