SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: price perception

What does your pricing strategy say about your company? | Born2Invest

What does your pricing strategy say about your company? | Born2Invest

With everybody looking for the next deal, it may make sense to lower your price to reach a wider variety of people – but this could prove harmful in ways that you hadn’t considered. Your pricing strategy is an important part of your brand and tells clients and prospective clients more about your company than […]

Amazon lowers free shipping minimum again, escalating price war with Wal-Mart | Retail Dive

Amazon lowers free shipping minimum again, escalating price war with Wal-Mart | Retail Dive

Enter Wal-Mart, which since its $3.3 billion acquisition of Jet last year and the hire of Jet founder Marc Lore appears to believe that Amazon’s emphasis on Prime has left a segment of e-commerce to be disrupted. In an interview with Retail Dive earlier this year, Keith Anderson, vice president of strategy and insights at […]

U.K. Grocers Secretly Squeeze Customers as Brexit Bites | Bloomberg

U.K. Grocers Secretly Squeeze Customers as Brexit Bites | Bloomberg

U.K. grocers are finding creative ways of passing on Brexit-induced cost increases to consumers. If you’re shopping for candles or light bulbs, buyer beware. Unable to raise prices of staple goods from milk to Marmite because of tough competition from discounters and watchful tabloid newspapers, supermarket operators like Tesco Plc and Wal-Mart Stores Inc.’s Asda […]

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

You have to consider all the angles before buying a home. While owning big beautiful home might be your dream, the cost of owning one over 30 years can quickly turn it into a nightmare. It’s important not to let short-term decisions impact long-term financial goals like retiring early or saving for your child’s education. […]

3 Pricing Misconceptions Entrepreneurs Need to Avoid | HelloAdvisr

3 Pricing Misconceptions Entrepreneurs Need to Avoid | HelloAdvisr

As consumers we’re constantly surrounded by pricing. Pricing when grocery shopping. Promotional signs in the store window. The latest email offer. With all the prices we see, it’s natural to build a comfort level with pricing and the purchase decision process. After all, we’re asked to compare offers, make tradeoffs and assess whether the price […]

Change the Way You Think About Pricing | The Strategic Agent

Change the Way You Think About Pricing | The Strategic Agent

You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly. Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings.  What do you think?” I respond by saying, “It’s over priced.” “No,” […]

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. $1 for 3 months). However, these tactics place long […]

How sellers set their asking price | Valley News

How sellers set their asking price | Valley News

Depending on how a buyer is made aware of your home, price is often the first thing he or she sees. As a result, many homes may not be shown because they are discarded by prospective buyers for not being in the appropriate price range. When you decide to sell your home, setting your asking price is […]

What Businesses Can Learn From Restaurants | Search Engine People

What Businesses Can Learn From Restaurants | Search Engine People

When it comes to pricing your services or products, you will be surprised to know that pricing changes can effect your business quite a bit. If you think about it, you probably have competitors, so your customers don’t need to buy your services or products. They usually do it because of your unique selling proposition, […]

How to Set eCommerce Prices | Small Business Trends

How to Set eCommerce Prices | Small Business Trends

Discount Pricing Businesses use discounts to draw customers. By the same measure, discount pricing can help you increase footfalls and offload unsold inventory. If you choose this type of pricing too often, however, you may end up with a reputation of being a bargain retailer. Psychological Pricing Customers perceive pricing in various ways, and many […]