OnDemand WTP Pricing Research

Tag: price positioning

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Have you implemented price positioning as part of your pricing tactics in your portfolio? Price positioning here means; Normalize all products, e.g., software per unit (user, transactions, etc) Selection of a base product, typically the one with the highest value (perceive or real) Positioning the price of the other products relative to the base Read […]

Pricing News Daily > 12/15/14

Pricing News Daily > 12/15/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Asos – ‘We are investing in price first and marketing second’ | Marketing Week

Asos – ‘We are investing in price first and marketing second’ | Marketing Week

Asos chief executive Nick Robertson says the fashion retailer’s priority is to improve its price positioning first before it considers a marketing push to increase customer acquisition as it looks to boost sales following a difficult year that has seen sales decline internationally and growth slow in the UK. Read complete article here: Asos – […]

Pricing News Daily > 8/20/14

Pricing News Daily > 8/20/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

American Apparel – stop shock ads & focus on price and product | EDITD

American Apparel – stop shock ads & focus on price and product | EDITD

1. Price positioning A key issue is American Apparel’s price positioning. The retailer’s entry and exit prices ($2-200) shown in the price architecture chart, aligns them with H&M and Uniqlo and positions them in the fast-fashion, low-cost and mass appeal realms. However, drill down further into their pricing with options charts (which display the number of products […]