Tag: price erosion

Why ‘price creep’ is always a flawed new business strategy – and what to do instead | The Drum

Why ‘price creep’ is always a flawed new business strategy – and what to do instead | The Drum

The new business pitch is imminent. Having spent time considering the needs of the prospective client, you believe that price will be one of their key decision criteria. So where do you nail your price? Trim your rates to secure the business or stick to your guns with the higher rate you actually think you’re […]

Controlling price erosion in the omnichannel shopping environment | GFK

Controlling price erosion in the omnichannel shopping environment | GFK

While eroding prices of technical consumer goods may excite the increasingly savvy and deal seeking Connected Consumer, they can be a big problem for product manufacturers and their retailers. Lower prices mean lower margins, and in today’s evolving omnichannel environment, it’s important to understand which promotions with which retailers bring back the highest ROI, as […]

Should retail prices in-store be the same as online? | RetailWire

Should retail prices in-store be the same as online? | RetailWire

Many store shoppers are still being asked to pay the higher “store shelf” price to cover shipping and staff expenses. In order not lose a store sale, staff even make the defensive offer: “We would be happy to give you the online price if you order it online and ship it to your home.” But […]

The Future Of Retail Won’t Be So Good For Consumers | TechCrunch

The Future Of Retail Won’t Be So Good For Consumers | TechCrunch

The Transition Phase In this new environment, original equipment manufacturers (OEMs) that previously had their products on display in local channels lose their ability to provide touch-and-feel access for the consumer. To address this gap, OEMs will pursue a store-within-a-store concept, presenting their products side by side in the new “showroom” environment similar to concepts […]

Pricing News Daily > 3/17/15

Pricing News Daily > 3/17/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

This Pricing Mistake Could Sink Your Company | Forbes

This Pricing Mistake Could Sink Your Company | Forbes

Avoid The End-Of-The-Quarter Discount Dance Technology buyers long ago learned this game and routinely stall their purchases until the end of the quarter. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. End-of-quarter discounting is a rational tactic for public companies that are […]

Pricing News Daily > 10/10/14

Pricing News Daily > 10/10/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

The 11 Rules of Highly Profitable Companies | Entrepreneur

The 11 Rules of Highly Profitable Companies | Entrepreneur

2. Pricing before Product – Plan Distribution First  Is your pricing scalable? Many companies will sell direct-to-consumer by necessity in early stages, often through a simple website. Only later do they realize that their margins can’t accommodate resellers and distributors when they come knocking. This is true whether your “distributor” is iTunes, a worldwide widget […]

Pricing News Daily > 7/31/14

Pricing News Daily > 7/31/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Is Price Erosion a Natural Law? | PROS

Is Price Erosion a Natural Law? | PROS

Today many companies struggle with creating and maintaining a consistent pricing strategy for their products’ lifecycles. Unfortunately an undisciplined price-setting approach can lead to price erosion. But price erosion doesn’t happen to individual companies; it typically affects entire industries. What is price erosion and how is it caused? In general, price erosion is a negative […]