SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: omnichannel retailing

A dynamic upswing in airfare is a deal-breaker | The Washington Post

A dynamic upswing in airfare is a deal-breaker | The Washington Post

Christopher Elliott’s July 9 Navigator column, “Airlines’ ‘dynamic pricing’ is full of ups and downs” [Travel], rang true. That week, my wife bought four tickets. At checkout, the total included an unexpected $100 price increase because of dynamic pricing. As predicted by the behavior analysis described in the column, my wife, tired of the whole […]

Back-to-school spending to remain flat at $27B | Retail Dive

Back-to-school spending to remain flat at $27B | Retail Dive

“At the end of the day, retailers need to remember that the key to capturing their share of wallet during the crucial back-to-school season is all about nailing the customer experience,” Shannon Andrick, vice president of marketing advancement for Alliance Data’s card services business, told Retail Dive in an email. “Digital-savvy consumers – college students […]

Did your great airfare suddenly disappear? Blame ‘dynamic pricing.’ | The Washington Post

Did your great airfare suddenly disappear? Blame ‘dynamic pricing.’ | The Washington Post

You probably know what Melanie Frazier felt like when she recently tried to book a flight from Portland, Maine, to Atlanta. She found a $257 fare — not a bad deal — but by the time she got around to booking the ticket online a few hours later, the price had risen to $441. Undeterred, […]

Jet2holidays’ January campaign ruled misleading | TTG Media

Jet2holidays’ January campaign ruled misleading | TTG Media

Jet2holidays argued that its dynamic pricing model meant that prices fluctuated during the sale period. However, the ASA ruled that ‘despite having an appreciation of these price fluctuations, in the absence of further information about the basis of any savings claims made, consumers would be unable to have an informed understanding of whether or not […]

United’s Frequent Flier Program Just Got More Complicated | Condé Nast Traveler

United’s Frequent Flier Program Just Got More Complicated | Condé Nast Traveler

Those who know frequent flier programs well emphasize that using miles for flights like United’s Every Day Awards represent a poor value compared to premium-class redemptions and Saver-style awards. But United’s change also brings minor increases on certain routes and partner redemptions, such as a round-trip business class ticket to Europe increasing to 120,000 miles […]

Is it an accident when airlines offer bad pricing on product bundles? | Runway GirlRunway Girl

Is it an accident when airlines offer bad pricing on product bundles? | Runway GirlRunway Girl

Airlines talk a lot about how the unbundling of their products delivers choice for travelers. Upcharges for checked baggage (or even carry-on in some cases), meals, seat assignments and more are all part of the proposition that passengers must consider when shopping for flights. And, yes, it means choice, but it also typically means higher […]

How airlines decide what fare you pay | CNN Travel

How airlines decide what fare you pay | CNN Travel

Customer profiling But how does the airline know who the higher-value passengers are and how much to charge them? Stuart Barwood, founder of Travercial, an airline consultancy firm, says airlines can make a number of reasonable assumptions about the profile of traffic on a certain route and then adjust their prices accordingly. “The London to […]

Price War: Retail’s Latest Self-Destructive Addiction | Retail Touch Points

Price War: Retail’s Latest Self-Destructive Addiction | Retail Touch Points

Because the pricing lever is so easy to pull and generates quick results for investors, retailers are often tempted to make quick, gut decisions to generate foot traffic with low prices. But this addiction is unstainable and not an isolated incident. Major companies are buckling down for bigger investments on price in the absence of […]

Controlling price erosion in the omnichannel shopping environment | GFK

Controlling price erosion in the omnichannel shopping environment | GFK

While eroding prices of technical consumer goods may excite the increasingly savvy and deal seeking Connected Consumer, they can be a big problem for product manufacturers and their retailers. Lower prices mean lower margins, and in today’s evolving omnichannel environment, it’s important to understand which promotions with which retailers bring back the highest ROI, as […]

Will personalized pricing only lead to more discounting? | RetailWire

Will personalized pricing only lead to more discounting? | RetailWire

A study from Baylor University concludes the mere presence of a personalized pricing program may encourage some consumers to expect discounts all the time. The study, published in the Journal of Consumer Behavior, defined personalized pricing, or customized pricing, as “basing prices on individual consumers’ unique purchase patterns, rather than more typical bases for changing […]