Tag: price guarantee

IRI: is the price guarantee mechanic dead? | Retail Times

IRI: is the price guarantee mechanic dead? | Retail Times

Since 1925 John Lewis has promised its customers it would ‘never knowingly be undersold’. The company’s price guarantee has boosted loyalty and trust in the brand, and the strategy has been copied by the supermarkets. Yet there is growing evidence that brand price matching has fallen out of favour with retailers and shoppers. For the […]