OnDemand WTP Pricing Research

Tag: Personalized Pricing

Ellie Mae extends pricing and lock integration with Optimal Blue | MPA

Ellie Mae extends pricing and lock integration with Optimal Blue | MPA

Ellie Mae has extended its integration with Optimal Blue to improve its Encompass LO Connect. With the expanded integration, loan officers can digitally quote appropriate financing options based on the borrower’s unique mortgage loan scenario. “More than 80% of top loan producers say digital mortgage technology is key to their company’s future growth,” Ellie Mae […]

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Car rental companies Hertz and Avis have been investing in technology and alternative services to weather the advent of ridehailing apps. Although the efforts are still in early stages, they show signs of growing success. The Hertz Corporation posted solid results Wednesday for the second quarter of 2019, driven by increased pricing from its three […]

Airfare and Hotel Prices Will Stabilize in 2020, Study Says | Travel Market Report

Airfare and Hotel Prices Will Stabilize in 2020, Study Says | Travel Market Report

After a year of rising airfares and hotel rates, travel industry pricing will level off next year, according to a report conducted by CWT (formerly Carlson Wagonlit Travel) and the Global Business Travel Association. “We believe that prices are set to slow down in 2020,” Christophe Renard, vice president of CWT Solutions, said at a […]

Who wins and who loses when airlines form alliances? | Futurity

Who wins and who loses when airlines form alliances? | Futurity

Passengers who combine two aligned carriers when making an overseas trip will see savings—but those traveling nonstop between international hubs may face higher costs due to lost competition from alliances, a new study shows. “On the pricing side, alliances have both an upside and a downside,” says lead author, Jan Brueckner, professor of economics at […]

Have Mergers Created Monopoly Power in the Airline Industry? | View from the Wing

Have Mergers Created Monopoly Power in the Airline Industry? | View from the Wing

While there’s certainly been consolidation in the airline industry as America West acquired US Airways and then American; Delta acquired Northwest; Continental acquired United; Southwest acquired AirTran and Alaska Airlines acquired Virgin America this hasn’t led to higher prices for consumers. Government should remove barriers to competition, but it’s a stretch to suggest that the […]

The price of personalisation | ING Think

The price of personalisation | ING Think

Personalised recommendations offered by subscription services are a tool to keep people coming back for more, but the price attached isn’t simply a recurring fee. It’s a handover of data, and attachment issues Subscription-based services have grown in popularity, as much as 100% between 2012 and 2017, according to a 2018 McKinsey survey. Regardless of whether […]

Travel Industry Leverages AI in Most Entrancing Ways for Advanced Customer Experience | Analytics Insight

Travel Industry Leverages AI in Most Entrancing Ways for Advanced Customer Experience | Analytics Insight

The adoption of new-age technologies such as Big Data, Analytics, AI, Machine Learning and others, has accelerated the growth of travel sales at digital plethora in the past few years. Out of all the technologies, big data and machine learning play a significantly important role in driving success to the business. Reportedly, in 2016 alone, […]

4 ways to rethink airline RM in a personalised world | EyeforTravel

4 ways to rethink airline RM in a personalised world | EyeforTravel

Travel suppliers were early adopters of analytical tools for demand forecasting and pricing, but the drive to personalisation is making RM work harder. Tom Bacon explains Revenue management (RM) has certainly always been highly quantitative – requiring unique statistical and business-analytical skills to optimise use of sophisticated systems. Today, however, personalisation drives RM to ever-higher […]

Detroit music festival sets ticket prices based on race | Washington Examiner

Detroit music festival sets ticket prices based on race | Washington Examiner

The AfroFuture music and arts festival in Detroit is facing controversy after ticket sales began to use different pricing for people based on the color of their skin. The pricing offers lower rates for tickets purchased by “people of color” than it does for “non-people of color.” Early bird tickets for “POC” are $10 and […]

Why dynamic pricing will transform travel distribution | EyeforTravel

Why dynamic pricing will transform travel distribution | EyeforTravel

Smarter pricing structures will allow travel brands to create more relevant prices for their customers, boosting revenue and loyalty, finds a new report Pricing within the travel industry is evolving to match consumers and what they are willing to pay far more accurately as a result of a better understanding of impacting variables and more […]