SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Perceived Value

Boost profits with these 3 insights into pricing psychology | GrowthLab

Boost profits with these 3 insights into pricing psychology | GrowthLab

Con Dowler is an entrepreneurial nomad. He travels often, launching businesses wherever he lands. He and his business partner have opened bars, restaurants, and hostels in Spain, Argentina, and Guatemala — always on a shoestring budget so they can recoup their investments quickly. His typical approach is to spend a couple years luring in crowds, […]

Best schools add £18,600 to average house price | BBC News

Best schools add £18,600 to average house price | BBC News

Being near a good primary school adds £18,600 to the average house price in England, government research has found. A study by the Department for Education (DfE) has found prices are 8% higher near the best-performing primary schools and 6.8% higher near the best secondary schools. It said “selection by house price” was restricting access […]

Deadly Pricing Mistakes Most Real Estate Investors Make | REtipster.com

Deadly Pricing Mistakes Most Real Estate Investors Make | REtipster.com

Of all the “tricks” I know that can sell a property quickly, I’d say the most powerful tactic is to simply price your property right in the first place. It may sound like an obvious answer – but there is a lot more to this process than just picking the right number. Even when you […]

Zillow’s Economist Sees Housing Demand Slowing, But Pricing Growth Will Remain | The Registry

Zillow’s Economist Sees Housing Demand Slowing, But Pricing Growth Will Remain | The Registry

Speaking to a packed room at NAIOP’s monthly breakfast meeting Zillow’s Crystal Ball on Seattle Real Estate, held at the Four Seasons Hotel on Wednesday, Zillow’s senior economist, Dr. Skylar Olsen gave an enthusiastic and often playful presentation that answered some lingering questions about the Puget Sound’s housing market, speaking primarily on the renting and […]

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Getting customers to make a purchase is the ultimate goal of marketing. How to set prices to increase sales? Oftentimes new online merchants overfocus on such things such as the size of the font used to show the price. Research into consumer psychology offers some interesting insights into the most effective way to display prices. […]

Change the Way You Think About Pricing | The Strategic Agent

Change the Way You Think About Pricing | The Strategic Agent

You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly. Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings.  What do you think?” I respond by saying, “It’s over priced.” “No,” […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

How to Shut Down Seller’s Tired Pricing Excuses | The Strategic Agent

How to Shut Down Seller’s Tired Pricing Excuses | The Strategic Agent

Financial Consequences Include: There are so many stats on the problem of overpricing but I’m going to start with one from the National Association of REALTORS. Of houses that are on the market more than 17 weeks, 45% of the sellers took less than 90% of the asking price. This stat essentially confirms that the […]

Top 6 Myths About Pricing a Home For Sale | Max Real Estate Exposure

Top 6 Myths About Pricing a Home For Sale | Max Real Estate Exposure

We Just Need The Right Buyer “We just need to find the right buyer to sell our home for a great price.” Another misconception when it comes to the sale of a home. I am sure if I waited long enough dating a super model would be easy for me too. Fat chance! This myth […]

Sales Success Article: Right Price. Wrong Assumptions. | Engage Selling

Sales Success Article: Right Price. Wrong Assumptions. | Engage Selling

“What do I do when my customer says our price is too high and that they can get what I’m selling for less elsewhere?” I’ve been running sales workshops for over fifteen years and without fail, this question comes up in every session. In the most recent case, I had reps from two companies who […]