Tag: Photography Pricing

Stop Giving Free Photography Services to Friends and Family | Fstoppers

Stop Giving Free Photography Services to Friends and Family | Fstoppers

Photography is a commodity; It’s not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent […]

Stop Including Engagement Sessions in Your Wedding Packages | Fstoppers

Stop Including Engagement Sessions in Your Wedding Packages | Fstoppers

You Can Price Your Packages Lower One effective strategy of pricing wedding packages is keep your starting prices low, and promote additional sales by communicating the value of various optional add-ons during the initial consultation. For example, instead of offering a $3,000 wedding package that includes an engagement session, you could offer the service for […]

My Universal Pricing Strategy for Commercial and Non-Commercial Photography | Fstoppers

My Universal Pricing Strategy for Commercial and Non-Commercial Photography | Fstoppers

Pricing has always been a subject of interest for photographers. Whether you practice high-end commercial photography or you take beautiful family portraits, understanding and determining a just pricing strategy for you and the client is very important. When I started I didn’t have an idea how to put a price on my work. I began […]

Should you include prices on your photography website | Tea Break Tog

Should you include prices on your photography website | Tea Break Tog

Ok so there are still some people who have not managed to drag themselves out of 2005 and they are out there giving photography business owners like you OLD advice. Yes – advice from 2005 is OLD – I know that makes you feel old. It makes me feel old too. They’re telling you NOT […]

How Your Pricing Structure Could be Losing you Money | Digital Photography

How Your Pricing Structure Could be Losing you Money | Digital Photography

How do you make sure you are not losing money, but rather making money and running a profitable photography business? Despite what you may think, it has little to do with the number of clients your business is attracting, or how high or low your prices are. It has everything to do with your pricing structure. […]

As A Photographer, Do You Stick To Your Profit Pricing Model? | DWPPC

As A Photographer, Do You Stick To Your Profit Pricing Model? | DWPPC

New photographers are usually absolutely terrible at setting pricing for their services. Part of that comes from lack of confidence in their photography and part of that comes from simply thinking that being the low price leader will get them lots of business. Neither of these will help create a sustainable full time business that […]

Why Won’t Photographers Talk About Price | PhotoShelter Blog

Why Won’t Photographers Talk About Price | PhotoShelter Blog

Photographers often harangue one another over pricing. Ironically, very few are willing to publicly disclose how much they charge for jobs. In economic speak, this leads to an inefficient market that has wide ranging pricing for the same output. More to the point, no one knows what to charge, photographers don’t have an easy way […]

The Psychology of Pricing Your Photos | The Phoblographer

The Psychology of Pricing Your Photos | The Phoblographer

“I’ll charge you four hundred for this…” is what a friend told me on New Year’s day when I came over his apartment to hang out and when he started asking others if they’re interested in purchasing his photo prints. Some of them were nice, but honestly I understand pricing much better than he does. […]

3 Pricing Strategies for Increasing Portrait Photography Orders | Animoto Blog

3 Pricing Strategies for Increasing Portrait Photography Orders | Animoto Blog

This post was written by Sarah Petty, an internationally known speaker and photography business mentor as well as the owner of Sarah Petty Photography in Springfield, Illinois. It’s easier than you think to increase a client’s portrait order. And it doesn’t even require making big changes to your photography price list. Instead, you can use […]

5 Photography Pricing List Improvements | Joy of Marketing

5 Photography Pricing List Improvements | Joy of Marketing

One of the scariest things about running a photography business is figuring out your photography pricing. Once you’ve done all the math and know how to profitably price your photography, the next step is to present and display your prices so that your clients see you’re worth what you’re asking to be paid. Below, I’m […]