Tag: price differential

When Customers Are — and Aren’t — OK with Personalized Prices | Harvard Business Review

When Customers Are — and Aren’t — OK with Personalized Prices | Harvard Business Review

There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data.  Machine learning makes it much easier to customize the marketing of products and services – and that includes the price. Let’s be clear: price differentiation is not a new phenomenon. We encounter it regularly and, as consumers, often profit […]

How to Use Customer Groups in Your Pricing Strategy | Mageworx

How to Use Customer Groups in Your Pricing Strategy | Mageworx

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a sale. Despite all the behavioral economics studies & pricing psychology proving otherwise, this is just common sense. Recent data by Radial proves that 60% of shoppers find purchasing items at the […]

How You Should Think About Your Higher Price | The Sales Blog

How You Should Think About Your Higher Price | The Sales Blog

I never speak to companies that have the lowest price in their category. Instead, I spend time with companies—and people—who have a higher price than their competitor’s because they create greater value. Some of the people who work for these companies are totally confident in their price and the value they create. They lead with […]

Offensive or Defensive Pricing Reveals | The Sales Blog

Offensive or Defensive Pricing Reveals | The Sales Blog

Using Pricing to Differentiate When your price is higher because you create greater value and need to capture more to deliver it, it often makes better sense to go on the offensive and immediately disclose your higher pricing—especially when you can easily justify a higher price. By sharing the price very early in a conversation, […]

FCC Urged To Ban Premium Pricing For Privacy | Media Post

FCC Urged To Ban Premium Pricing For Privacy | Media Post

In her letter, Warren specifically criticizes AT&T’s decision to charge Gigabit consumers higher fees to avoid the company’s online behavioral advertising program — which involves tracking their online activity in order to serve them tailored ads. When AT&T rolled out its 1-GB fiber network in Kansas City last year, the company said the price of […]

Marketers are overlooking pricing as a powerful tool | Campaign

Marketers are overlooking pricing as a powerful tool | Campaign

You go into a bar and have a pint and call it a day there. The barman charges you for 2.4 pints because “that is the average amount people drink in a session in this bar – and that’s how we charge, so everyone pays the same”. It sounds daft but many pricing mechanisms in the […]

Why value-based pricing works against competition – BuildCon Boss | Vanguard News

Why value-based pricing works against competition – BuildCon Boss | Vanguard News

Value-based pricing, VBP, is the most highly recommended pricing technique by consultants and developers. The basic concept is setting a price to capture the majority of what customers are willing to pay. Princewill Ekwujuru spoke to Bukola Gadzama, CEO of BuildCon Global Services on this differentiation. Competitive pricing has been described by marketing experts as […]

You Want To Grow Audience Revenue? Differentiate Pricing | NetNewsCheck.com

You Want To Grow Audience Revenue? Differentiate Pricing | NetNewsCheck.com

A second step in improving the digital customer acquisition process is developing targeted content and subscription packages focused on a customer segment’s interests and pricing tolerance. Several publishers are now launching enhanced digital content packages for segments of their audience with deep interest in sports, business, local news, lifestyle topics and other categories. Customer consumption […]

Pricing News Daily > 11/21/14

Pricing News Daily > 11/21/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Pricing News Daily > 11/18/14

Pricing News Daily > 11/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing […]