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Tag: Price Testing

Netflix increases prices in new test | The Independent

Netflix increases prices in new test | The Independent

Initial reports from The Australian and News.au claimed that the prices rise only applied to users looking to sign up to the service on weekends, but Netflix has denied this in a statement sent to the The Independent. “We continuously test new things at Netflix and these tests typically vary in length of time,” said the company. […]

Impact Of Pricing War On Wal-Mart – Wal-Mart Stores, Inc. | Seeking Alpha

Impact Of Pricing War On Wal-Mart – Wal-Mart Stores, Inc. | Seeking Alpha

Wal-Mart (NYSE:WMT) is making additional investments in its pricing strategy to ensure it remains the most affordable retailer within the U.S. A recent price comparison by Reuters in five cities for a basket of 15 items showed Wal-Mart offering the goods at 5% to 10% cheaper than Aldi. Wal-Mart’s new pricing strategy is being used […]

Entrepreneurs: On Pricing and Discounts | Jon Loomer Digital

Entrepreneurs: On Pricing and Discounts | Jon Loomer Digital

Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing. How should you price your product? What if the price is too high? What if it’s too low? Should you offer discounts? Most businesses err on the side I did in those early days: Underpricing. Why? Because […]

Walmart Gets Tough On Prices And Suppliers | PYMNTS.com

Walmart Gets Tough On Prices And Suppliers | PYMNTS.com

Walmart is launching a new price-comparison test in about 1,200 of its U.S. retail locations as it moves to try and close the pricing gap with rival grocery peddlers (like Kroger) and discounters (like Aldi). The move is widely expected to put pressure on packaged good suppliers. The test ranges across 11 states located in […]

Exclusive: Wal-Mart launches new front in U.S. price war, targets Aldi in grocery aisle | Reuters

Exclusive: Wal-Mart launches new front in U.S. price war, targets Aldi in grocery aisle | Reuters

Wal-Mart Stores Inc (WMT.N) is running a new price-comparison test in at least 1,200 U.S. stores and squeezing packaged goods suppliers in a bid to close a pricing gap with German-based discount grocery chain Aldi ALDIEI.UL and other U.S. rivals like Kroger Co (KR.N), according to four sources familiar with the moves. Wal-Mart launched the […]

Designing Pricing Strategies: Don’t Ask – Experiment! | MindTheProduct

Designing Pricing Strategies: Don’t Ask – Experiment! | MindTheProduct

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

9 Pricing Strategies to Explode Your Revenue (Backed by Psychology) | SumoMe

9 Pricing Strategies to Explode Your Revenue (Backed by Psychology) | SumoMe

Everything You Need to Know About Marketing Pricing Strategies to Maximize Your Income, Step-by-Step Get ready, because what I’m about to say is… well, it’s depressing: You’re probably pricing your product or services wrong. I know this because most people don’t take a scientific approach to pricing their products. Most people don’t validate their pricing. […]

3 Steps to develop a surefire pricing strategy and get paid what your worth | Alison Edgar

3 Steps to develop a surefire pricing strategy and get paid what your worth | Alison Edgar

Are you struggling with your pricing strategy? Many startups fall into the trap of under-valuing what they do. They think they have to keep their prices low until they can prove they’re worth more. Few even have a pricing strategy. What is your product worth? How much should you charge for your services? How do […]

3 Steps to develop a surefire pricing strategy and get paid what your worth | The Entrepreneur’s Godmother

3 Steps to develop a surefire pricing strategy and get paid what your worth | The Entrepreneur’s Godmother

Many startups fall into the trap of under-valuing what they do. They think they have to keep their prices low until they can prove they’re worth more. Few even have a pricing strategy. What is your product worth? How much should you charge for your services? How do you figure that out? Answering these questions […]

Pricer’s Points: Dos and Don’ts in B2B Pricing | Stephane Bratu

Pricer’s Points: Dos and Don’ts in B2B Pricing | Stephane Bratu

1. Work on coordinating pricing strategy with product management: Product rationalization is important and it is often the case that a distributor has too many vendors for the same type products (instead of having 3 vendors: good/better/best they might have 5 vendors). As we have seen many times, the distributor’s pricing effectiveness weakens because the purchasing […]