Tag: Power of Pricing

Lack Of  By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz | Beet.TV

Lack Of By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz | Beet.TV

So Swartz and her team took a step back and regrouped. In 2016, Furious on-boarded more than 15 media companies, mostly from North America, including the largest ones, onto the platform. It chose seven of the 15 to use in a revenue linkage analysis involving at least a year of transactional data—campaign-level and in some […]

Auctions And Pricing Power | ValueWalk

Auctions And Pricing Power | ValueWalk

It’s a great time to discuss the distribution of power in auctions. Not only is this highly relevant for all users of Google paid search and our investment in TripAdvisor, but Leonardo daVinci’s Salvator Mundi just broke a record for the highest price paid for art at auction, clearing for $450.3 million (for a good […]

Ask SCORE: Skillful pricing brings power | Business in Savannah News

Ask SCORE: Skillful pricing brings power | Business in Savannah News

Deciding how to best price a product or service is one of the most fundamental, and for many small business owners, most difficult decisions they must make. A price is the monetary value the marketplace assigns to a product or service. It represents what a willing buyer and a willing seller agree is fair. Thus, […]

Hertz +11% as Q3 earnings beat estimates on better U.S. pricing | Seeking Alpha

Hertz +11% as Q3 earnings beat estimates on better U.S. pricing | Seeking Alpha

Hertz (NYSE:HTZ) +11.4% after-hours as Q3 earnings comfortably beat analyst estimates, as higher revenues and better pricing offset canceled reservations in parts of the U.S. hit by hurricanes. HTZ says U.S. total revenue per day rose 2% in Q3, driven by strategic pricing actions supported by new revenue management tools and favorable customer and fleet […]

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners | The Marketing Journal

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners | The Marketing Journal

We are observing an increasing involvement of CEOs in pricing, which has a significant impact on profit performance. The CEO’s role is threefold: strategic, cultural, and custodial. If a company chooses a premium price positioning, all aspects of strategy, culture and implementation have to be different from those of a company that aims for a […]

Crapido: A New Responsibility Assignment Matrix | Professional Pricing Society

Crapido: A New Responsibility Assignment Matrix | Professional Pricing Society

Why is there a need for CRAPIDO? Discover why one pricing professional strongly believes the industry can use another Responsibility Assignment Matrix. Businesses must clearly define roles, especially within pricing, and without organization, they become inefficient, ineffective, underperforming and a drain. CRAPIDO is a way to impart a bit of discipline into the current system. […]

Why pricing is still the most effective marketing tool | The Pulse Australia

Why pricing is still the most effective marketing tool | The Pulse Australia

Ever wonder why you still see $99.95 items on sale when it’s obvious that it’s a marketing trick? Because it works. With marketers creating campaigns based on psychological and behavioural insights backed by data, they’re ignoring a fundamental truth in retailing: pricing is the most effective marketing tool in the kit bag. Nicolas Pontes, a […]

4 Main Investing Strategies You Should Know | The Independent

4 Main Investing Strategies You Should Know | The Independent

Fundamental Investing Fundamental analysis investing is the more traditional approach to investing popularized by the likes of Warren Buffett. The main rule of this investment strategy is to first understand how a business operates and makes money on a fundamental level. This involves studying company’s historical financial statements, as well as competitive landscape and regulatory […]

Your Brand Can Win Big If The Price Is Right | CMO

Your Brand Can Win Big If The Price Is Right | CMO

How to price their brands is a question increasingly keeping marketers awake at night. Long berated as an enemy of brand equity, the global economic and political upheavals in 2016 have now added weight to the argument that pricing, if thoughtfully and strategically handled, can be a strong brand equity builder. From global currency exchange […]

Pricing Educational Products: Two Essential Factors – Part I | Tagoras

Pricing Educational Products: Two Essential Factors – Part I | Tagoras

It’s easy to feel a lack of control around pricing for your educational products. Competitor prices, demands from customers, and the presence of free products in the market are among the many factors that can make you feel you need to lower price. At the same time, pricing is the most powerful lever available for […]