Tag: omnichannel retailing

Do Shoppers Like Dynamic Pricing — Let’s Review Some Data | Evans on Marketing

Do Shoppers Like Dynamic Pricing — Let’s Review Some Data | Evans on Marketing

“For retailers, top pricing pressures involve keeping up with competition and reducing markdowns to be profitable. More niche — but also important — are issues around dynamic pricing. The practice of lowering or raising prices on the fly. According to an April 2018 survey by Forrester Consulting and Revionics, a majority of consumers worldwide (62%) are […]

Shoppers love dynamic pricing, but 25% of retailers are skeptical of its effectiveness | FierceRetail

Shoppers love dynamic pricing, but 25% of retailers are skeptical of its effectiveness | FierceRetail

As many as 65% of consumers are open to price changes throughout the day, especially if a product is reaching a sell-by date, according to a new report by Displaydata and Planet Retail RNG. And about half, 52%, are open to dynamic pricing if it is to price match, even though 25% of retailers are […]

Don’t get duped by dynamic pricing | TheSpec.com

Don’t get duped by dynamic pricing | TheSpec.com

I’m staring at my online shopping cart in disbelief. I like to plan ahead and budget my purchases, so I added a $27 pair of kid’s runners to my cart last week. Three days ago the price jumped to $35. Today the price is $24. It’s the same pair of shoes sold through the same […]

Pricer’s Points: eCommerce & Pricing: Threat or Opportunity? | Thomas Igou

Pricer’s Points: eCommerce & Pricing: Threat or Opportunity? | Thomas Igou

I had the fantastic opportunity to moderate a roundtable discussion on the topic at the 6th Annual Manufacturing Pricing Excellence in Milan and listen to different viewpoints. The one common thread among all pricing leaders in the face of the growth of ecommerce: “we cannot lose control of our prices.” There was no common thread, however, on […]

Why using customer wealth data is a tricky business | EyeforTravel

Why using customer wealth data is a tricky business | EyeforTravel

A recent Travel Weekly article suggested that travel suppliers could productively use customers’ personal wealth data to ‘price dynamically’. Most readers assumed the worst: travel suppliers could use individual financial information to exploit less price sensitive customers by extracting higher prices from wealthy customers. ‘Deals’ would only apply to customers who might not be able […]

Thomas Cook’s Personalization Ploy Is Paying Off | Skift

Thomas Cook’s Personalization Ploy Is Paying Off | Skift

Putting a price on something that customers previously got for free has become a key part of the airline business model and it seems other parts of the travel industry are catching on. European tour operator Thomas Cook says in its UK market it now makes an additional $13.50 (£10) per person in sales of […]

Walmart Earnings: More Signs It’s Fighting Hard on Pricing | Barron’s

Walmart Earnings: More Signs It’s Fighting Hard on Pricing | Barron’s

There’s more evidence that Walmart continues to fight hard on the pricing front. The retailer was recently cheaper, on average, than fellow Barron’s Next 50 stock Amazon.com (AMZN) in 8 of 10 categories studied by Guggenheim Securities, according to a Tuesday note. (Guggenheim checked prices on 10 baskets of 10 items.) In some cases, Walmart […]

Forrester Analyst: Retailers Are Still Catching Up To Customer Expectations | Retail TouchPoints

Forrester Analyst: Retailers Are Still Catching Up To Customer Expectations | Retail TouchPoints

3. Omnichannel Fulfillment Witcher said that 14% of U.S. shoppers use in-store pickup when it’s available. When consumers have both in front of them, a higher percentage will use BOPIS over e-Commerce, according to Witcher. “This is the new customer journey,” said Witcher. “BOPIS is as important as e-Commerce today and it will just become […]

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

The misconception of fixed-price buying Many advertisers use private marketplaces to curate a group of premium publishers, assuming . they will get priority access to the best inventory. This is not the case anymore. Collapsing publisher waterfalls and competition through header bidding may cause fixed-price deals to compete alongside open-market bids, leaving price and yield […]

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

E-Commerce, as an industry, received a jump start because of the progress made by big data engines in providing critical and focused analytics to retailers. From pricing to customer analytics to machine learning directed marketing campaigns, the solutions are bottomless. To arrive at the solution for all these challenges of online business decision making, there […]