OnDemand WTP Pricing Research

Tag: Paywall

High Price Poor Quality Death Spiral | Strategic Pricing Solutions

High Price Poor Quality Death Spiral | Strategic Pricing Solutions

For my daily news, I subscribe to the Wall Street Journal, Miami Herald, New York Times, Washington Post, and the Florida Times-Union.  Interestingly, I am likely to cancel the Times-Union soon because it charges the highest price and delivers the lowest quality.  It is an excellent example of a business that tries to save itself […]

Newspapers rethink paywalls as digital efforts sputter | Yahoo News

Newspapers rethink paywalls as digital efforts sputter | Yahoo News

Washington (AFP) – Paywalls were supposed to help rescue newspapers from the crisis of sinking print circulation as readers shifted to getting their news online. But with a few exceptions, they have failed to deliver much relief, prompting some news organizations to rethink their digital strategies. Newspapers in the English-speaking world ended paywalls some 69 […]

The first rule of pricing is: you do not talk about pricing — Fluxx Studio Notes | Medium

The first rule of pricing is: you do not talk about pricing — Fluxx Studio Notes | Medium

Prices are interesting because they inspire such strong emotions. Responding to price is hard-wired into our brains. When we see something expensive, we know immediately — without thinking — that it isn’t for us. That can trigger a whole range of powerful #feelings; envy, anger, admiration, disappointment, lust, disgust, hatred, excitement. It’s a potent brew. The opposite is also […]

Globe pricing strategy may be working | CommonWealth Magazine

Globe pricing strategy may be working | CommonWealth Magazine

The Boston Globe’s bold gamble to raise its digital subscription price by 74 percent may be working, reports Ken Doctor. When the story broke about the Globe’s price change in July, many were skeptical because the new rate was among the highest in the nation. The price rose from $3.99 a week to $6.93, or an […]

Pricing News Daily > 1/29/15

Pricing News Daily > 1/29/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Pricing News Daily > 7/10/14

Pricing News Daily > 7/10/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Uber’s Brilliant Strategy to Make Itself Too Big to Ban | WIRED Uber wants to grow as quickly it can, and right now, it’s chasing […]

New Yorker to Open Archives, Then Put Up Paywall |NYMag

New Yorker to Open Archives, Then Put Up Paywall |NYMag

The New York Times reports that beginning July 21, all new and archived New Yorker content will be free online as the magazine overhauls its website and rethinks its web strategy. After three months of offering unfettered access, the magazine will put up a “metered paywall,” using the data it will have collected to work […]

Pricing News Daily > 6/20/14

Pricing News Daily > 6/20/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines UPS to Use Dimensional Pricing for All Packages | Transport Topics UPS Inc. said it plans to begin using dimensional pricing to calculate rates for […]

Pricing News Daily > 6/12/14

Pricing News Daily > 6/12/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Your Sales Team is So Afraid of Price thesaleshunter.com – The argument of price preventing sales is simply bogus.  What it comes down to is […]

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

In the prequel to this article I described the pricing strategies of Apple and LinkedIn to explain how decoy pricing leads to a customer upgrading on choice.  In this article I will explain how as a seller one can take advantage of the decoy effect to book more profit. To begin with we have to […]