Tag: Perceived Value

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

Yachting the French Riviera carries connotations of Champagne-fueled deck parties, zipping around the turquoise sea on jet skis, and having a crew to spray your sun-dappled face with Evian mist—all for the bare-minimum price of $10,000 per week. … Sort of like Bolt Bus or MegaBus, Float is built on the principle of dynamic pricing: […]

Customer Value: The Price of Paradise | Strategic Pricing Solutions

Customer Value: The Price of Paradise | Strategic Pricing Solutions

Earlier this year, my wife and I moved to Florida.  With year-round nice weather, palm trees and white sandy beaches, it seems like Paradise.  Last week Hurricane Irma came through and reminded us of the true price of paradise.  It also reminded me that buyers make trade-offs in every purchase decision, and your pricing strategies […]

Best Buy’s Secrets for Thriving in the Amazon Age | The New York Times

Best Buy’s Secrets for Thriving in the Amazon Age | The New York Times

Happy-looking people were huddled around tables filled with the latest gadgets from Microsoft and Apple. The video game aisle was bustling. Blue-shirted employees were helping a customer pick from a glowing wall of flat-screen TVs. There was a line — a line! — at the checkout counter. Many people, myself included, assumed that the entire […]

Local home prices still struggling to recover from housing crash | bakersfield.com

Local home prices still struggling to recover from housing crash | bakersfield.com

There’s no question that when the real estate bubble burst in 2007 and home prices throughout much of the nation crashed, millions of family homes lost billions of dollars in value. The Great Recession soon followed. Not only have home prices in Bakersfield not fully recovered from the declines suffered during that national crisis, Bakersfield […]

Is pricing a piece of cake or are you risking a soggy bottom line? | The Drum

Is pricing a piece of cake or are you risking a soggy bottom line? | The Drum

Generating profit is a pretty straightforward recipe – the key ingredients of profit, as we know, are price, volume and cost. Sadly, while the recipe is quite simple, putting the right amount of each ingredient into your mixing bowl is usually where the problems creep in and can leave you with a soggy bottom line. […]

Why good real estate agents are becoming indispensable | BizWest

Why good real estate agents are becoming indispensable | BizWest

Sellers Faster Sales.  There have been several studies that demonstrate sellers who use an agent to sell their home sell it faster, on average, than those who choose to sell by themselves. In many cases, this can be a very valuable benefit (for example, if your job requires you to move). Higher Net Proceeds. A […]

What Does It Take To See Gentrification Before It Happens? | NPR

What Does It Take To See Gentrification Before It Happens? | NPR

Big data is a shorthand term for the insane amounts of information being generated by human beings in our digital world. From cellphones to credit card transactions to social media, we are all leaving digital contrails of almost all of our activity in the world. Learning how to harvest and analyze these digital traces en […]

New app solves local dining debate with luck | Newark Post

New app solves local dining debate with luck | Newark Post

Cherian Thomas could notice a trend on the horizon: dynamic pricing was helping some of the internet age’s biggest companies swallow up market share. But he was troubled when some of those best practices weren’t being applied to one of the most common choices that customers make: where to eat. “When you look at Priceline, […]

Farmers Insurance asks court to block state review of auto rates and a possible refund order | LA Times

Farmers Insurance asks court to block state review of auto rates and a possible refund order | LA Times

The roots of the Farmers case are quite different, but ultimately involve the issue of whether the commissioner can order a retroactive rate cut or otherwise tinker with already approved rates. The case started with a 2015 lawsuit brought by Farmers customers who alleged that the company had been illegally charging some customers more than […]

What Is Value Range Pricing in Real Estate? | realtor.com®

What Is Value Range Pricing in Real Estate? | realtor.com®

What is value range pricing in real estate? It’s when home sellers, rather than listing their home at a certain price, put up a range instead. For instance, rather than listing a home for $500,000, the ad will indicate that the sellers are looking for offers in the vicinity of $475,000 to $525,000. Also known as variable range pricing, or VRP, this type […]