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Tag: Personalized Pricing

Dynamic Pricing: When Should Retailers Bother? | Forbes

Dynamic Pricing: When Should Retailers Bother? | Forbes

Before I get started on answering the question about whether retailers should bother with dynamic pricing, let’s first define what it really is. Dynamic pricing is the act of changing a price multiple times throughout the day or week. There is some expectation that the frequency of price changes is unusually high relative to how […]

Opinion: Putting dynamic pricing back on the shelf | Retail Week

Opinion: Putting dynamic pricing back on the shelf | Retail Week

Reactive pricing Improvements in technology are providing the opportunity to experiment with in-store dynamic pricing initiatives, following the lead of online retailers like Amazon and eBay, who flex pricing in response to demand and supply. Could digital display allow food retailers to experiment with the same concept for perishable goods? In a supremely competitive environment, […]

How Should Your Hotel Website Display Pricing? | Net Affinity Blog

How Should Your Hotel Website Display Pricing? | Net Affinity Blog

We found that on desktop, hotels using total stay pricing from start to finish beat the lowest converting method of per person pricing by 74%. Hotels using any total pricing method convert at a 20% higher conversion rate than those using a per person pricing method. So, use a total pricing method rather than a per person one, and see how […]

Does Disneyland Provide A Guide To The Future Of Personalized Medicine? | Forbes

Does Disneyland Provide A Guide To The Future Of Personalized Medicine? | Forbes

Disneyland and other amusement parks often charge a high entrance price at the gate but low prices (or nothing at all) for the rides inside. In healthcare, personalized medicines often have the same two-part pricing: companion diagnostic tests are the gate, and  drug therapies are the rides. Unlike at Disneyland, however, ownership of the gate […]

Swiss supermarket introduces personal pricing; the more you buy lesser discount you get | Retail Magazine

Swiss supermarket introduces personal pricing; the more you buy lesser discount you get | Retail Magazine

The idea is to encourage people who only occasionally buy something, whether it’s a bar of chocolate or mouthwash, to buy it regularly by giving them a discount on their next purchase. Market experts estimate that the system can earn a growth of revenue of around 8%. Dynamic prices are nothing new in supermarkets, which […]

Three in four shoppers expect to do most of their shopping online in a decade | InternetRetailing

Three in four shoppers expect to do most of their shopping online in a decade | InternetRetailing

Three in four (75%) shoppers think they’ll do most of their shopping online in a decade, according to research. By then, finds a study from Savvy Marketing, commissioned by BBC Radio 4, 60% believe the high street will not exist as it does today – with more than 80% of the 1,000 shoppers who were questioned […]

Are Travel Agents Launching A New Era in A La Carte Airline Pricing? | TravelPulse

Are Travel Agents Launching A New Era in A La Carte Airline Pricing? | TravelPulse

The huge increase in sales of ancillary products paints another kind of picture, however. Airlines have become fond of earning additional revenue from fees, surcharges and various forms of upgrades. They now have the technology and the transaction infrastructure that will allow travel agents and other third parties to sell these extras on their behalf. This […]

Legacy Airlines Change Pricing Rules To Boost Fares on Multi-City Tickets | Skift

Legacy Airlines Change Pricing Rules To Boost Fares on Multi-City Tickets | Skift

The three largest U.S. airlines have changed the way they price multi-city trips, forcing those who book such itineraries to pay hundreds of extra dollars in airfare. Most fliers buy simple roundtrip tickets and won’t be affected. But travelers visiting several cities on one trip, especially those flying for business, are seeing airfares six or […]

How retailers use ‘dynamic pricing’ to get you to pay more | CSMonitor.com

How retailers use ‘dynamic pricing’ to get you to pay more | CSMonitor.com

Shopping online is convenient, easy and fun. But as with all good things, there’s dark side to the world of online commerce. Whether you know it or not, your favorite sites are probably using pricing algorithms that change the cost of an item based on things like your browser history and your location. This is called dynamic pricing, […]

Targeted pricing online | CHOICE

Targeted pricing online | CHOICE

Early experimentation with variable pricing Companies have for some time been experimenting with different pricing techniques to see what consumers will and won’t tolerate, says Bernasek. Amazon In 2000, Amazon.com admitted to testing how pricing 68 DVD titles differently for different customers would affect sales. It claimed in a company statement that the discounts weren’t […]