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Tag: Price Matching Policies

Will You Match Your Competitor’s Price? | Business2Community

Will You Match Your Competitor’s Price? | Business2Community

When it comes to pricing, there are countless strategies that companies rely on. Schools of thought vary on how to price for success, and entire books can and have been written on the subject. But the question for this post is a very basic one: Will you match your competitor’s price? This is a question […]

The Leadership Playbook: Allowing Your Sales Force to Change Your Strategy | The Sales Blog

The Leadership Playbook: Allowing Your Sales Force to Change Your Strategy | The Sales Blog

Sale leaders underestimate just how much impact their sales force can have on the execution of their strategy. If you do not intend to lead with price, competing on price is a change of strategy. “But we are not competing on price,” you say, “We are competing on value.” This may or may not be […]

EU Commissioner Warns Companies of Potentially Unlawful Use of Pricing Algorithms | The National Law Review

EU Commissioner Warns Companies of Potentially Unlawful Use of Pricing Algorithms | The National Law Review

Commissioner Vestager’s speech comes amidst increased enforcement into online practices and mirrors the concerns and recent enforcement activity by national competition authorities.  In August 2016, the UK Competition and Markets Authority issued an infringement decision against two online sellers of poster and frames for using automated re-pricing software to implement their price-fixing agreement. The German […]

Retailers – can you be liable for cartel behaviour for using pricing software and algorithms? | JDSupra

Retailers – can you be liable for cartel behaviour for using pricing software and algorithms? | JDSupra

A key issue regulators are grappling with is what antitrust liability can attach to retailers who use price matching software or other algorithms to match competitors’ online prices? In a speech made on 16 March 2017, the EU’s Commissioner for Competition, Margrethe Vestager, confronted the growing issue of the use of price matching software (PMS) […]

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

Pricing – Science or Art? | independenttribune.com

Pricing – Science or Art? | independenttribune.com

There are plenty of formulas, theories and spreadsheets out there to help you determine how to set prices for your products and services. You may opt for pricing consistently below your competition. Or you may prefer to ensure that your prices return a minimum profit margin. Perhaps it’s just ‘what feels right’. Or you may […]

To Discount Or Not To Discount? That Is The Question | Forbes

To Discount Or Not To Discount? That Is The Question | Forbes

So, back to the question of whether to discount or not and whether it can be done without sacrificing any aspect of a brand’s image. New Market Advisors, a consulting firm, believes it is possible. The firm recommends an intelligent discounting approach that involves separating discounted products from the core brand, if possible, as well […]

7 pricing tactics and how to decide what’s right for your business | Business Business Business

7 pricing tactics and how to decide what’s right for your business | Business Business Business

Pricing strategies Lowering your price just because your next-door competitor lowered theirs is not advisable.  Nor is it likely to be sustainable in the long term.  This tactic, referred to as “reaction pricing” is usually a lose-lose situation.  The likely response from your competitor is a further lowering of their price and it soon becomes […]

How Customers Perceive a Price Is as Important as the Price Itself | Harvard Business Review

How Customers Perceive a Price Is as Important as the Price Itself | Harvard Business Review

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Major U.S. telecommunications carriers now […]

If You Think It’s Hard to Sell with a Higher Price, Try Selling a Low Price | The Sales Blog

If You Think It’s Hard to Sell with a Higher Price, Try Selling a Low Price | The Sales Blog

You may believe that one of the primary challenges you have when selling is your higher price. Because you invariably get questions around your higher price, and because you are continually compared with your lower-priced competitors, it’s easy to conclude that your higher price makes selling more difficult. This is categorically untrue. Your higher price […]