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Tag: pay-what-you-want pricing

When Does Pay What You Want Pricing Work? | Psychology Today

When Does Pay What You Want Pricing Work? | Psychology Today

I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple. Provide a good-quality product to customers, let them […]

An Argument Against “Pay What You Want” Pricing | Music Clout

An Argument Against “Pay What You Want” Pricing | Music Clout

Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of […]

The Port Douglas property where you can pick the price you pay | Domain

The Port Douglas property where you can pick the price you pay | Domain

A Port Douglas real estate agent has sent tongues wagging after implementing a unique pricing strategy in the hopes of renewing interest in a tropical North Queensland home. Grant Law, from Tony McGrath Real Estate Port Douglas, says a stalling market prompted him to move left field in order to kick-start enquiries again. Rather than continue to reduce […]

Theaters try new pricing scheme: Pay what you wish – after the show | Philly.com

Theaters try new pricing scheme: Pay what you wish – after the show | Philly.com

Seeking to entice new audiences and build interest in Philadelphia theater, the Azuka Theatre will hit the boards next season with an unusual ticket strategy. Visitors will pay what they wish – after seeing performances. Azuka is not alone in seeking a new way to bring people in. Theatre Horizon in Norristown will begin testing […]

Pay what you want | Xperiology

Pay what you want | Xperiology

It had worked. They had given the audience the entertainment first and then put the decision in their hands as to how much it had been worth, and it would appear that they were making a profit. The pay-what-you-want idea is not a new concept, the likes of Gordon Ramsay has used the method on […]

Pay-What-You-Want Pricing Often Backfires | Science of Us

Pay-What-You-Want Pricing Often Backfires | Science of Us

There are all sorts of after-Christmas sales to be found this week, but the one happening at Everlane has to be among the most unusual: The online store is inviting its shoppers to choose the price they want to pay. The popular Nubuck Street Shoe, for example, normally goes for $140, but should you purchase […]

Everlane’s pay-what-you-want sale | Business Insider

Everlane’s pay-what-you-want sale | Business Insider

Everlane’s latest sale lets shoppers select the price they wish to pay, Fashionista reports. In a choose-your-own adventure twist, shoppers are presented with three prices for each item on sale. For instance, the Slim Trouser(pictured right; originally $98) are available for $47, $56, or $89. But Everlane silently presents you with a moral quandary. The lowest […]

PWYW: A new pricing strategy – is it really new? | MarketExpress

PWYW: A new pricing strategy – is it really new? | MarketExpress

Pay what you want – PWYW – as it is called is a pricing strategy. It is a pricing model that lets customers decide how much they want to pay, including zero, for a particular good or service received. This technique is being labelled as ‘new’. But is it really new or is it the […]

British food recycling cafes go global in fight against waste | Yahoo News

British food recycling cafes go global in fight against waste | Yahoo News

Since the project began in December 2013, almost 200 tonnes of food has been “intercepted”, Smith said. View gallery A volunteer carries food in a Real Junk Food Project (RJFP) cafe in Brighton, southeast England, on  … Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 […]

Pay What You Want Can Be Used for Restaurant Prices | econlife.com

Pay What You Want Can Be Used for Restaurant Prices | econlife.com

Our Bottom Line: Price Mechanisms Because prices at restaurants relate to supply and demand, they provide information. On the supply side, we have firms that use price to make decisions about their land, labor, capital and profits. Meanwhile, on the demand side, price is a handy way to assess quality and and quantity. So, we can say that […]