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Tag: Price Matching Policies

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

Pricing – Science or Art? | independenttribune.com

Pricing – Science or Art? | independenttribune.com

There are plenty of formulas, theories and spreadsheets out there to help you determine how to set prices for your products and services. You may opt for pricing consistently below your competition. Or you may prefer to ensure that your prices return a minimum profit margin. Perhaps it’s just ‘what feels right’. Or you may […]

To Discount Or Not To Discount? That Is The Question | Forbes

To Discount Or Not To Discount? That Is The Question | Forbes

So, back to the question of whether to discount or not and whether it can be done without sacrificing any aspect of a brand’s image. New Market Advisors, a consulting firm, believes it is possible. The firm recommends an intelligent discounting approach that involves separating discounted products from the core brand, if possible, as well […]

7 pricing tactics and how to decide what’s right for your business | Business Business Business

7 pricing tactics and how to decide what’s right for your business | Business Business Business

Pricing strategies Lowering your price just because your next-door competitor lowered theirs is not advisable.  Nor is it likely to be sustainable in the long term.  This tactic, referred to as “reaction pricing” is usually a lose-lose situation.  The likely response from your competitor is a further lowering of their price and it soon becomes […]

How Customers Perceive a Price Is as Important as the Price Itself | Harvard Business Review

How Customers Perceive a Price Is as Important as the Price Itself | Harvard Business Review

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Major U.S. telecommunications carriers now […]

If You Think It’s Hard to Sell with a Higher Price, Try Selling a Low Price | The Sales Blog

If You Think It’s Hard to Sell with a Higher Price, Try Selling a Low Price | The Sales Blog

You may believe that one of the primary challenges you have when selling is your higher price. Because you invariably get questions around your higher price, and because you are continually compared with your lower-priced competitors, it’s easy to conclude that your higher price makes selling more difficult. This is categorically untrue. Your higher price […]

How to Avoid the Need to Defend Your Price | The Sales Blog

How to Avoid the Need to Defend Your Price | The Sales Blog

I’ve written a lot about defending your price. But I haven’t yet shared what you can do to not have to defend your pricing in the first place. What can you do to preempt ever having to have a conversation about lowering your price? Here’s the best recipe I know: Open opportunities and get there […]

The Only Way to Sell at a Higher Price Than Your Competitors | The Sales Blog

The Only Way to Sell at a Higher Price Than Your Competitors | The Sales Blog

There is only one thing that will allow you to successfully compete against lower prices. That one thing is the perception of greater value. Valued The impediment to higher prices is the perception of value. The question is what do you do to justify the higher price that your prospects perceive as something worth paying […]

Wal-Mart Killing Dollar Tree: Dream On| Seeking Alpha

Wal-Mart Killing Dollar Tree: Dream On| Seeking Alpha

Dollar Tree (NASDAQ:DLTR) delivered robust results in the third quarter which has led to over an 11% rise in the stock price. It was able to beat consensus estimates in earnings as well as comp growth. The company delivered EPS of 81 cents against estimates of 78 cents and gave comp store growth of 1.7% […]

How You Should Think About Your Higher Price | The Sales Blog

How You Should Think About Your Higher Price | The Sales Blog

I never speak to companies that have the lowest price in their category. Instead, I spend time with companies—and people—who have a higher price than their competitor’s because they create greater value. Some of the people who work for these companies are totally confident in their price and the value they create. They lead with […]