OnDemand WTP Pricing Research

Tag: Personalised Pricing

Pricing News Daily > 3/26/15

Pricing News Daily > 3/26/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s […]

Pricing News Daily > 3/25/15

Pricing News Daily > 3/25/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and […]

Will Personalised Pricing Take E-Commerce Back to the Bazaar? | The Business of Fashion

Will Personalised Pricing Take E-Commerce Back to the Bazaar? | The Business of Fashion

Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing. LONDON, United Kingdom — Personalised pricing is as old as commerce itself. A market stall owner sizes up a prospective customer based on a wide range of signals — such as […]

Merge loyalty and pricing to drive direct hotel bookings | Tnooz

Merge loyalty and pricing to drive direct hotel bookings | Tnooz

Hotels could take this one step further and always offer better rates to every customer logging in with a loyalty account, even if it’s their first stay with the brand. Lower tiers of known customer could receive a modest discount to the public best available rate, whether that be 10%, $10 or $1 less, because […]

Pricing: The Forgotten Strategic Lever | Ericsson

Pricing: The Forgotten Strategic Lever | Ericsson

Pricing innovation can impact a telecom operator’s bottom line much more dramatically than any other component in the marketing mix. But it remains little used throughout the industry. However, technological advances are available that can potentially change that reality, and help operators use pricing to realize financial returns that match the true value of their […]

Special ‘offers’ create seesaw effect | Dale Furtwengler

Special ‘offers’ create seesaw effect | Dale Furtwengler

A well-known web hosting service says that if I complete a customer survey I’ll receive 15% off my next purchase.  When I attempt to claim my discount I discover that it applies to purchases in excess of the amount I intend to spend.  What would your reaction be? My initial reaction to any special offer […]

Pricing News Daily > 8/21/14

Pricing News Daily > 8/21/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Are We Ready for Persona Based Pricing? | Get Smart Content

Are We Ready for Persona Based Pricing? | Get Smart Content

What is Persona Based Pricing? Persona based pricing, sometimes called dynamic pricing, is the practice of changing the price displayed on a website based on information known about the visitor.  Variable pricing is nothing new.  For decades brick and mortar stores have priced products differently in different zip codes or regions of the country.  Sports […]

This Week in Pricing > 4/26/14

This Week in Pricing > 4/26/14

Top Headlines Moore’s law gives way to Bezos’s law | gigaom­.com Is there such thing as fair price? | knowledge­.insead.edu Want a better “best and final” price? Then start high. | corporatevisions­.com Big Data and personalised pricing: consider yourself gamed | theconversation­.com How To Pitch To Buyers Who Only Want To Talk About Price | […]

Pricing News Daily > 4/22/14

Pricing News Daily > 4/22/14

Top Headlines Big Data and personalised pricing: consider yourself gamed | theconversation.com The Dawn Of Cloud 2.0 And Why Google Started A Price War | TechCrunch How To Pitch To Buyers Who Only Want To Talk About Price | Salesforce Blog Has Healthcare Embraced A Hit-And-Run Pricing Strategy? | Forbes Which Teams Did The Best […]