Tag: omnichannel retailing

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

The misconception of fixed-price buying Many advertisers use private marketplaces to curate a group of premium publishers, assuming . they will get priority access to the best inventory. This is not the case anymore. Collapsing publisher waterfalls and competition through header bidding may cause fixed-price deals to compete alongside open-market bids, leaving price and yield […]

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

E-Commerce, as an industry, received a jump start because of the progress made by big data engines in providing critical and focused analytics to retailers. From pricing to customer analytics to machine learning directed marketing campaigns, the solutions are bottomless. To arrive at the solution for all these challenges of online business decision making, there […]

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

How it all started My background is in marketing, I’m an experienced SEO, PPC and affiliate marketer, so naturally, I understand a thing or two about driving traffic and turning it into sales. It felt right to open an eCommerce shop to generate another source of income while keeping my day job as VP of […]

There’s No Such Thing as Giving Too Much Information to Prospective Buyers | Dealer Marketing

There’s No Such Thing as Giving Too Much Information to Prospective Buyers | Dealer Marketing

As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else. They believed that if they […]

Five Great Ways To Order Groceries From Your Couch | Washingtonian

Five Great Ways To Order Groceries From Your Couch | Washingtonian

The Kind Where Several Stores Go to You FreshDirect and AmazonFresh are like Peapod in that they deliver all manner of groceries, but they source items from different purveyors. FreshDirect’s emphasis is on fresh—as in produce, eggs, and the like. Delivery costs $7.99. Amazon­Fresh wins raves for customer service and selection, including Whole Foods fare. It charges $14.99 […]

How Fantastic Furniture is making omni-channel retailing a reality | CMO Australia

How Fantastic Furniture is making omni-channel retailing a reality | CMO Australia

Personalisation is a key priority. At present, Fantastic Furniture is using a point solution to provide product recommendations and limited merchandising capability online. “The biggest thing I’m looking forward is to getting out of our new platform is merchandising capability and optimising product listing results based on profitability, and what customers like,” McKnight said. “As […]

Lowe’s is having a ‘Black Friday’ sale right now—yes, in March | AZ Central

Lowe’s is having a ‘Black Friday’ sale right now—yes, in March | AZ Central

If you’re living in New England like us, it may feel like you’re currently stuck in a snow globe. But still doesn’t mean it’s too early to be thinking about upgrading your outdoor living space for spring. Right now, Lowe’s is having a Spring Black Friday Sale with huge deals on everything for your garden […]

Airlines’ Latest Sneaky Trick: Charging Passengers According to Who They Are, Not Where They’re Flying | Inc.com

Airlines’ Latest Sneaky Trick: Charging Passengers According to Who They Are, Not Where They’re Flying | Inc.com

Yes, even more than they do now, if you’re flying in economy. You see, the airlines have realized that technology can personalize so much. So, as Travel Weekly reports, they’re looking at so-called dynamic pricing and wondering whether to take it to personalized extremes. The idea is to use tech that personally identifies everyone who comes […]

Walmart’s Low-Price Strategy Breaks Down Online | RetailWire

Walmart’s Low-Price Strategy Breaks Down Online | RetailWire

Walmart is known for its commitment to low prices, but the company is discovering that shipping the lowest-priced products is making it tough to turn a profit with e-commerce. So, the chain has begun encouraging consumer package goods vendors to provide higher-priced items to sell on Walmart.com. Earlier in February, Walmart eCommerce CEO Marc Lore […]

How Retailers Can Tackle 3 Big Data Challenges | CMSWire

How Retailers Can Tackle 3 Big Data Challenges | CMSWire

Challenge: Optimizing prices with no harm to KPIs Big data consultants often describe dynamic pricing as if it can work miracles. Indeed, the concept is fascinating: an analytical system automatically monitors the competitors’ prices and updates its prices based on the defined rules. Do you want to be always 5 percent cheaper than your rivals? […]