OnDemand WTP Pricing Research

Tag: Perceived Value

My Value Pricing Journey | Accounting WEB

My Value Pricing Journey | Accounting WEB

For the next few posts, I am going to write about my journey towards Value Pricing. After hearing about it for years, I have decided to fully adopt this highly recommended strategy. Such dramatic change is unsuitable for jumping in feet first, careful planning is required. Keeping that in mind, I decided to interview a colleague […]

Webinar: Successful Price Increases using Market Insights | PriceBeam

Webinar: Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well […]

Bitcoin Hits Its Highest Price of 2019 | Fortune

Bitcoin Hits Its Highest Price of 2019 | Fortune

Bitcoin climbed to a fresh 2019 high, approaching the $6,000 level for the first time since November on most cryptocurrency exchanges. The largest digital coin advanced as much as 4.7 percent to $5,961, according to Bloomberg composite pricing. Most of the other highly-traded tokens also pushed higher. The world’s most-followed cryptocurrency has been drawing attention […]

Adobe Is Screwing With Its Cheapest Software Plan In the Scummiest Way | GIZMODO

Adobe Is Screwing With Its Cheapest Software Plan In the Scummiest Way | GIZMODO

When Adobe switched from a flat price for its software products and updates to a subscription model a few years ago, many worried it could be used to discreetly introduce dramatic price increases down the road. Adobe claimed this wouldn’t be the case, but this week some users discovered that the cheapest Creative Cloud subscription […]

Why Luxury Home Pricing Is Critical When Listing For Sale | MortgageRealty

Why Luxury Home Pricing Is Critical When Listing For Sale | MortgageRealty

Luxury homes have an even higher standard when it comes to getting sold since the marketplace of buyers is already smaller than it is for non-luxury homes. With fewer buyers that means luxury home sellers need to be on top of their game when it comes to presenting the home for sale. Pricing is one […]

Adobe’s $10 Photography Plan Gone from Site: Cheapest is $20/Month | PetaPixel

Adobe’s $10 Photography Plan Gone from Site: Cheapest is $20/Month | PetaPixel

If you subscribe to Adobe Creative Cloud for Photoshop and Lightroom via the $10 per month Photography Plan, there may be some pain coming to your wallet. Many customers no longer see the $10/month plan on Adobe’s site — the cheapest plan is listed is $20/month. Adobe first offered a $10/month Creative Cloud bundle of […]

Portland Timbers, Thorns freeze concession prices and add ‘park pricing’ for some games | Pro Soccer USA

Portland Timbers, Thorns freeze concession prices and add ‘park pricing’ for some games | Pro Soccer USA

The Portland Timbers are the latest club in Major League Soccer to embrace lower concession prices in a bid to boost the game-day experience. The club has announced plans to offer “park pricing” for some midweek games, which includes $2 hot dogs, $2 nachos and $5 Coors Light. The lower prices will be available during […]

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services. This on-demand webinar covers: Common challenges when creating new products or services How pricing should play a more prominent role in the innovation process The various steps […]

The Upside of Bitcoin’s Upside (It’s Not What You Think) | CoinDesk

The Upside of Bitcoin’s Upside (It’s Not What You Think) | CoinDesk

The rally last week in cryptocurrency prices sent tremors of excitement through the mainstream press – is bitcoin “doing its thing” again? Could we be on the verge of a breakout? These reports attract clicks and eyeballs, so I understand why they are run – but their breathless fascination with price volatility and potential profits […]

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

The Masters Tournament is one of the most prestigious events in sports Opens a New Window. , but fans who paid top dollar for entry badges can look forward to dirt-cheap prices at Augusta National Golf Club’s famous concessions stands Opens a New Window. . The Masters menu features traditional items such as pimento cheese […]