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Tag: performance-based pricing

Novartis price dilemma over $21,000 drug | The Austrailian

Novartis price dilemma over $21,000 drug | The Austrailian

Novartis recently discovered that a drug it sells for a group of very rare diseases could be used to treat a much more common ailment. There is just one problem: its $US16,000-per-dose ($A21,000) price tag. The drug, called ACZ885, is already sold under the brand name Ilaris for certain rare inflammatory disorders affecting a very […]

Media agencies are tweaking their pricing models to win big clients | Digiday

Media agencies are tweaking their pricing models to win big clients | Digiday

Most agencies (both media and creative) price their service on a fee basis. They estimate the number of people it will take to manage an account and then charge their client the retail cost (salary + overhead + margin). Agencies typically ask for a margin of 20 percent, but often clients will either negotiate that […]

What to Know Before You Sign a Payment-by-Results Contract | Harvard Business Review

What to Know Before You Sign a Payment-by-Results Contract | Harvard Business Review

Paying for results is in vogue. The concept is fairly straightforward: The parties define the result up front, agree on a baseline, work out how confident the organization is in delivering the result, and then specify the expectation and payment in the contract. The idea isn’t new — it’s well established in online advertising, for […]

Performance pricing fails to catch on in influencer marketing | Digiday

Performance pricing fails to catch on in influencer marketing | Digiday

Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns. This experiment over-delivered on the […]

Finance Transformation | Capgemini

Finance Transformation | Capgemini

Adopting the wrong pricing model can cause a lot of problems, such as poor business decisions, excessive capital expenditure or reduced working capital. There is now more flexibility than ever in how products and services are priced, and this is another area where digital technology can help to transform businesses. The right KPIs and pricing […]

Performance-based pricing is coming to influencer marketing | Digiday

Performance-based pricing is coming to influencer marketing | Digiday

Compensation in influencer marketing is a thorny problem. There is no established industry-wide norm, which some influencers benefited from early on by commanding huge fees. Often, the number of subscribers an influencer has means they can charge more. Recently, though, agencies have been developing more nuanced metrics for paying influencers based on engagement. Brands, led by agencies and influencers, are coming around to […]

What’s Your Pricing Mindset? | Jill Celeste | Marketing Coach

What’s Your Pricing Mindset? | Jill Celeste | Marketing Coach

Price base on the results you give Most entrepreneurs, especially at the beginning of their businesses, have a tendency to want to charge low because they think, “I’m just new. Therefore, I can’t charge a high price or I can’t charge what I really think I’m worth.” This is the first mindset problem you need […]

How Can an Agency Implement a Performance-Based Pricing Model? | Jason Swenk

How Can an Agency Implement a Performance-Based Pricing Model? | Jason Swenk

What are the benefits of performance-based pricing? Tom compared his business model to a the trojan horse story. On the outside it appears his agency takes on all the risk and fronts all the costs. In reality, they’ve got a killer process for qualifying their leads, they’re very picky with who they’ll work with and […]

One-of-a-Kind ROI Pricing | MobilSense

One-of-a-Kind ROI Pricing | MobilSense

Return on Investment (ROI) is a key financial metric for any company expenditure. In practically every case, the ROI is based on projections and assumptions. Rarely will you know with certainty at the time of investment what your ROI will actually be. One model familiar to telecom expense managers which attempts to remove ROI uncertainty […]

Novartis Heart Failure Drug Gets Performance-based Pricing | Drug Discovery & Development

Novartis Heart Failure Drug Gets Performance-based Pricing | Drug Discovery & Development

Cigna would give payments to Novartis based on how well the drug improves the health of patients covered under the company, writes Reuters. Aetna sent an emailed statement to the publication saying it signed a value-based agreement with the Swiss drugmaker giant to give payments based on the drug’s ability to replicate the results it […]