Tag: Perceived Value

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]

Bitcoin price WARNING: Bitcoin could be the biggest bubble EVER | Express.co.uk

Bitcoin price WARNING: Bitcoin could be the biggest bubble EVER | Express.co.uk

Bitcoin could be an even bigger bubble than tulip mania, the first recorded economic bubble, economist and author Jim Rickards has warned. Speaking to Business Insider, he said: “Personally, I’m very sceptical of bitcoin, I know where the price action is. It’s you know, going up about 10 percent a day at this point. “Although […]

The Luxury Trends Of 2018: Green Is The New Black, And More | Forbes

The Luxury Trends Of 2018: Green Is The New Black, And More | Forbes

A recommendation engine is in development that will machine-learn from other user habits and image databases to suggest outfit combinations and help plan new purchases. Luxury brands will need to adapt to selling to algorithm-driven systems as well as humans with implications for pricing strategy, marketing approach and more. … Green luxury Green is the […]

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Subway has tried a variety of campaigns from a variety of agencies in the past few years aimed at getting customers to stop thinking about its $5 Footlong sub sandwich. Now it’s shaving a penny off that abandoned price point and hyping the price in the hopes of getting people to think about visiting the […]

A few musings from 2017 that still hold good | GulfNews.com

A few musings from 2017 that still hold good | GulfNews.com

Aspirational real estate pricing My friend Jonathan Miller came up with this phrase three years ago and it continues to entertain. Listings for $25 million going for less than $10 million, or a $135 million listing selling for $100 million below the asking price! Before you mock the practice as egotistical stupidity — and surely […]

A Post-Christmas Carol | Strategic Pricing Solutions

A Post-Christmas Carol | Strategic Pricing Solutions

Customers are smart, they’re cagey and quick; They know their vendors can be like St. Nick. When quotas are missed in the first period or two, Gifts and discounts for customers old and new. “Hey Dasher, hey Dancer, hey Prancer and Vixen, It’s time for your sales team to be a blitzin’. Come to my […]

6 Possible Explanations Why Bitcoin And Cryptocurrency Prices Dropped So Low Yesterday | Forbes

6 Possible Explanations Why Bitcoin And Cryptocurrency Prices Dropped So Low Yesterday | Forbes

On Tuesday, Coinbase announced it would support buying, selling, and trading Bitcoin Cash (BCH) on its platform. Since the August fork, there has been major community in-fighting among the BCH and BTC camps regarding which is the “true” Bitcoin. Point being: energy is high around this discussion. Many have speculated that BCH would end up on Coinbase, […]

Bitcoin’s Price Drops Sending Panic In The Cryptocurrency Market | Tech Times

Bitcoin’s Price Drops Sending Panic In The Cryptocurrency Market | Tech Times

Bitcoin and other cryptocurrencies were on a magnificent wave of seemingly endless growth this past year. That run came to an end today as Bitcoin, Bitcoin Cash, Ethereum, Litecoin, and other major cryptocurrencies crashed today. Bitcoin’s price dropped 25 percent this week from a high of almost $20,000 to a low of below $12,000. Volatility […]

Bitcoins: Boom Or Bust? 10 Things Experts Said About The Cryptocurrency | NDTV

Bitcoins: Boom Or Bust? 10 Things Experts Said About The Cryptocurrency | NDTV

Bitcoin is probably planet’s most discussed asset class and currency of 2017. The massive volatility of prices that entailed swing of 20% to 30% in either direction in a time period that is as short as 24 hours is a testimony to bitcoin’s popularity and enigma. Though some countries have embraced it legally such as […]

Morgan Stanley on bitcoin: ‘the value would be 0’ | Business Insider

Morgan Stanley on bitcoin: ‘the value would be 0’ | Business Insider

Morgan Stanley analyst James Faucette and his team sent a research note to clients a few days ago suggesting that the real value of bitcoin might be … $0. That’s zero dollars. (Bitcoin stood at around $14,400 at the time of writing.) The paper (titled “Bitcoin decrypted”) did not give a price target for bitcoin. […]