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Tag: price floors

Dynamic Price Floors: A Call For Standardization | AdExchanger

Dynamic Price Floors: A Call For Standardization | AdExchanger

Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over hard-price floors, soft-price floors and everything in between. Dynamic price floors are widely considered to be the answer to this problem, but without standards, they further complicate the matter. As the industry matures and faces […]

Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart | AdExchanger

Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart | AdExchanger

The SSP gathers insights from across its publisher base – click-through rate, CPM, cost per click – to algorithmically predict the best price at any given time for any given cluster of users. It’s part of what appeals to Enrique Blanc, director of strategic digital sales at Barcelona-based publishing conglomerate Grupo Zeta, which tested Marfeel’s SSP on […]

NFL’s Ticket Rules Said to Be Subject of Antitrust Investigation | Bloomberg Business

NFL’s Ticket Rules Said to Be Subject of Antitrust Investigation | Bloomberg Business

Schneiderman is looking into whether pricing rules for NFL ticket resales are illegal, said the person, who asked not to be identified because the probe isn’t public. The league encourages people with tickets to sell to do so on the NFL Ticket Exchange, a marketplace operated by Ticketmaster. As part of the probe, the state […]

Appeals Court Blocks Utah Law That Would Have Banned Price-Fixing On Contact Lenses | Consumerist

Appeals Court Blocks Utah Law That Would Have Banned Price-Fixing On Contact Lenses | Consumerist

In recent years, many of the country’s biggest contact lens manufacturers moved to set minimum sale prices for their products, meaning any retailer wishing to discount these lenses couldn’t go below that price floor. The practice — which would have been illegal until a 2007 Supreme Court ruling — has come under scrutiny from federal […]

Pricing News Daily > 3/17/15

Pricing News Daily > 3/17/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

Pricing News Daily > 3/9/15

Pricing News Daily > 3/9/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm […]

Idaho and Utah Legislatures Consider Banning Current Contact Lens Pricing Policies; Law Suit Filed in California | OpticalCEUs

Idaho and Utah Legislatures Consider Banning Current Contact Lens Pricing Policies; Law Suit Filed in California | OpticalCEUs

“A company that sells contact lenses online has cleared its first hurdle in persuading the Idaho Legislature to ban manufacturers from cutting off retailers that don’t sell their product at a set minimum price,” reports the Idaho Statesman. “The Idaho House and Welfare Committee unanimously voted Thursday to send the bill to the House floor […]

Google sweetens deal for publishers with dynamic price floors | Digiday

Google sweetens deal for publishers with dynamic price floors | Digiday

Google is testing a new way for publishers to maximize their advertising revenue. The feature — called a “dynamic price floor” by a publishing executive briefed on the plans — would automatically change the minimum sell price for ads sold through Google’s DoubleClick Ad Exchange (AdX) based upon advertiser demand. A price floor is the […]

Establishing a price floor for energy | History Future Now

Establishing a price floor for energy | History Future Now

If you are a government, it makes sense to introduce government policies that help your economy get to that inevitable energy dynamic as quickly and as cheaply as possible.  Let other economies flounder around aimlessly, using pricing information that is five to ten years out of date.  Instead, government policies should be used to provide […]