Tag: Personalized Pricing

Personalised pricing online retailers’ newest ploy | The Austrailian

Personalised pricing online retailers’ newest ploy | The Austrailian

If the key to getting the best price is not showing the seller how keen you are, not revealing how much you can really afford and not caring if you seem like a tightwad, you’ve just lost the advantage. Online businesses don’t want you to know it, but they are using artificial intelligence to design […]

Kroger’s analytics and personalized pricing keep it a step ahead of its competitors | Food Dive

Kroger’s analytics and personalized pricing keep it a step ahead of its competitors | Food Dive

Coupled with price-cutting initiatives, Kroger’s focus on personalized pricing through e-coupons and mobile app offers — Best Customer Bonuses and Free Friday Downloads among others — helps keep it price-competitive against Walmart and a host of value retailers like dollar stores as well as Aldi and Lidl. The personalized deals also strongly resonate with shoppers […]

Elegant Hotels Group reviews pricing strategy after fall in pound | The Times

Elegant Hotels Group reviews pricing strategy after fall in pound | The Times

Elegant Hotels Group, the Caribbean hotel operator, said it had reviewed its pricing strategy in response to the slump in the value of the pound. It said that rates had been discounted on “a targeted and tactical basis” at some of its hotels in an attempt to drive up room occupancy, although prices at The […]

Surge pricing goes universal: some effects | Nouslife

Surge pricing goes universal: some effects | Nouslife

Downsides not mentioned: this would blow a hole in rpi calculations and render difficult or impossible inflation calculations and thus problematise things like index-linked pensions or other payments relying on rpi systems (note the comment in the article “Increasingly, there is no such thing as a fixed price from which sale items deviate”). There’s an […]

Dynamic Pricing: When Should Retailers Bother? | Forbes

Dynamic Pricing: When Should Retailers Bother? | Forbes

Before I get started on answering the question about whether retailers should bother with dynamic pricing, let’s first define what it really is. Dynamic pricing is the act of changing a price multiple times throughout the day or week. There is some expectation that the frequency of price changes is unusually high relative to how […]

Opinion: Putting dynamic pricing back on the shelf | Retail Week

Opinion: Putting dynamic pricing back on the shelf | Retail Week

Reactive pricing Improvements in technology are providing the opportunity to experiment with in-store dynamic pricing initiatives, following the lead of online retailers like Amazon and eBay, who flex pricing in response to demand and supply. Could digital display allow food retailers to experiment with the same concept for perishable goods? In a supremely competitive environment, […]

How Should Your Hotel Website Display Pricing? | Net Affinity Blog

How Should Your Hotel Website Display Pricing? | Net Affinity Blog

We found that on desktop, hotels using total stay pricing from start to finish beat the lowest converting method of per person pricing by 74%. Hotels using any total pricing method convert at a 20% higher conversion rate than those using a per person pricing method. So, use a total pricing method rather than a per person one, and see how […]

Does Disneyland Provide A Guide To The Future Of Personalized Medicine? | Forbes

Does Disneyland Provide A Guide To The Future Of Personalized Medicine? | Forbes

Disneyland and other amusement parks often charge a high entrance price at the gate but low prices (or nothing at all) for the rides inside. In healthcare, personalized medicines often have the same two-part pricing: companion diagnostic tests are the gate, and  drug therapies are the rides. Unlike at Disneyland, however, ownership of the gate […]

Swiss supermarket introduces personal pricing; the more you buy lesser discount you get | Retail Magazine

Swiss supermarket introduces personal pricing; the more you buy lesser discount you get | Retail Magazine

The idea is to encourage people who only occasionally buy something, whether it’s a bar of chocolate or mouthwash, to buy it regularly by giving them a discount on their next purchase. Market experts estimate that the system can earn a growth of revenue of around 8%. Dynamic prices are nothing new in supermarkets, which […]

Three in four shoppers expect to do most of their shopping online in a decade | InternetRetailing

Three in four shoppers expect to do most of their shopping online in a decade | InternetRetailing

Three in four (75%) shoppers think they’ll do most of their shopping online in a decade, according to research. By then, finds a study from Savvy Marketing, commissioned by BBC Radio 4, 60% believe the high street will not exist as it does today – with more than 80% of the 1,000 shoppers who were questioned […]