Tag: price leader

Pricing News Daily > 11/24/14

Pricing News Daily > 11/24/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Pricing News Daily > 10/8/14

Pricing News Daily > 10/8/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Is Your Price Right? | Deloitte Australia Strategy Blog

Is Your Price Right? | Deloitte Australia Strategy Blog

How does your organisation think about pricing? There are two simple approaches to pricing – “price leading” and “price following”. Since price is a sub-component of many functions (e.g. marketing & branding, sales, product design, finance, growth strategy, risk management) and rarely a dedicated function, organisations tend to price follow themselves, or competitors. ‘This year’s […]

Taking the lead on price | Darryl Lovegrove

Taking the lead on price | Darryl Lovegrove

Imagine being in business where you can set your price and your competitors feel compelled to match it, rather than trying to undercut you. Being a price leader is an excellent position to be in, as I discovered when co-creating the operatic phenomenon ‘The Three Waiters’. Winning three consecutive American entertainment awards, ‘The Three Waiters’ […]