OnDemand WTP Pricing Research

Tag: Photography Pricing

Maternity Photography Pricing Advice to Maximize Revenue | SLR Lounge

Maternity Photography Pricing Advice to Maximize Revenue | SLR Lounge

Pricing is always a tricky topic in photography, more art than science with no definitive, one-size-fits-all approach. Pricing too low might get clients in the door but might lead to low margins. Pricing too high can increase margins but limit your number of bookings. So how much should you charge for maternity photography? To help, […]

Photography Marketing: The pricing conversation | Photofocus

Photography Marketing: The pricing conversation | Photofocus

I’ve heard it too many times. Nightmare stories around pricing — a client understood this, we never talked about that and on and on. While pricing is often hard to talk about with clients, it really shouldn’t be. When everything is clear, it either works for them, or it doesn’t. Here’s how to avoid that […]

Stop Lowering Your Prices and Start Increasing Value | Fstoppers

Stop Lowering Your Prices and Start Increasing Value | Fstoppers

Pricing was the area of professional photography I struggled with the most in the early years. However, it was far too recently that I realized I had a fundamental error in my approach to pricing and value. I’ve always been completely open about my naivety towards business when I first jumped in to full-time photography. I […]

The Benefits of Posting My Prices for On-Location Corporate Headshots | PetaPixel

The Benefits of Posting My Prices for On-Location Corporate Headshots | PetaPixel

Posting my rates was beneficial for several reasons, and I wanted to share my experience. It was helpful in raising my rates and having confidence in my rates. It Established My Rates in My Mind It can be a little bit of a leap to post your on-location rates for corporate headshots. It’s intimidating. Other […]

How Much Should You Charge? Don’t Make This Pricing Mistake [Video] | Fstoppers

How Much Should You Charge? Don’t Make This Pricing Mistake [Video] | Fstoppers

When you make the big leap of faith and decide to turn your passion for photography into a business, one of the most difficult tasks is working out how much to charge for your services. Whatever it is, you should never make this mistake. Whether you’re selling prints, your time, your photography expertise, your post-production […]

Pricing Your Work and Keeping Track of All Aspects of Your Production | Fstoppers

Pricing Your Work and Keeping Track of All Aspects of Your Production | Fstoppers

Chris Hau, a photographer and videographer based out of Ontario, Canada, and his business partner, Lizzie, have created a video trying to explain in their own opinion on how to price your photography. They brought up many good points such as breaking down each individual task of a project into an Excel worksheet to calculate […]

Getting Started With Pricing Your Photography Services | Fstoppers

Getting Started With Pricing Your Photography Services | Fstoppers

Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help […]

Stop Giving Free Photography Services to Friends and Family | Fstoppers

Stop Giving Free Photography Services to Friends and Family | Fstoppers

Photography is a commodity; It’s not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent […]

Stop Including Engagement Sessions in Your Wedding Packages | Fstoppers

Stop Including Engagement Sessions in Your Wedding Packages | Fstoppers

You Can Price Your Packages Lower One effective strategy of pricing wedding packages is keep your starting prices low, and promote additional sales by communicating the value of various optional add-ons during the initial consultation. For example, instead of offering a $3,000 wedding package that includes an engagement session, you could offer the service for […]

My Universal Pricing Strategy for Commercial and Non-Commercial Photography | Fstoppers

My Universal Pricing Strategy for Commercial and Non-Commercial Photography | Fstoppers

Pricing has always been a subject of interest for photographers. Whether you practice high-end commercial photography or you take beautiful family portraits, understanding and determining a just pricing strategy for you and the client is very important. When I started I didn’t have an idea how to put a price on my work. I began […]