OnDemand WTP Pricing Research

Tag: Prestige pricing

The Psychology of Competitive Pricing for Ecommerce | Business2Community

The Psychology of Competitive Pricing for Ecommerce | Business2Community

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only […]

5 Ways to Map Out The Best Pricing Strategy | Tech.co

5 Ways to Map Out The Best Pricing Strategy | Tech.co

You’ve built a quality product, you’ve marketed it to the masses, and your online presence is set up and ready to rock. Now there’s only one question: How should you price your products? There are two things to consider. The first is selecting a price that people are willing to pay that will result in […]

5 Strategies of ‘Psychological Pricing’ | Entrepreneur

5 Strategies of ‘Psychological Pricing’ | Entrepreneur

We are all in business to solve problems, add value and make a profit — tasks which involve pricing your product or service. But how do you effectively price your product or service to increase sales and make more money with little or no effort? Related: Mastering the Art of Pricing: What the Textbooks Don’t Teach You It’s […]

Pricing News Daily > 2/23/15

Pricing News Daily > 2/23/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, […]

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology. Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a […]

Pricing News Daily > 7/3/14

Pricing News Daily > 7/3/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Should Your Pricing Leave Money on the Table? | Selling Out If your ticket prices are getting the very last dime of value from the […]

Don’t Fall For These 5 Pricing Tricks | Linkis.com

Don’t Fall For These 5 Pricing Tricks | Linkis.com

Everything from product placement to music to scent can subconsciously coerce you into opening your wallet. But perhaps the most pervasive and effective strategy retailers employ in their quest for you to spend as much as possible is pricing. They know even savvy consumers often don’t understand the complexities of retail pricing, and they’ve done their Psych […]