OnDemand WTP Pricing Research

Tag: omnichannel retailing

Personalized marketing will be huge in 2019 | The Next Web

Personalized marketing will be huge in 2019 | The Next Web

What the industry predicted for 2018 2018 was heralded by many as the year when personalization would go mainstream, especially in retail. Salesforce analyzed the shopping activity of 150 million shoppers across millions of websites and identified personalized product recommendations as a key revenue driver in the industry. The assumption was that we’d see unique […]

How does AI affect dynamic retail pricing? | ITProPortal

How does AI affect dynamic retail pricing? | ITProPortal

Let’s look at the ways that AI and machine learning affect dynamic pricing in the retail industry and how this model differs from personalised pricing. Today’s consumers will be familiar with Uber’s ‘surge’ pricing at rush hour, increased electricity costs during peak usage periods or fluctuations in hotel room rates over the Christmas or summer […]

1 in 5 UK retailers think pricing strategy is unimportant | eCommerce News EU

1 in 5 UK retailers think pricing strategy is unimportant | eCommerce News EU

Pricing may be more important than ever before, but in the United Kingdom, many retailers  underestimate the importance of price and simply don’t monitor prices at all. And when they do, they are spending too much time on this. This can be concluded from research done by Omnia Retail. The company surveyed 150 retailers (34% pure […]

Should a Company Reveal Its Cost Structure to Customers? | UCLA Anderson School of Management

Should a Company Reveal Its Cost Structure to Customers? | UCLA Anderson School of Management

For brands these days, millennials are the 500-pound gorilla: They get what they want, and what they want is transparency — about a seller’s supply chains, business practices and environmental impacts. Companies are responding with increased openness with one big exception: their costs. When it comes to disclosing what they pay for raw materials, labor […]

U.S. Black Friday Sales See More Tradition, Less Frenzy | Seeking Alpha

U.S. Black Friday Sales See More Tradition, Less Frenzy | Seeking Alpha

U.S. consumers went out on Thursday, Nov. 22 – Thanksgiving evening – to shop for Black Friday deals, but it was not the same as previous years. A decade ago, shoppers rushed to the malls for doorbuster deals, and felt a sense of urgency to take advantage of the timely promotions before they disappeared. Today, […]

U.S. Shoppers Storm the Stores in Black Friday Frenzy | Bloomberg

U.S. Shoppers Storm the Stores in Black Friday Frenzy | Bloomberg

Shoppers across the U.S. poured into stores for Black Friday at the traditional kickoff of the holiday gift-giving season. Buoyed by a strong economy, spending is expected to surpass $1.1 trillion over the entire holiday period, according to a forecast from Deloitte. Here’s a glimpse of the retail frenzy. Read complete article here: U.S. Shoppers Storm the Stores in […]

Black Friday chaos around the world as frantic shoppers scramble for bargains | Mirror Online

Black Friday chaos around the world as frantic shoppers scramble for bargains | Mirror Online

Black Friday is one of the biggest shopping days of the year – and sometimes one of the most violent. With plenty of bargains up for grabs, shoppers can get impatient and even aggressive as they hit the high street. And this year is no different – with shocking scenes already starting to erupt in […]

87% of Black Friday prices aren’t the cheapest of the year, Which? reveals | Which?

87% of Black Friday prices aren’t the cheapest of the year, Which? reveals | Which?

That Black Friday discount may look like a good deal, but our year-long investigation has found that you could get a better bargain if you’re willing to wait. We tracked product prices for 12 months, and found that 87% were the same price or cheaper than their Black Friday price at other times of year. […]

Black Friday 2018 Ad Preview: Amazon’s Echo, Echo Dot, Fire HD, Kindle Deals | Forbes

Black Friday 2018 Ad Preview: Amazon’s Echo, Echo Dot, Fire HD, Kindle Deals | Forbes

Black Friday 2018’s competition is fierce this year and shipping is no exception. With Target putting on the pressure by offering extended free two-day shipping on all orders this holiday season including everything from it’s massive 47-page Black Friday ad scan, it was finally Amazon’s turn to react… Amazon’s Black Friday 2018 New, Improved Shipping […]

Use of personal data to ‘rip off’ online shoppers sparks inquiry | The Guardian

Use of personal data to ‘rip off’ online shoppers sparks inquiry | The Guardian

The government is launching an inquiry into the use of personal data to set individual prices for holidays, cars and household goods, amid rising fears of a consumer rip-off. The research, supported by the competition watchdog, will explore the prevalence of “dynamic pricing” based on information gathered about an individual, such as location, marital status, […]