OnDemand WTP Pricing Research

Tag: Price Changes

Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer

Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer

Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former. Apple is reportedly “weighing” a $9.99 per month cost following a free […]

AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica

AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica

AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]

Apex Legends Iron Crown Event Receives Backlash Over Pricing Model | dbltap

Apex Legends Iron Crown Event Receives Backlash Over Pricing Model | dbltap

Apex Legends has been in a good place since the release of Season 2. While the competitive mode didn’t capture the attention of every fan, it brought back a plethora of players that left during the Season 1 dud. Apex Legends seemed to be on an upward trend and its community was fairly happy until […]

Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire

Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire

Los Angeles residents will be able to purchase lunch, gasoline, makeup applications, shoeshines, movie tickets and hotel rooms at 1959 prices on August 15, which Amazon Prime is calling “Maisel Day.”  That means you can see a movie for a mere 51 cents, grab a hot dog for 59 cents, and get your hair done (with […]

‘Apex Legends’ Iron Crown Loot Box Pricing Is Hilariously Out Of Touch | Forbes

‘Apex Legends’ Iron Crown Loot Box Pricing Is Hilariously Out Of Touch | Forbes

While I appreciate Apex Legends as a fun battle royale title, it also operates as one of the last bastions of crazily over-monetized titles on the market, perhaps no surprise, given that it’s coming from EA. Apex Legends has already combined a storefront with a battle pass and loot boxes, and now their latest move […]

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Car rental companies Hertz and Avis have been investing in technology and alternative services to weather the advent of ridehailing apps. Although the efforts are still in early stages, they show signs of growing success. The Hertz Corporation posted solid results Wednesday for the second quarter of 2019, driven by increased pricing from its three […]