SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: price list

So How Did the Pricing Test Work Out? | Ozar

So How Did the Pricing Test Work Out? | Ozar

I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan because they see it as more affordable. It’s priced that way because there are less training videos for that plan, but the plan’s popularity hints that maybe I should get my butt in […]

Down to Business: Amazon hulking over retail landscape | The Daily Gazette

Down to Business: Amazon hulking over retail landscape | The Daily Gazette

With physical stores, Amazon will be “a new competitor for retailers,” says Ouimet. That will come in large part from Amazon’s “sophisticated, dynamic pricing” — flexible prices influenced by supply and demand. “Retailers are going to find themselves competing with a competitor that can react within 90 seconds . . . to a price change,” he said. […]

What to do when your SaaS pricing is WRONG! | ChartMogul

What to do when your SaaS pricing is WRONG! | ChartMogul

There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage. The stakes are high, and if you didn’t guess right the […]

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]

7 DOs and DONTs for Seed-Stage SaaS Pricing | Medium

7 DOs and DONTs for Seed-Stage SaaS Pricing | Medium

Pricing is one of the biggest levers that you have in SaaS. The recurring nature of the business model makes any price increase, decrease or discount an important decision. But at this early stage of your company, the goal of your pricing is not to optimise to make (THE real) money. The goal is to […]

Are Online Prices really Cheaper than in-store? MIT Study on E-Commerce | eCommerce Nation

Are Online Prices really Cheaper than in-store? MIT Study on E-Commerce | eCommerce Nation

Economists at the Massachusetts Institute of Technology, Alberto Cavallo, published a new study entitled “Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers.” Appearing in the January issue of the American Economic Review, the study refers to the common feeling customers frequently have that prices online tend to be cheaper than in physical stores. […]

Bricks-and-mortar retailers have the edge over Amazon in final pre-holiday shopping days | MarketWatch

Bricks-and-mortar retailers have the edge over Amazon in final pre-holiday shopping days | MarketWatch

But shipping is not always everything. There are other factors that will drive shoppers to choose one retailer over another. “In the final stretch of holiday shopping, which typically results in a sales peak close to that of [the] Thanksgiving/Black Friday week, consumers will continue to look for deals, but they’re also looking for those […]

Amazon launches Prime Video with 9 original titles from India | Business Standard News

Amazon launches Prime Video with 9 original titles from India | Business Standard News

With this pricing, it is among the cheapest of OTT services in India, along with Zee’s Ditto TV. American peer and global competitor Netflix, which launched in January this year, offers three tiers of membership for Rs 500, 650 and 800 a month. Indian entities Eros Now (Rs 49 and Rs 99 a month) and […]

Amazon slammed for ‘misleading’ pricing by watchdog as it bans listing from its website | The Sun

Amazon slammed for ‘misleading’ pricing by watchdog as it bans listing from its website | The Sun

AMAZON has been slammed by the advertising watchdog for “misleading” savings claims for a product being sold on its website. A listing for self-adhesive enamel dots, which were sold by a third party seller through Amazon’s Marketplace, compared the current price to a recommended retail price – indicating the saving a shopper could make if […]

What SaaS Marketers Can Learn About Pricing From Menu Engineers | Kissmetrics

What SaaS Marketers Can Learn About Pricing From Menu Engineers | Kissmetrics

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert […]