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Tag: price perception

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-based pricing is a technique for setting the price of a product or service based on the economic value it offers to customers. This pricing strategy allows companies to capture the maximum amount that a customer is willing to pay in order to significantly improve company profits. Product managers, especially in B2B settings such as industrial […]

Birkenstock CEO Uses All Caps to Yell at Amazon | Racked

Birkenstock CEO Uses All Caps to Yell at Amazon | Racked

Beating Amazon at the e-commerce game is nearly impossible at this point. The company is notorious for using its algorithm to knock down prices, which can hurt a brand’s equity. Elaine Kwon, a former Amazon employee who now runs a business that helps brands get out of Amazon wholesale partnerships, told Racked last month that […]

Amazon likely to come to NZ – brokerage | NZ Herald

Amazon likely to come to NZ – brokerage | NZ Herald

Forsyth Barr said the arrival in Australia of the e-commerce giant would put increasing pressure on the retail landscape through its low-price model, adding that the likelihood of the company coming to New Zealand had increased. “Amazon is expected to physically enter the Australian market in late 2018,” Forsyth Barr said. “Consequently, the likelihood of […]

Here’s why Amazon selling Kenmore appliances is great news for consumers | USA Today

Here’s why Amazon selling Kenmore appliances is great news for consumers | USA Today

Where should you buy Kenmore appliances: Sears or Amazon? Kenmore confirmed that the products sold on Amazon and Sears will be identical. This differs from a strategy used by some other appliance makers, where each retailer sells slightly different variations on a product, in order to discourage price-matching. Nobody is talking prices right now, although […]

Biz tip of the week: Are you charging the right price? | tucson.com

Biz tip of the week: Are you charging the right price? | tucson.com

Most startups and small businesses set prices too low, hoping to attract customers. In fact, very low prices can be a red flag to consumers and actually reduce sales. Implementing a low price strategy may disrupt the market and initiate a price war with your biggest competitor. Setting the correct price is critically important to […]

The Cost of Living in New York City Just Got Even Higher | Newsweek

The Cost of Living in New York City Just Got Even Higher | Newsweek

The price rise has resulted in New York apartments selling at an average of $2.19 million a pop while median prices also hit a new record of $1.19 million. “The expectation for the second quarter had been more modest,” said Jonathan Miller, president of Miller Samuel, told CNBC Thursday. “We did see the market cool […]

Are brands killing their market value and positioning over discounts and chaotic e-commerce rush? | Indiaretailing.com

Are brands killing their market value and positioning over discounts and chaotic e-commerce rush? | Indiaretailing.com

The online retail industry is heavily dependent on discounts to woo customers and they organize sale every few months. Many of the e-commerce companies are constantly coming up with sale periods, and have adopted an unrealistic pricing strategy repeatedly to attract a large consumer base. They believe offers and discounts are the right way to […]

How to Turn Online Data into a Pricing Strategy That Works | Knowledge@Wharton

How to Turn Online Data into a Pricing Strategy That Works | Knowledge@Wharton

Knowledge@Wharton: Is there a clear indication of how companies should be playing with price based on how someone is monitoring price? Moon: Those are exactly some of the issues that we wanted to explore in this research. One of the interesting things that we found is that, even in this very informationally rich space, sometimes […]

Managing a Pricing Portfolio | Pragmatic Pricing

Managing a Pricing Portfolio | Pragmatic Pricing

I’ve been a pricing practitioner for many years now, with experience in several industries on the individual contributor and manager level. It has always allowed me to dive into the business and influence revenue in a positive way by becoming engaged in the business and seeking out opportunities for price/process/strategy improvement. An opportunity is shaping […]

Increasing the price of tobacco by 5% reduces consumption by 3.5% | Medical Express

Increasing the price of tobacco by 5% reduces consumption by 3.5% | Medical Express

In a 30-year-old study conducted by social medicine expert Michael Kunze into pricing policy and tobacco consumption, it was found that increasing prices by only 1 percent reduces consumption by 0.5 percent. Under the guidance of the MedUni Vienna smoking expert, diploma student Richard Felsinger has completed an analysis of pricing policy for the years […]