Tag: Premium Pricing Strategy

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple was the only foreign brand in China’s 2017 market top 10, according to the research, thanks to the success of its iPhone 7 series. An uptick in sales in the second half of the year was reportedly due to the implementation of price cuts, which increased Apple’s competitiveness against lower-cost local brands. For example, […]

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

After a planned break from his incredibly successful gig on Broadway, Bruce Springsteen returned to the stage this week – and brought a windfall with him. His show, Springsteen On Broadway (natch), racked up $2.4 million in sales, which is par for the course since it opened in October. Playing just five times a week, it […]

Montgomery Co. beer and wine sellers: Department improving, needs more changes | WTOP

Montgomery Co. beer and wine sellers: Department improving, needs more changes | WTOP

“We changed not only our pricing strategy but our product strategy as well,” said Dorfman. Far fewer wines are being put on sale, but the sale prices are more significant than the broadly discounted prices of the past. Private sellers complain that the DLC price strategies are unfair, with county stores selling some wine brands close to […]

Gem Reports Finding Fifth-Biggest Diamond in History | The Market Mogul

Gem Reports Finding Fifth-Biggest Diamond in History | The Market Mogul

One of the biggest diamonds in history has been dug up in the Kingdom of Lesotho, Southern Africa. The diamond has been valued at 910 carats and described as of “exceptional quality”. At roughly the size of two golf balls, it is the fifth biggest diamond ever found. The stone was found at the Lestseng […]

Ram Redesign Improves Fiat Chrysler’s Shot at Luxury Prices | Bloomberg

Ram Redesign Improves Fiat Chrysler’s Shot at Luxury Prices | Bloomberg

If you hadn’t noticed, Ford, Chevy and Ram pickups are now priced a lot more like luxury cars. They still have to work, and the people who buy them obsess over towing, payload and durability to make sure they get their money’s worth. But a growing number of trucks also feature the kinds of comfort, […]

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

4. Control Pricing. Have you ever seen new Apple products with deep discounts during Black Friday or Cyber Monday? Apple’s marketers leverage pricing—with very little discounting– as a tool to convey the brand in the same way as luxury retailers. This strategy extends to the microcosm of Apple retailers, dealers, and resellers, where Apple uses […]

Xconomy: Spark CEO Marrazzo on Gene Therapy Pricing & Paving the Way for the Field | Xconomy

Xconomy: Spark CEO Marrazzo on Gene Therapy Pricing & Paving the Way for the Field | Xconomy

In early January, the company announced Luxturna’s price and a deal with New England insurer Harvard Pilgrim Health Care on a plan that includes rebates tied to the drug’s durability. In a departure from typical practices, Spark will sell the therapy directly to Harvard Pilgrim, not the medical center doing the procedure, which avoids potential […]

Why are concert tickets so expensive? | The NewDaily

Why are concert tickets so expensive? | The NewDaily

Live music is supposed to be fun, right? The image is wild and free. But concert ticket prices have risen to incredible highs. Hot acts coming to Australia in 2018 are pricing tickets so high it’ll make your eyes bleed. Bruno Mars wants $591 for the top-level tickets to his show. Katy Perry, meanwhile is […]

Manchester United hit back in Sevilla ticket price war by charging away fans £89 for Old Trafford match | The Independent

Manchester United hit back in Sevilla ticket price war by charging away fans £89 for Old Trafford match | The Independent

Manchester United will charge Sevilla supporters £89 to attend their side’s Champions League last-16 match at Old Trafford in March and use the money raised to refund their own supporters. Sevilla were heavily criticised in December when it was revealed that United fans travelling to the Ramon Sanchez Pizjuan on 21 February would be forced to pay between […]

Prices and Competition to Shape the Year Ahead | Pharmaceutical Executive

Prices and Competition to Shape the Year Ahead | Pharmaceutical Executive

The pharmaceutical industry faces a tumultuous year in Washington, as policymakers continue to press for curbs on too-high drug prices, and tax and budget reforms may threaten resources and initiatives for the FDA, the National Institutes of Health, and public health programs. Inaction by Congress and the White House will prompt more states to propose […]