OnDemand WTP Pricing Research

Tag: price elasticity

Price Elasticity Shifts Mean New Revenue Opportunities and Risks for Retailers and Brands | PointofSale.com

Price Elasticity Shifts Mean New Revenue Opportunities and Risks for Retailers and Brands | PointofSale.com

Childrenswear shows opportunities to increase prices in sleepwear but be cautious of high-priced bottoms Research shows that while overall sales of childrenswear are falling, some brands and retailers are seeing significant growth. This is in line with First Insight’s report which found that elasticity is falling along with pricing. Sleep/loungewear in particular has shown declining […]

Pricing Strategies for New Business Owners | IntelligentHQ

Pricing Strategies for New Business Owners | IntelligentHQ

Use Incentives, Bundling and Discounts Once you get a handle on your profit margin and your fixed costs, you can begin developing pricing strategies to increase your visibility and incentivize customers. The time-honored practice of odd / even pricing can give customers the impression of a bargain without making a significant impact on sales. Offer […]

Measuring price elasticity and more | Business Insider

Measuring price elasticity and more | Business Insider

All of these concepts and math falls under the terminology of “unit economics” and you will often hear investors (including VCs) talk about “understanding the unit economics” of a business. If you don’t know what that means when an investor brings it up, you are unlikely to close that sale. But I am not writing […]

Six Effective Pricing Strategies for Online Businesses | Elegant Themes Blog

Six Effective Pricing Strategies for Online Businesses | Elegant Themes Blog

Very few things have a bigger impact on a business’s bottom line than its prices. One of the four Ps of the marketing mix, the price tag you attach to your products will directly impact the demand for your products as well as margin per unit. In other words, changing your prices is a quick […]

A Refresher on Price Elasticity | Harvard Business Review

A Refresher on Price Elasticity | Harvard Business Review

Setting the right price for your product or service is hard. In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. One of the critical elements of pricing is understanding what economists call price elasticity. […]

Pricing News Daily > 2/27/15

Pricing News Daily > 2/27/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in […]

Pricer’s Points: Pricing – How to sell at the highest price without losing the deal? | Misha Edel

Pricer’s Points: Pricing – How to sell at the highest price without losing the deal? | Misha Edel

Most companies would greatly improve their financial results if they could increase prices while maintaining quantities sold. This price/quantity relationships or elasticity, as economics professors would call it, should be tested constantly, because competitive forces and customer behavior change all the time and impact it. Having a clear understanding of potential trade-offs between market share […]

Pricing News Daily > 12/23/14

Pricing News Daily > 12/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing […]

DEMAND ANALYSIS AND OPTIMAL PRICING | Information

DEMAND ANALYSIS AND OPTIMAL PRICING | Information

ELASTICITY OF DEMAND 1. PRICE ELASTICITY is a measure of consumers’ price sensitivity, or a measure of how responsive consumers are to price changes. From the Law of Demand, we KNOW FOR CERTAIN that an increase (decrease) in a good’s price will ALWAYS result in a decrease (increase) in the quantity demanded. That is, we […]

Pricing News Daily > 11/24/14

Pricing News Daily > 11/24/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]