Tag: Price Optimization

B2B E-Commerce Trends To Take Notice Of In 2018 | Forbes

B2B E-Commerce Trends To Take Notice Of In 2018 | Forbes

Mobile E-Commerce Is Here To Stay As buyers are getting younger, they are increasingly mobile. According to Google’s recent report, “The Changing Face of B2B Marketing,” 42% of B2B customers use mobile devices during their purchasing process. From researching products and comparing prices and feature sets to contacting merchants and completing transactions, business buyers depend […]

Interview with Appear Here CEO Ross Bailey | Business Insider

Interview with Appear Here CEO Ross Bailey | Business Insider

Bailey had the idea for the business while running his own pop-up. He quit school at 16 to move from his home in Buckinghamshire to London and was involved in several entrepreneurial endeavours before running a temporary fashion stall in Soho to coincide with the 2012 London Olympics. He noticed that people were coming up […]

Super Bowl fans can expect high prices for trip to Minneapolis | Curbed

Super Bowl fans can expect high prices for trip to Minneapolis | Curbed

Crazy Airbnb prices have been getting a good laugh in the media leading up to the Super Bowl for a few years now, but even funnier, those opportunistic listings almost always go unbooked. Beyond Pricing, a tech company that uses data to help Airbnb hosts price their listings, says it usually sees a surge of […]

Welcome mat rolls out for fairgrounds cabin | hutchnews.com

Welcome mat rolls out for fairgrounds cabin | hutchnews.com

The State Fair’s David Tobias listed the bookings: A swap meet, a llama show, three weddings, and a Kansas Department of Corrections’ Halloween party. “If you don’t mind waiting till after midnight when everything shuts down, then it is a great place to stay and very reasonably priced,” Standerwick said. Adjusting prices On weekends, a […]

In MIT 3-Step Price Optimization Test, Sales and Profits Soar | WWD

In MIT 3-Step Price Optimization Test, Sales and Profits Soar | WWD

Developing a price optimization strategy used to be a complicated affair that involved various marketing research, in-store and online testing, analytics and consumer surveys — and even focus groups. But advances in technology are simplifying the process. And in a test involving Rue La La Inc., Groupon and B2W Digital, MIT professor of engineering systems David […]

Why SaaS Companies are Moving Away from Pricing Transparency (and Why That’s a Bad Thing) | OpenView Labs

Why SaaS Companies are Moving Away from Pricing Transparency (and Why That’s a Bad Thing) | OpenView Labs

Back in June 2016, I reported on a relatively new phenomenon in SaaS: the rise of pricing transparency. We investigated pricing practices at 87 of the largest public and private software-as-a-service (SaaS) companies in the US. That study revealed that more than half of private SaaS unicorns (55%) were publishing their pricing online for the […]

2018: The ‘Year of AI and Machine Learning’ for Financial Marketers | The Financial Brand

2018: The ‘Year of AI and Machine Learning’ for Financial Marketers | The Financial Brand

5. Product Pricing Should products and services be priced exactly the same for every customer or member in your database? Optimally, product and service pricing should reflect the profitability of the relationship and the overall impact a specific pricing decision would make on the relationship (similar to pricing done in commercial business relationships). With dozens […]

Keeping legal pot prices in Canada at optimum level will be tricky | Toronto Star

Keeping legal pot prices in Canada at optimum level will be tricky | Toronto Star

Ottawa wants prices to be low enough to starve the illegal market, but not so low that they lead to excess use. To achieve that, provinces will have to use a combination of tax and pricing strategy. Liberal MP Bill Blair, who is leading the federal government’s legalization effort, said the price of pot will […]

MarginFuel raises cash in bid to bring dynamic pricing to rental vehicles | Stuff.co.nz

MarginFuel raises cash in bid to bring dynamic pricing to rental vehicles | Stuff.co.nz

Andrew Pascoe, who previously worked for Air New Zealand and has also worked on dynamic pricing models for companies including Interislander owner Kiwirail, now heads MarginFuel, a small Wellington operation that offers a cloud-based product mainly targeting rental vehicles. “Rental car operators have a huge amount of price points live in the market at any one […]

The SaaS Trends You Need to Know for 2018 | OpenView Labs

The SaaS Trends You Need to Know for 2018 | OpenView Labs

Companies Pay Attention to Pricing (Finally) 2018 will be the year that companies finally pay attention to pricing. After all, it’s fundamental to how businesses make money and is a SaaS company’s most efficient profit lever. Yet, 53% of companies have no one on their team dedicated to pricing, even if it’s just one component […]