OnDemand WTP Pricing Research

Tag: Perceived Value

Bitcoin Is Rocketing Higher–Here’s Why | Forbes

Bitcoin Is Rocketing Higher–Here’s Why | Forbes

Bitcoin has again shot past $4,000 per bitcoin, giving fresh hope to long-suffering investors who have been stuck in a bear market for over a year—the second weekend in a row the bitcoin price has rallied. The bitcoin price jumped from around $3,900 earlier today to over $4,100, according to the latest prices from Luxembourg-based […]

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Bitcoin below $3,000 would trigger a ‘blood bath’, says analyst | MarketWatch

Bitcoin below $3,000 would trigger a ‘blood bath’, says analyst | MarketWatch

What are analysts saying “For the past few weeks, we have not seen any significant movement in the bitcoin price. We are stuck in a price range of $3183 (17 December low) to $4234 (Dec. 24 high), as long as we are not breaking out of this range, there is nothing new,” wrote Naeem Aslam, […]

Customers stay loyal despite pricing concern | Insurance News

Customers stay loyal despite pricing concern | Insurance News

The vast majority of general insurance customers do not bother checking alternatives at renewal time, according to Roy Morgan research. This is despite “better premiums” being the main reason for switching or shopping around. Local insurers dispute assertions by consumer groups here and in the UK that loyal customers are often charged significantly more than […]

How the gap between value and price affects goodwill | Nathan Barry

How the gap between value and price affects goodwill | Nathan Barry

Think about the difference between the value you receive from a product and the price the company charges for it—often referred to as consumer surplus. A company with a low price that provides a minimal amount of value would look more like this: Customers are happy to pay because the value still exceeds the price. […]

Bitcoin Is Now Officially In Its Longest Bear Market Ever | CoinDesk

Bitcoin Is Now Officially In Its Longest Bear Market Ever | CoinDesk

Bitcoin has officially entered the longest stretch of declining prices in its 10-year history. The world’s oldest and most valuable cryptocurrency achieved an all-time high of $19,764 on Dec. 17, 2017 on the CoinDesk Bitcoin Price Index and has printed a series of lower price highs ever since, making February 2 (as per UTC time), the […]

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Want to Increase Revenues? Help Your Sales Team Sell On Value, Not Price | Inc.

Want to Increase Revenues? Help Your Sales Team Sell On Value, Not Price | Inc.

Salespeople, especially those who are unseasoned or just average, are afraid of rejection.  They think that to make a sale happen, they need to be loved–and just like my 4 year-old who offers up anything and everything including “being my best friend” when he wants to win an argument–they offer the sun, the moon, and […]

Why the Blockchain and Crypto Industry Needs to Forget Price Predictions | Coin Central

Why the Blockchain and Crypto Industry Needs to Forget Price Predictions | Coin Central

“We are tired of people asking us about target prices.” This was Tom Lee towards the end of 2018., the co-founder of Fundstrat Global Advisors and one of the most prominent cryptocurrency price analysts. He famously predicted Bitcoin would end 2018 at $25,000. Despite Lee’s claim to fame being his ability to predict stocks and […]