Tag: price perception

Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review

Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review

It’s a longstanding debate that’s reemerged during Hurricanes Irma and Harvey: During a time of crisis, should merchants raise or maintain prices when demand increases for essential products such as water, gas, and bread? Now, due to the influence of social media, a new alternative is emerging: Why not lower prices during these critical times? Economists usually […]

New app solves local dining debate with luck | Newark Post

New app solves local dining debate with luck | Newark Post

Cherian Thomas could notice a trend on the horizon: dynamic pricing was helping some of the internet age’s biggest companies swallow up market share. But he was troubled when some of those best practices weren’t being applied to one of the most common choices that customers make: where to eat. “When you look at Priceline, […]

Electronics fast losing online advantage | ETtech

Electronics fast losing online advantage | ETtech

Price of products of big electronic brands such as LG, Samsung, Sony, Panasonic, Lenovo, Motorola and Xiaomi are becoming common across online and brick-and-mortar stores, removing the distinctive advantage which used to draw consumers to online deals. While brands like LG, Samsung, Sony and Panasonic have entered into business relationship with the e-commerce marketplaces to […]

Amazon Singapore banks on value, not price, for success | TODAYonline

Amazon Singapore banks on value, not price, for success | TODAYonline

TRANSPARENCY IN PRICE AND QUALITY Looking ahead, the entrance of Amazon into the local market will trigger competitive reactions. Two directions are possible: Either through aggressive price promotions or through added value. There are other reasons why Amazon may refrain from competing on price alone. The Internet allows for transparency regarding price and value. Value […]

More Bang For Your Buck: Save money at local restaurants with Sp | NBC12 – WWBT

More Bang For Your Buck: Save money at local restaurants with Sp | NBC12 – WWBT

RICHMOND, VA (WWBT) – Richmond’s restaurants have put us on the map as one of the top places in the world to travel for food. There’s a new way for you try some of the RVA’s hottest spots without paying full price. It’s the age old question, where do you want to eat? Spotluck has […]

Pricing Strategy: Labor Theory of Value versus Value-based Pricing | WhatTheyThink

Pricing Strategy: Labor Theory of Value versus Value-based Pricing | WhatTheyThink

Companies within in the printing industry have historically had a manufacturing mentality—they subscribe to the labor theory of value, which states that the value of a service is determined by the amount of labor that goes into production. Now, thousands of firms in a variety of industries are pricing their services according to the external […]

Strategic pricing brings in 11 offers for updated midtown house | The Globe and Mail

Strategic pricing brings in 11 offers for updated midtown house | The Globe and Mail

The Action: In late June, this three-bedroom house with private parking was strategically priced under $1.4-million to draw attention away from other midtown options and incite a bidding war. “The key to doing that is you have to be very aggressive in the asking price,” says agent Andre Kutyan, who ultimately juggled 11 offers. “[Plus,] […]

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-based pricing is a technique for setting the price of a product or service based on the economic value it offers to customers. This pricing strategy allows companies to capture the maximum amount that a customer is willing to pay in order to significantly improve company profits. Product managers, especially in B2B settings such as industrial […]

Birkenstock CEO Uses All Caps to Yell at Amazon | Racked

Birkenstock CEO Uses All Caps to Yell at Amazon | Racked

Beating Amazon at the e-commerce game is nearly impossible at this point. The company is notorious for using its algorithm to knock down prices, which can hurt a brand’s equity. Elaine Kwon, a former Amazon employee who now runs a business that helps brands get out of Amazon wholesale partnerships, told Racked last month that […]

Amazon likely to come to NZ – brokerage | NZ Herald

Amazon likely to come to NZ – brokerage | NZ Herald

Forsyth Barr said the arrival in Australia of the e-commerce giant would put increasing pressure on the retail landscape through its low-price model, adding that the likelihood of the company coming to New Zealand had increased. “Amazon is expected to physically enter the Australian market in late 2018,” Forsyth Barr said. “Consequently, the likelihood of […]