Tag: penetration pricing

Retailers are slashing prices and bumping online sales — and it could spell their own demise (AMZN) | Markets Insider

Retailers are slashing prices and bumping online sales — and it could spell their own demise (AMZN) | Markets Insider

Retailers, struggling with souring sales and the looming threat of Amazon, are trying to copy the ecommerce giant by offering steep discounts and focusing on online sales. That may just spell their own demise, said Keith Jelinek the managing director of Berkeley Research Group’s retail and consumer practice unit. While it may seem intuitive for retailers […]

Amazon’s Moves on Smart Speakers Spurs Price War | Investopedia

Amazon’s Moves on Smart Speakers Spurs Price War | Investopedia

Amazon.com Inc.’s (AMZN) has taken a low-cost strategy in the smart speaker market, slashing the prices on its Echo voice-activated speaker lineup and prompting its rivals to follow suit. That has resulted in steep declines in prices for the consumer electronics device, something that typically takes a decade to happen. Citing Consumer Intelligence Research Partners, The Wall […]

Swaziland-based chilli business finds export success | How We Made it in Africa

Swaziland-based chilli business finds export success | How We Made it in Africa

“From the beginning, we knew that we wanted to work with small farmers who can help us produce organic ingredients for our products,” says Claudia. “So while Guba wanted to improve food security in Swaziland, Black Mamba came on board to fulfil its second objective – which is to create market access and income for […]

Amazon bookstores offer peek into Whole Foods’ future | Fox Business

Amazon bookstores offer peek into Whole Foods’ future | Fox Business

The Seattle-based company launched its Amazon Books experiment about two years ago and has since used the locations to experiment with in-store pricing and selection. At its dozen stores in cities such as New York, Chicago and San Jose, Calif., prices aren’t marked. Instead, employees instruct shoppers to use their phones to scan a product […]

Bring on the 4K price war! Amazon slashes cost after iTunes move | Trusted Reviews

Bring on the 4K price war! Amazon slashes cost after iTunes move | Trusted Reviews

When Apple announced 4K movies were coming to iTunes earlier this month, it did so with an extremely pleasant surprise: Ultra HD movies would cost the same as their HD counterparts, while customers would also get free upgrades on previously purchased content. That move appears to have lit a fire under Amazon, with Jeff Bezos’ […]

The 7 pricing strategies every business owner has to know | Startups

The 7 pricing strategies every business owner has to know | Startups

“How much should I charge customers?” For any new business, answering this question and deciding a price point for your product or service is no easy feat. On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business […]

Understanding Penetration Pricing and Premium Pricing of your ebook on Amazon | Tiffany Writing

Understanding Penetration Pricing and Premium Pricing of your ebook on Amazon | Tiffany Writing

One of my daughters is a capable artist and headed to an undergraduate program in Medical Illustration soon. As an aside, she is getting smarter about posting her art to websites and beginning to think about how to charge for her work. I’ve recently had similar discussion with some other writers about how they price […]

Pricing Strategies: What Works Best For Your Business? | Repsly

Pricing Strategies: What Works Best For Your Business? | Repsly

Determining which of these pricing strategies will help you reach your pricing objectives requires serious consideration. A crucial aspect to examine is aligning price with value. You can’t sell a valuable product for a ridiculously low price and expect to make a profit. Similarly, no one will buy an overpriced product that they feel is […]

LG moves towards high end, energy-efficient ACs | The Economic Times

LG moves towards high end, energy-efficient ACs | The Economic Times

KOLKATA: LG Electronics India is exiting the regular split air-conditioners, which run on fixed speed compressors and account for almost 80% of the market, to focus on premium inverter split ACs. The move is driven by intense competition and as part of a global strategy to focus on more energy-efficient products, three senior industry executives […]

The Pricing Strategy Matrix | Mindtools.com

The Pricing Strategy Matrix | Mindtools.com

You’ve labored long and hard, developing and making your product. You did the research. You raised the funds. You worked tirelessly to build a strong, creative team, and now – finally – it’s ready to be launched. Just one question: how much do you think it’s worth? Setting a price for a product or service […]