OnDemand WTP Pricing Research

Tag: omnichannel retailing

Can Amazon Reinvent the Traditional Grocery Store? [Podcast] | Knowledge @ Wharton

Can Amazon Reinvent the Traditional Grocery Store? [Podcast] | Knowledge @ Wharton

The Journal said Amazon’s supermarket concept strongly resembles ideas from a 2013 report by former Deloitte consultant Brittain Ladd, who now works for AmazonFresh. That report sees Amazon’s supermarkets combining its discounting strategy with online capabilities, adding drive-through grocery pick-up and placing Amazon Lockers inside. The goal is to create “an ecosystem of channels centered […]

Why Retail Pricing Policy on Amazon Needs Reviewing | FXDailyReport

Why Retail Pricing Policy on Amazon Needs Reviewing | FXDailyReport

CNBC lately reported that retailers still chose Amazon when it comes to retail pricing policy. Why? The global marketplace provides the retailers with more spacious room to use their own price for the products. Of course, Amazon requires all brands to offer the most competitive price for all products they sell on the marketplace. In […]

Amazon Drops Lowest-Pricing Rule for Third-Party Sellers | E-Commerce Times

Amazon Drops Lowest-Pricing Rule for Third-Party Sellers | E-Commerce Times

Arguments Against the MFN Clause MFNs used by online platforms can harm competition by keeping prices high and discouraging the emergence of new platform rivals through both exclusionary and collusive mechanisms, wrote Jonathan Baker and Fiona Scott Morton in a Yale Law Journal article published last year. Government enforcers in the U.S. and private plaintiffs […]

Dynamic Pricing at Target Causes Concern | The Motley Fool

Dynamic Pricing at Target Causes Concern | The Motley Fool

A Minneapolis TV station recently reported that Target (NYSE:TGT)  was showing different prices in its app depending on whether the customer was at a Target store or not. KARE says it found that customers using Target’s mobile app got lower prices on products when they were at home than when they pulled into the store’s parking […]

Target updates app after pricing dispute | Retail Dive

Target updates app after pricing dispute | Retail Dive

Dive Insight: As much as retailers say they’re moving toward a world where the customer experience is consistent across all channels — be they stores, online or on mobile — dynamic pricing is one major tactic standing in the way. For brick-and-mortar mass merchandisers like Target and Walmart, though, competing with Amazon on price is essential to […]

The unintended consequences of tinkering with online prices | Phys.org

The unintended consequences of tinkering with online prices | Phys.org

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

‘Dynamic pricing’ can train us to shop smarter | Futurity

‘Dynamic pricing’ can train us to shop smarter | Futurity

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

Will Target’s dynamic pricing strategy erode customers’ trust? | RetailWire

Will Target’s dynamic pricing strategy erode customers’ trust? | RetailWire

In a two-month investigation conducted by Minneapolis TV station KARE, it was uncovered that Target changes its prices on certain items depending on whether you are inside or outside of the store. In one example, Target’s app price for a Samsung 55-inch Smart TV was $499.99, but in the parking lot of one of their […]

Utilising Dynamic Pricing In Offline Retail | Intouch Insights

Utilising Dynamic Pricing In Offline Retail | Intouch Insights

Traditional pricing is set either based on the cost of production or on the price that competitors are charging. This ancient method has been slow to shift into the new and fast paced online world that we live in today. Dynamic pricing is when a company changes their pricing to match demand and supply. Whether […]

Personalized marketing will be huge in 2019 | The Next Web

Personalized marketing will be huge in 2019 | The Next Web

What the industry predicted for 2018 2018 was heralded by many as the year when personalization would go mainstream, especially in retail. Salesforce analyzed the shopping activity of 150 million shoppers across millions of websites and identified personalized product recommendations as a key revenue driver in the industry. The assumption was that we’d see unique […]