Apex Legends has been in a good place since the release of Season 2. While the competitive mode didn’t capture the attention of every fan, it brought back a plethora of players that left during the Season 1 dud. Apex Legends seemed to be on an upward trend and its community was fairly happy until […]
Los Angeles residents will be able to purchase lunch, gasoline, makeup applications, shoeshines, movie tickets and hotel rooms at 1959 prices on August 15, which Amazon Prime is calling “Maisel Day.” That means you can see a movie for a mere 51 cents, grab a hot dog for 59 cents, and get your hair done (with […]
While I appreciate Apex Legends as a fun battle royale title, it also operates as one of the last bastions of crazily over-monetized titles on the market, perhaps no surprise, given that it’s coming from EA. Apex Legends has already combined a storefront with a battle pass and loot boxes, and now their latest move […]
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]
Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]
The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]
The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]
Car rental companies Hertz and Avis have been investing in technology and alternative services to weather the advent of ridehailing apps. Although the efforts are still in early stages, they show signs of growing success. The Hertz Corporation posted solid results Wednesday for the second quarter of 2019, driven by increased pricing from its three […]
![Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC](http://pricing-news.com/wp-content/uploads/2019/05/CNBC.jpg "Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC")
Disney probably isn’t going to kill Netflix by stealing subscribers. But it may give it a chronic illness. Disney announced Wednesday it will bundle Disney+, ad-supported Hulu and ESPN+ together for $12.99 per month. That’s the same price as Netflix charges for its standard plan. While tempting to ask “will consumers rather have Disney’s bundle […]
The price of energy is set to fall for millions of British households this October after the regulator, Ofgem, lowered price caps. Ofgem sets maximum prices that can be charged for gas and electricity to those who have not switched suppliers and are on default tariffs. The new cap could see these households typically pay […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, […]
Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire
Los Angeles residents will be able to purchase lunch, gasoline, makeup applications, shoeshines, movie tickets and hotel rooms at 1959 prices on August 15, which Amazon Prime is calling “Maisel Day.” That means you can see a movie for a mere 51 cents, grab a hot dog for 59 cents, and get your hair done (with […]
When the time comes to sell your home, it’s important to price the home right. If the home is badly priced, either too expensive or too inexpensive, you may lose money and take a long time to sell. Understanding the dangers of incorrect pricing, and working with a real estate professional to price your home […]
What’s Cutting Into Ohio State Football Ticket Sales? | WOSU Radio
When it comes to why fans aren’t showing up at home, though, ticket broker Tim Louters just starts pulling frames off his wall. “This is 1999,” he says, looking over a framed ticket and news clip, commemorating former head coach John Cooper’s 100th win. “Thirty-eight dollar ticket versus Cincinnati.” Louters runs Tickets Galore in Dublin. […]
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