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Tag: pay-what-you-want pricing

Panera Closes Last Pay-What-You-Can Restaurant in Boston | Eater

Panera Closes Last Pay-What-You-Can Restaurant in Boston | Eater

Nine years after introducing pay-what-you-can restaurants to several U.S. cities, Panera Bread is admitting defeat and closing down its last remaining non-profit Panera Cares location. The Massachusetts restaurant will shutter on February 15, according to Eater Boston. The chain opened its first donation-based community cafe in St. Louis, Missouri, in 2010. Under the model championed […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]

Pay-What-You-Want Cafes Evolve in Colorado | Denver, CO Patch

Pay-What-You-Want Cafes Evolve in Colorado | Denver, CO Patch

DENVER, CO — At some groundbreaking Colorado community cafes, guests from all walks of life eat a nourishing, organic meal at a price they can afford. Some guests give little extra, some give a recommended amount, and some volunteer their time in exchange for lunch. The non-profit Pay-What-You-Can cafe business model — with its epicenter […]

A pay-what-you-can grocery store is opening its doors in The Junction neighbourhood | CBC News

A pay-what-you-can grocery store is opening its doors in The Junction neighbourhood | CBC News

From soups and salads to baked goods and fresh produce, stocking up on organic produce can often mean paying top dollar. But a pay-what-you-can grocery store set to open its doors in west-end Toronto is changing that. Chef Jagger Gordon, founder of Feed It Forward, is opening up what might be Toronto’s first such store on 3324 Dundas St. W. […]

Pay what you want – a product pricing experiment | London Business School

Pay what you want – a product pricing experiment | London Business School

Pay what you want for blood tests “I had read an article about new types of pricing models and how they might influence companies, especially in the digital world,” explains Roche’s Jan Schreiber. And around the same time, I had a discussion with a colleague about a diagnostic product they wanted to launch in Germany, […]

When Does Pay What You Want Pricing Work? | Psychology Today

When Does Pay What You Want Pricing Work? | Psychology Today

I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple. Provide a good-quality product to customers, let them […]

An Argument Against “Pay What You Want” Pricing | Music Clout

An Argument Against “Pay What You Want” Pricing | Music Clout

Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of […]

The Port Douglas property where you can pick the price you pay | Domain

The Port Douglas property where you can pick the price you pay | Domain

A Port Douglas real estate agent has sent tongues wagging after implementing a unique pricing strategy in the hopes of renewing interest in a tropical North Queensland home. Grant Law, from Tony McGrath Real Estate Port Douglas, says a stalling market prompted him to move left field in order to kick-start enquiries again. Rather than continue to reduce […]

Theaters try new pricing scheme: Pay what you wish – after the show | Philly.com

Theaters try new pricing scheme: Pay what you wish – after the show | Philly.com

Seeking to entice new audiences and build interest in Philadelphia theater, the Azuka Theatre will hit the boards next season with an unusual ticket strategy. Visitors will pay what they wish – after seeing performances. Azuka is not alone in seeking a new way to bring people in. Theatre Horizon in Norristown will begin testing […]

Pay what you want | Xperiology

Pay what you want | Xperiology

It had worked. They had given the audience the entertainment first and then put the decision in their hands as to how much it had been worth, and it would appear that they were making a profit. The pay-what-you-want idea is not a new concept, the likes of Gordon Ramsay has used the method on […]