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Tag: Philip Morris

Pricing News Daily > 8/4/14

Pricing News Daily > 8/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Be Bold -It’s Time For Price Increases | Strategic Pricing

Be Bold -It’s Time For Price Increases | Strategic Pricing

We are seeing more and more evidence that prices are increasing in a number of markets, so if you are refining your pricing strategies and plans for 2015, be bold.  Don’t wait until everyone else has raised their prices.  Be confident and take the lead in raising your prices.  Most markets appear ready for it. […]

Pricing News Daily > 6/19/14

Pricing News Daily > 6/19/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Is Your Price High Enough? | The Sales Hunter Far too many companies are afraid of what might happen if they raise their prices. The […]

Should You Launch a Fighter Brand? | Harvard Business Review

Should You Launch a Fighter Brand? | Harvard Business Review

Managers contemplating a new product launch during the prosperous early years of the twenty-first century typically looked only in one direction: up. Thanks to consumers’ rising incomes and apparently insatiable desire for superior quality, the era began with a focus on “premiumization,” “trading up,” and “luxury for the masses.” But times change. Economic strains are […]