OnDemand WTP Pricing Research

Tag: Price Setting

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

In the wake of the release of the first drug ads that reference price information – spots for diabetes treatment Trulicity – Eli Lilly explained the thinking that went into its choices, which include directing consumers to a website and toll-free phone number. Lina Shields, chief media officer of Lilly USA, said the company conducted […]

Trump’s drug ad price transparency contains huge loophole, researchers identify | CNN

Trump’s drug ad price transparency contains huge loophole, researchers identify | CNN

“For the high-priced drug, the price disclosure significantly reduced the likelihood of participants asking their physician about the drug, asking their insurer about the drug, researching the drug online and taking the drug,” the study found. “However, this finding weakened if the advertisement included a modifier indicating that consumers’ out-of-pocket cost might be zero.” Lead […]

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

  Deepak Sood, Pricing Professional having 15+ years experience in B2B/B2C space within IT and FMCG industries. I am at Giant right now and my eyes fell on this CNY offer from Tiger. Am I the only one here finding a big issue in Bundle price offer between 10 can pack and 30 can pack Tiger? […]

Conventions and hotel price gouging | Las Vegas Review-Journal

Conventions and hotel price gouging | Las Vegas Review-Journal

I had two retail gasoline outlets in our city for 25-plus years. Both outlets were in tourist locations. If I or other gasoline retailers ever raised prices one or two pennies per gallon during a tourist influx, we were accused by the media of price gouging the public. My question: If we were labeled “price […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

The Portland-area Renters Association told KATU it is neutral on the measure. “I don’t like to see any limits, not a fan of it, but knowing that there will have to be something to be put in place, we’re not completely against it,” Christian Bryant, the chapter’s president said. “Not all landlords have $1 million […]

Hospitals’ confusing online price lists give patients a headache | CBS News

Hospitals’ confusing online price lists give patients a headache | CBS News

A new federal rule that took effect this year was supposed to make health care costs more transparent by requiring hospitals to disclose their prices to the public. But it may be adding to patients’ confusion. Nicki Pogue’s recent out-of-network emergency room visit for a viral syndrome left her more fearful of her hospital bill […]

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Canada has to be more transparent in Class 7 pricing | Wisconsin State Farmer

Canada has to be more transparent in Class 7 pricing | Wisconsin State Farmer

As Congress prepares to review a new trade agreement replacing NAFTA, the U.S. dairy industry remains wary that a Canadian protectionist pricing policy could return under another name. U.S. Dairy Export Council President and CEO Tom Vilsack told Farm Journal Editor Rhonda Brooks that transparency in dealing with the Canadian government may be among the trade policy challenges facing the U.S. […]

Drug Pricing War Leads CVS And Walmart To Part Ways | The Daily Caller

Drug Pricing War Leads CVS And Walmart To Part Ways | The Daily Caller

Walmart and CVS Health’s pharmacy benefit management (PBM) division announced they’re parting ways Tuesday, and it’s a split that could disproportionately impact rural patients, health care entrepreneur Dave Chase told The Daily Caller News Foundation. The split was brought on by a pricing dispute and means that many people who have CVS Health drug plans […]