OnDemand WTP Pricing Research

Tag: Price War

Wednesday’s polar vortex could bring boom or bust for ride-share and taxi drivers | Chicago Tribune

Wednesday’s polar vortex could bring boom or bust for ride-share and taxi drivers | Chicago Tribune

Both the Uber and Lyft ride-sharing services experienced surge-pricing on Monday, which occurs when high demand causes prices to spike. But Wednesday, many offices will be shuttered and schools will be closed. It remains to be seen whether the streets will be deserted, or whether there will be people hailing rides because they don’t want […]

Boss of price comparison site goes to war with UK’s biggest undertaker | Daily Mail Online

Boss of price comparison site goes to war with UK’s biggest undertaker | Daily Mail Online

A war of words between Britain’s biggest chain of undertakers and a specialist price comparison site has shattered the peace of the sombre world of funeral directors. The website beyond.life – whose slogan is Don’t Get R.I.P.’D Off’ – and its colourful boss Ian Strang have accused undertakers Dignity of ‘profiteering’ from grief and failing […]

What expensive ketchup can tell us about Amazon’s grocery strategy | The Grocer

What expensive ketchup can tell us about Amazon’s grocery strategy | The Grocer

On the face of it, it’s a head-scratching offer. Six squeezy bottles of no-name ketchup for an eye-watering £10.34, more than three times the price you’d have to pay for six bottles of own-label ketchup in Tesco, where a 550g bottle costs just 65p. Own-label mayonnaise, yellow mustard and BBQ sauce under the same Solimo […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

If you are an avid G Suite user relying on Google’s answer to Microsoft Office and Apple iWork suites, you should be aware that Google will soon increase subscription pricing tiers for the service. However, there are good reasons for this as Google’s cloud-based productivity suite has really been seeing nice changes lately and continues […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Netflix announced Tuesday it is raising prices on customers for the fourth time in its history. Shares took off after the company said the increase will take effect right away, with the price jump expected to be between 13 and 18 percent. The stock rose to near its high of the day as Wall Street analysts […]